Champion Launches New Cooling Technology Apparel That Maintains a Cooling Sensation During Play

HanesBrands Japan Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo) has launched new apparel equipped with a new cooling technology that maintains a cooling sensation during play, from the authentic American athletic wear brand Champion. The products are scheduled to be sequentially available starting in late June 2026 at the official Champion online store, Amazon, and sporting goods retailers nationwide.

In recent years, with extreme heat becoming the norm, the indoor environment of gymnasiums during summer has become increasingly harsh. Particularly in basketball and volleyball, players often engage in long practices and games in hot and humid conditions. The heat, stuffiness, and discomfort from sweating can significantly impact concentration and performance.

Leveraging over 100 years of expertise in athletic wear, Champion has focused on these player challenges. This product was developed with the desire to support an environment where players can concentrate and play comfortably until the very end.

The product incorporates a new cooling technology that combines high breathability, evaporative cooling, and menthol crystals. High breathability allows heat and moisture to escape, while the evaporative cooling effect from sweat evaporation and the cooling function from natural menthol crystals work together to provide a comfortable fit that maintains a cooling sensation during exercise.

In terms of design, in addition to functional beauty that supports players, such as raglan sleeves designed for ease of movement, graphics incorporating digital camouflage and paisley patterns express Champion's characteristic fashion sense.

Champion will continue to develop products that support player performance and comfort, utilizing the expertise cultivated as an athletic wear brand for over 100 years.

"Sweat into Coolness."

For players battling in the heat of the gymnasium.

Champion's unique "Triple Cooling Design" that maintains coolness during play.

Turns sweat into coolness, and high breathability suppresses stuffiness.

One piece to maintain concentration until the end.

〇 Triple Design That Maintains Coolness During Play

This product features a triple cooling design that combines high breathability, evaporative cooling, and menthol crystals.

By interlocking these three functions, it suppresses stuffiness caused by sweat while sustaining the cooling effect, supporting a comfortable playing environment even in midsummer gymnasiums.

➢ High Breathability

Highly breathable material efficiently releases heat and moisture from inside the garment, maintaining a comfortable environment that is less stuffy even when sweating.

➢ Evaporative Cooling

Utilizes the evaporative heat generated when sweat evaporates to lower the material temperature, promoting a cooling sensation.

➢ Menthol Crystals

Contains natural menthol crystals derived from peppermint leaves. Reacts with moisture such as sweat to produce a refreshing cooling sensation, supporting a comfortable fit.

〇 Basketball Apparel

Product Name: Short Sleeve T-Shirt

Product Number: C3-EB311

Colors: Black, Navy, White, Teal Blue

Sizes: S, M, L, XL, XXL

Price: \3,850 (tax included)

This short-sleeve t-shirt uses fabric treated with "C COOL (C-cool) Sustained Cooling," a new cooling technology that combines the evaporative cooling effect obtained by absorbing and releasing sweat with the cooling effect of natural menthol crystals extracted from peppermint leaves. In addition to sweat absorption, quick-drying, and high breathability, it features "C ODORLESS® by Polygiene" processing for excellent antibacterial and deodorizing properties that actively suppress odor generation from sweat. It has raglan sleeves for easy arm movement, and features graphics combining "CHAMPION," "ONE BALL ONE LOVE," and a basketball on the chest, and "ONE BALL ONE LOVE" on the back hem, all with rubber print.

Product Name: Short Sleeve T-Shirt

Product Number: C3-EB310

Colors: Black, Navy, White

Sizes: S, M, L, XL, XXL

Price: \3,850 (tax included)

This short-sleeve t-shirt uses fabric treated with "C COOL (C-cool) Sustained Cooling," a new cooling technology that combines the evaporative cooling effect obtained by absorbing and releasing sweat with the cooling effect of natural menthol crystals extracted from peppermint leaves. In addition to sweat absorption, quick-drying, and high breathability, it features "C ODORLESS® by Polygiene" processing for excellent antibacterial and deodorizing properties that actively suppress odor generation from sweat. It has raglan sleeves for easy arm movement, and features graphics combining "One Ball One Love" and "BASKETBALL" expressed in a digital camouflage pattern on the chest, and "CHAMPION BASKETBALL" vertically on the back hem, all with rubber print.

