Preserving Long-Life Design: Prince Kogyo Refreshes Packaging for 'Life on' Series After 20 Years

Prince Kogyo Co., Ltd. (headquartered in Sanjo City, Niigata Prefecture) will renew the packaging of its in-house brand 'Life on' series for the first time in approximately 20 years. The new packaging will be gradually introduced starting in early July 2026.

This renewal maintains the original design and quality of the beloved products, while updating the packaging to be more environmentally conscious.

Rather than making drastic changes, this refresh reflects Prince Kogyo’s philosophy of gradually improving long-lasting products to suit the times.

New Packaging

Revamping packaging for 21 products to become more integrated into daily life

The 'Life on' series has long been built on the concept of creating tools that can be used for years, seamlessly supporting everyday life.

This renewal updates the packaging for 21 products, including peelers, can openers, and graters. The products’ specifications and designs remain unchanged, preserving the long-life design philosophy, while the packaging itself has been modernized for today’s era.

In conjunction with this renewal, the product line previously branded as 'Life on' will be gradually integrated into the 'PRINCE' brand.

While these products have primarily been available at supermarkets and department stores, the company aims to expand their presence to lifestyle goods shops and other retail spaces closer to consumers’ daily lives.

Using Recycled Paper for Greater Environmental Consideration

The new packaging uses recycled paper for the backing card.

Additionally, the coating previously applied to the surface of the backing card has been revised to reduce environmental impact. The result is a simple, natural finish that highlights the texture of the materials themselves.

Reducing Solid Black Printing to Significantly Cut Ink Usage

The previous packaging featured a heavy, solid black design covering the entire surface.

This renewal revises that approach, minimizing printing to only essential elements, thereby significantly reducing ink consumption.

The new design feels lighter and more approachable, allowing the product’s material texture and form to stand out more clearly.

Left: New packaging　Right: Old packaging

Reintroducing the Products’ Appeal to a Wider Audience

Beyond environmental considerations, a key goal of this renewal was to make the products more accessible and inviting to pick up.

The company hopes this refresh will rekindle appreciation for the enduring value of Prince Kogyo’s tools in everyday life.

Moving forward, Prince Kogyo will continue to develop long-lasting products while advancing environmentally responsible manufacturing.

Products Affected by the Renewal

- Kitchen Peeler - Slim Peeler - Slim Julienne Peeler - Jumbo Peeler - Double-Blade Slicer - Julienne Slicer - Grater - Root Vegetable Grater - Condiment Grater - Spiral Condiment Grater - Stainless Steel Sazara - Ladle 50 - Ladle 100 - Flat Opener - Bottle Opener & Tab Lifter - Rotary Can Opener - Jumbo Can Opener - Stainless Gold Can Opener - Alps Santoku Can Opener - Alps Seven Santoku Can Opener - Z Can Opener

21 Products with New Packaging

Packaging Transition Timeline

Gradual rollout starting in early July 2026