Wine's Pinnacle Magazine 'Winerye' Features 12-Page Special on German Dry Rosé – The New Summer Essential in Japan Amid Soaring French Wine Prices

At a charity event held on May 30, 2026, at the German Ambassador's Residence in Tokyo,

Herrenberger-Hof Co., Ltd. (Headquarters: Ibaraki City, Osaka Prefecture; President & CEO: Takahiro Yamanoue), a specialist importer of German wines, announced the full-scale promotion of the charm of 'German Rosé Wine' to the Japanese market, where global demand is rapidly increasing. Starting with a 12-page interview special in the June 5, 2026 issue of the wine magazine 'Winerye,' the company will strengthen its lifestyle proposal to shift Japan's perception of rosé from a 'spring drink' to a 'dry rosé for summer enjoyment.'

🔹 Global Pinot Noir Price Surge: German 'Spätburgunder' Emerges as the Savior

Currently, in the global wine market, soaring prices of Pinot Noir grapes from Burgundy, France, combined with flavor changes due to global warming, have created a strong demand for alternative premium wine regions (Alternative Burgundy).

At the forefront of this trend is Germany's 'Spätburgunder' (the German name for Pinot Noir), now drawing the most attention from sommeliers and buyers worldwide. Germany currently ranks third globally in Pinot Noir cultivation area, behind only France and the United States. Once known primarily for white wines, Germany has seen a dramatic improvement in the quality of its refined red wines—and their luxurious expression as dry rosé wines—due to the effects of climate change.

In the Japanese market, high-end rosé wines exceeding 10,000 yen, favored by Michelin-starred restaurants, are overturning the previous image of rosé as 'sweet and inexpensive,' and demand continues to grow steadily.

Scene from the 2026 Charity Party at the German Ambassador's Residence

Rosé Steals the Show at the German Ambassador's Residence Party!

At a recent charity event hosted by BDF (General Incorporated Association for the Support of Germans in Japan) at the German Ambassador's Residence, rosé wine received the loudest cheers and became the most popular drink among guests.

At a party featuring fresh salads and a variety of spiced appetizers made with meat and fish, the dry rosé—complementing every ingredient and cooking method while adding elegance to the table—was hailed as the 'perfect pairing wine' and received widespread acclaim.

【Guest Testimonials】

"Rosé pairs perfectly with any dish, so there's no need to worry about food and wine pairing."

"The dry, sharp, and crisp taste of German rosé is perfect for early summer weather!"

"It's not just refreshing—the complex aftertaste offers a luxurious experience."

"The vibrant color when poured into a glass instantly elevates the party atmosphere."

Guests enjoying rosé wine at the German Ambassador's Residence

🔹 From Japan's 'Spring Rosé' to Europe's 'Summer Rosé' Style

In Japan, rosé wine is often enjoyed in spring due to its cherry-blossom-like beautiful hue. However, in Europe, consumption peaks from early summer through summer. Chilled dry rosé enjoyed with light meals on a terrace is a summer staple. Herrenberger-Hof is confident that 2026 will mark a turning point for the 'summer rosé' boom in Japan.

Starting in June, the company will promote summer rosé through nationwide events and social media campaigns.

The June 5, 2026 issue of the wine magazine 'Winerye'

A 12-page major feature in the pinnacle wine magazine 'Winerye'!

The June 5, 2026 issue of 'Winerye' features a 12-page special on the global rosé wine scene. In the magazine's interview, Takahiro Yamanoue, President of Herrenberger-Hof and a German government-certified 'Riesling Fellow,' stated:

"High-end rosé wines are gaining popularity, and even entry-level rosés are expanding, especially in restaurants. While rosé is globally trending, Germany is no exception—rosé now accounts for 13% of total wine production."

"We want to deliver this essential deliciousness to Japanese dining tables this summer."

Herrenberger-Hof's Recommended Rosé Wines for This Summer

🔹 Four Must-Try Rosé Wines Carefully Selected by Herrenberger-Hof

GB Spätburgunder Rosé / Weingut Georg Breuer (far left in photo)

The winery where Yamanoue underwent rigorous training. Its refined, elegant acidity pairs exceptionally well with Japanese sushi.

Becker Petit Rosé / Weingut Friedrich Becker (second from left)

Famous for its fox label! A perfectly balanced rosé with fruitiness and acidity—ideal as a first glass.

Marterdinger Rosé / Weingut Bernhard Huber (third from left)

A rosé wine making waves in the industry, priced over 10,000 yen and adopted by starred restaurants. It boasts an intense umami and depth rivaling red wine.

Villa Wolf Spätburgunder Rosé / Weingut Villa Wolf (far right)

Served at the German Ambassador's Residence and highly praised by attendees. A crisp, refreshing rosé crafted by a world-renowned winemaker—perfect for a summer terrace.

🔹 Company Overview: Herrenberger-Hof Co., Ltd.

Herrenberger-Hof Co., Ltd.

2-10-15 Kuragakiuchi, Ibaraki City, Osaka 567-0878

TEL 072-624-7540 FAX 072-623-8703

HP https://www.herrenberger-hof.co.jp

Takahiro Yamanoue's Instagram https://www.instagram.com/prince_of_german_wine/

Inquiries: info@herrenberger-hof.co.jp

Representative Director: Takahiro Yamanoue

Representative Director: Takahiro Yamanoue

Position: Wine Importer, Herrenberger-Hof Co., Ltd.

President & CEO

Award: Riesling Fellow – 'Riesling Fellow'

(Internationally recognized title certified by German government agencies. First in Asia, first parent-child recipients, youngest recipient globally. Only 16 holders worldwide at the time of award.)

Other Activities: Lecturer at Académie du Vin Tokyo and Osaka campuses

Public Relations Committee Chair, Osaka North Block, Japan Association of Small and Medium Enterprise Entrepreneurs

Author of 'German Wine Correspondence Course'

Nicknames: 'Prince of Riesling,' 'Prince of German Wine,' 'Ambassador of German Wine'