Product Name: Short Sleeve T-Shirt

Product Number: C3-EB312

Colors: Black, Navy, White, Teal Blue

Sizes: S, M, L, XL, XXL

Price: \3,850 (tax included)

This short-sleeve t-shirt uses fabric treated with "C COOL (C-cool) Sustained Cooling," a new cooling technology that combines the evaporative cooling effect obtained by absorbing and releasing sweat with the cooling effect of natural menthol crystals extracted from peppermint leaves. In addition to sweat absorption, quick-drying, and high breathability, it features "C ODORLESS® by Polygiene" processing for excellent antibacterial and deodorizing properties that actively suppress odor generation from sweat. It has raglan sleeves for easy arm movement, and features graphics combining "ONE BALL ONE LOVE" and "CHAMPION BASKETBALL" arranged in a circle in a digital camouflage pattern on the chest, and a C logo on the back collar, all with rubber print.

Product Name: Women’s Short Sleeve T-Shirt

Product Number: CW-EB331

Colors: White, Black, Pale Purple

Sizes: M, L, XL

Price: \3,850 (tax included)

This short-sleeve t-shirt uses fabric treated with "C COOL (C-cool) Sustained Cooling," a new cooling technology that combines the evaporative cooling effect obtained by absorbing and releasing sweat with the cooling effect of natural menthol crystals extracted from peppermint leaves. In addition to sweat absorption, quick-drying, and high breathability, it features "C ODORLESS® by Polygiene" processing for excellent antibacterial and deodorizing properties that actively suppress odor generation from sweat. The sleeves are raglan, and the hem features a round cut with different front and back lengths for improved ease of movement. It features graphics combining "CHAMPION," "AUTHENTIC AMERICAN ATHLETICWEAR," and a basketball arranged in an arch with a paisley pattern on the chest, and "One Ball One Love" on the back hem, all with rubber print.

Product Name: Women’s Short Sleeve T-Shirt

Product Number: CW-EB330

Colors: White, Black, Pale Purple, Mint Green

Sizes: M, L, XL

Price: \3,850 (tax included)

This short-sleeve t-shirt uses fabric treated with "C COOL (C-cool) Sustained Cooling," a new cooling technology that combines the evaporative cooling effect obtained by absorbing and releasing sweat with the cooling effect of natural menthol crystals extracted from peppermint leaves. In addition to sweat absorption, quick-drying, and high breathability, it features "C ODORLESS® by Polygiene" processing for excellent antibacterial and deodorizing properties that actively suppress odor generation from sweat. The sleeves are raglan, and the hem features a round cut with different front and back lengths for improved ease of movement. It features graphics combining "One Ball One Love" and "CHAMPION" on the chest, and a Champion logo on the back hem, all with rubber print.

Product Name: Junior Short Sleeve T-Shirt

Product Number: CK-EB315

Colors: Black, Pale Purple, Teal Blue, Mint Green

Sizes: 130cm, 140cm, 150cm, 160cm

Price: \3,190 (tax included)

This junior short-sleeve t-shirt uses fabric treated with "C COOL (C-cool) Sustained Cooling," a new cooling technology that combines the evaporative cooling effect obtained by absorbing and releasing sweat with the cooling effect of natural menthol crystals extracted from peppermint leaves. In addition to sweat absorption, quick-drying, and high breathability, it features "C ODORLESS® by Polygiene" processing for excellent antibacterial and deodorizing properties that actively suppress odor generation from sweat. It has raglan sleeves for easy arm movement, and features graphics with "One Ball One Love," "CHAMPION," and "Basketball" laid out on the chest, combined with "AUTHENTIC AMERICAN ATHLETICWEAR" around them, and a Champion logo on the back hem, all with rubber print.

Product Name: Junior Short Sleeve T-Shirt

Product Number: CK-EB316

Colors: White, Black, Pale Purple, Navy

Sizes: 130cm, 140cm, 150cm, 160cm

Price: \3,190 (tax included)

This junior short-sleeve t-shirt uses fabric treated with "C COOL (C-cool) Sustained Cooling," a new cooling technology that combines the evaporative cooling effect obtained by absorbing and releasing sweat with the cooling effect of natural menthol crystals extracted from peppermint leaves. In addition to sweat absorption, quick-drying, and high breathability, it features "C ODORLESS® by Polygiene" processing for excellent antibacterial and deodorizing properties that actively suppress odor generation from sweat. It has raglan sleeves for easy arm movement, and features graphics combining a faded Champion logo and "BASKETBALL" on the chest, and "ONE BALL ONE LOVE" arranged in a circle on the back right hem, all with rubber print.

