Value Design Provides Cloud-Based Proprietary Pay Service "Value Card" to Osaka Supermarket "Sanko"

Value Design Co., Ltd. (Headquarters: Chuo-ku, Tokyo; President: Shuji Hayashi; hereinafter "Value Design"), which develops cashless service businesses under the umbrella of PayCloud Holdings, Inc. (TSE Growth: 4015), announces that its cloud-based proprietary pay issuance service, "Value Card," has been adopted by Mitoyo Co., Ltd. (Headquarters: Higashiosaka, Osaka; President: Yutaka Nishino; hereinafter "Mitoyo"), which operates the "Sanko" supermarket chain.

By providing this service, Value Design will support Sanko in increasing the speed of register transactions, improving customer satisfaction, and streamlining store operations. Starting March 30, 2026, the "Sanko Card," an electronic money service utilizing this platform, will be available at "Super Sanko Uriwari Store" and "Super Sanko Nagayoshi Store."

[Image: Sanko Card concept image]

Background of the Introduction of the Cloud-Based Proprietary Pay Service "Value Card" at "Sanko" Supermarkets In recent years, the use of cashless payments has become widespread in the retail industry, with various payment methods such as credit cards and code payments being used daily. In this environment, an increasing number of companies are introducing their own proprietary cashless payment systems to improve customer convenience, promote store visits, and optimize payment costs.

Mitoyo, which has introduced the proprietary pay issuance service "Value Card," operates community-based "Sanko" supermarkets in Osaka Prefecture. Amid the growing use of cashless payments, the company adopted the "Value Card" service to reduce the operational burden associated with handling cash and mixed payment methods, and to lower commission fees incurred by using general-purpose payment services.

By utilizing proprietary electronic money, the stores can realize smooth transactions without the need for cash handling, leading to shorter checkout times and reduced waiting times. Furthermore, by adopting a proprietary pay system that carries lower transaction fees compared to general-purpose cashless payment methods like credit cards, the stores can suppress commission costs and optimize payment expenses.

<Customer Benefits of Introducing Proprietary Pay> - Eligibility for preferential point redemption rates and various benefits - Smoother checkout processing at registers, reducing waiting times - No need to handle coins, reducing hassle during payment

<Store Benefits of Introducing Proprietary Pay> - Expected increase in visit frequency through the use of proprietary pay, leading to sales growth - Faster register transactions through the promotion of proprietary pay, improving operational efficiency - Lower commission rates compared to general payment methods like credit cards, reducing store cost burdens

Card Overview Card Name: Sanko Card Function: Rechargeable electronic money function Charge Limit: 100,000 yen (Maximum single deposit limit is 49,000 yen)

Supporting Efficiency in Register Operations, Optimization of Payment Fees, and Strengthening of Sales Promotion and Customer Attraction Value Design supports the digitalization of retail stores and the improvement of customer experience by realizing increased convenience in cashless payments, efficiency in register operations, and optimization of payment fees for supermarkets. Additionally, through the development and provision of cashless services for store customer attraction and sales promotion, we will continue to support the building of positive relationships between stores and their customers.

About Mitoyo Co., Ltd. (https://super-sanko.jp/) "Sanko" supermarkets, operated by Mitoyo Co., Ltd., aim to create stores that local customers can use daily as community-based establishments. Valuing the fundamental principle of a supermarket—"good products at low prices"—the company pursues reliable quality, an attractive product lineup, and affordable pricing. Their philosophy is to be a presence that local residents can trust, thinking, "That supermarket is reliable." Through store operations and services that cater to customer needs, they continue to support the local diet as a familiar and easy-to-use supermarket.

<Company Overview: Value Design Co., Ltd.> Company Name: Value Design Co., Ltd. (A wholly-owned subsidiary of PayCloud Holdings, Inc.) Address: Tokyo Square Garden 14F, 3-1-1 Kyobashi, Chuo-ku, Tokyo URL: https://www.valuedesign.jp/ Established: July 2006 Representative: Shuji Hayashi, President Business Description: Provides the following proprietary pay services that combine cashless payments and marketing: - Cloud-based proprietary brand electronic money issuance service "Value Card" - Store-original app equipped with proprietary pay functions "Value Wallet" - Connection support for major QR code payment services "Value Gateway" - Digital gift service that can be easily sent via email, SNS, etc., "Value Gift"

*The contents, contact information, and other details published in this press release are current as of the time of the announcement. Please note that they may be subject to change without notice.