Pets First Group Monthly Pet Report February 2026

Pets First Holdings Co., Ltd. (Headquarters: Meguro-ku, Tokyo; Representative Director: Haruhiko Sakamoto), which upholds the philosophy of 'Pets always come first,' reports on the key indicators of the distribution process at its directly managed pet shops 'P's-first' for February 2026.

■Results Report on Key Figures in the Distribution Process for February 2026

[Regarding Transactions with Contract Breeders]

P's-first directly managed stores directly trade pets with reliable contract breeders nationwide, without going through third parties such as auctions. From February 1 to February 28, 2026, the Pets First Group handled 1,578 pets, meaning the number of pets taken over from contract breeders was 1,578, of which 75.3% were dogs and 24.7% were cats. Furthermore, the pets taken over in February were traded with 249 contract breeders.

In addition, as a measure to protect the physical and mental health of pets and to address the issue of age falsification in the pet industry, P's-first directly managed stores announced in their April 2024 newsletter that they would gradually raise the age of pets traded from the legally stipulated 57 days or older to 60 days or older. *1

In February, the percentage of pets aged 60 days or older was 100%, meaning all pets traded with contract breeders were 60 days or older.

*1: News Release issued on April 23, 2024

Our Approach to the 8-Week (56-Day) Age Regulation for Pet Sales ~Notice Regarding the Raising of Transaction Standards to 60 Days Old~

[Regarding Pet Sales at Stores]

In February, the number of pets sold at P's-first directly managed stores was 1,688, with dogs accounting for 76.9% and cats for 23.1%. The average age at the time of sale was 103 days old, and the average period from being in the store until being welcomed by a customer was 41 days.

Furthermore, to prevent impulsive pet purchases and promote responsible lifetime ownership, we not only thoroughly explain things when interacting with customers daily but also ask all customers adopting pets at P's-first directly managed stores to attend a 'Pre-Pet Adoption Seminar.' *2 In February, 1,...