〇 Volleyball Apparel

Product Name: Short Sleeve T-Shirt

Product Number: C3-EV326

Colors: Black, Navy, Pale Purple, Mint Green, Black x Gold

Sizes: S, M, L, XL

Price: \3,850 (tax included)

This short-sleeve t-shirt uses fabric treated with "C COOL (C-cool) Sustained Cooling," a new cooling technology that combines the evaporative cooling effect obtained by absorbing and releasing sweat with the cooling effect of natural menthol crystals extracted from peppermint leaves. The cooling function is sustained by sweat during exercise. It also features "C ODORLESS® by Polygiene" processing for excellent antibacterial and deodorizing properties that actively suppress odor generation from sweat. The seam lines on the sides are shifted towards the back to reduce discomfort when contacting the floor during receives, with a design that prioritizes ease of movement. It features graphics combining a C logo and "AUTHENTIC AMERICAN ATHLETICWEAR" on the chest, and a large C logo expressed with the surface pattern of a volleyball, and graphics combining a Champion logo and "AUTHENTIC AMERICAN ATHLETICWEAR" on the back, all with rubber print.

Product Name: Short Sleeve T-Shirt

Product Number: C3-EV325

Colors: Black, Navy, Pale Purple, Teal Blue

Sizes: S, M, L, XL

Price: \3,850 (tax included)

This short-sleeve t-shirt uses fabric treated with "C COOL (C-cool) Sustained Cooling," a new cooling technology that combines the evaporative cooling effect obtained by absorbing and releasing sweat with the cooling effect of natural menthol crystals extracted from peppermint leaves. In addition to sweat absorption, quick-drying, and high breathability, it features "C ODORLESS® by Polygiene" processing for excellent antibacterial and deodorizing properties that actively suppress odor generation from sweat. It has raglan sleeves for easy arm movement, and the seam lines on the sides are shifted towards the back to reduce discomfort when contacting the floor during receives, with a design that prioritizes ease of movement. Accent color switching is used around the collar, and a Champion logo is rubber printed on the chest.

Product Name: Short Sleeve T-Shirt

Product Number: C3-EV327

Colors: Black, Navy, Pale Purple, Black x Gold

Sizes: S, M, L, XL

Price: \4,290 (tax included)

This short-sleeve t-shirt uses fabric treated with "C COOL (C-cool) Sustained Cooling," a new cooling technology that combines the evaporative cooling effect obtained by absorbing and releasing sweat with the cooling effect of natural menthol crystals extracted from peppermint leaves. The cooling function is sustained by sweat during exercise. It also features "C ODORLESS® by Polygiene" processing for excellent antibacterial and deodorizing properties that actively suppress odor generation from sweat. The seam lines on the sides are shifted towards the back to reduce discomfort when contacting the floor during receives, with a design that prioritizes ease of movement. The collar and left sleeve feature distinctive designs with sublimation printing in different colors. A C logo and Champion combination logo are rubber printed on the right chest.

〇 Champion "Sweat into Coolness." - Sustained Cooling Wear - Special Site:

https://championstore.jp/pages/ccool

〇 Sales Channels:

Official Champion Online Store https://championstore.jp/

Amazon, Sporting Goods Retailers Nationwide

Other Authorized Retailers

For the latest information on Champion, please refer to the official Champion online store and official social media.

<Official Online Store URL>

https://championstore.jp/

<Champion Japan Official Instagram Account URL>

https://www.instagram.com/champion_japan/

<Champion Japan Official X Account URL>

https://twitter.com/champion__japan

<Champion Japan Sports Club Official X Account URL>

https://twitter.com/Champion_jpsc

<Champion Japan Official Facebook Page URL>

https://www.facebook.com/ChampionJapan

About Champion

Champion was born in Rochester, New York in 1919. The craftsmanship, which emphasizes every detail such as functional design, durability, materials, and sewing, originating from athletic wear, has been passed down through over 100 years of history, and continues to evolve by incorporating functionality and trendiness suitable for each era. Its signature sweatshirt is acclaimed as "The King of Sweatshirts" and is loved by many fans worldwide. We will continue to provide innovative products that always emphasize the highest standards of quality and design, continue to challenge, and meticulously focus on every detail.

Click here for details The Essence of Champion

Champion Global Site www.champion.com

*The company name will be changed to "Champion Japan Co., Ltd." on July 15, 2026.