Majilash Refreshes Brand Visuals with Launch of New Product for Lower Lashes
Coinciding with the release of 'Majilash Select,' a new product for lower lashes, the 'stick-on 1-day eyelash' brand Majilash has revamped its overall brand visuals. With a new brand message, 'Eye makeup: From 'enhancing' to 'selecting',' the brand is evolving to allow for more freedom and self-expression in eye design.
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- 📰 Published: May 14, 2026 at 23:23
- 🔍 Collected: May 14, 2026 at 14:32
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Renewing Packaging, Instagram, and Website to Update the Entire Brand
Plus Company Co., Ltd. (Headquarters: Tokyo) has revamped the overall brand visuals for its next-generation 'stick-on 1-day eyelash' brand, Majilash, in conjunction with the launch of its new product for lower lashes, 'Majilash Select'.
This renewal includes a redesign of existing product packaging, as well as a refresh of visuals on Instagram and the brand's website. With the new brand message, 'Eye makeup: From 'enhancing' to 'selecting',' the brand is evolving to allow for more freedom and self-expression in enjoying eye design.
Updating the Worldview of the Entire Brand
Under the concept 'Confidence in your lashes, peace in your mind,' Majilash has developed 'stick-on 1-day eyelashes' that allow anyone to easily enjoy a natural eye look.
In recent years, the values regarding eye makeup have shifted from just 'enhancing' to a style of 'selecting' to match one's mood, fashion, or desired impression for the day.
The newly launched 'Majilash Select' line was created as a new proposal to meet these changing needs.
By designing the entire eye area, including the lower lashes, you can create a more delicate and personalized expression. In line with the new product launch, we have also updated the worldview of the entire brand, creating a more unified and cohesive design.
Background of the Renewal
Majilash has always developed products while listening to the voices of many customers who 'want to achieve their ideal eye look easily even when busy.'
Among them, in recent years, there has been a growing demand for:
• Prioritizing a natural impression
• Changing eye looks based on the day's mood
• Choosing a design that suits oneself
• Achieving a natural finish not only for upper lashes but also for lower lashes
This renewal reflects these changes of the times, reviewing not only the products but the expression of the entire brand.
With a more sophisticated worldview and a visual design that clearly conveys the appeal of the products, we will deliver the Majilash lineup and its enjoyment in a more understandable way.
Renewal Details
• Redesign of existing product packaging
• Redesign of Instagram post visuals
• Redesign of the brand website
• Improved sense of unity across the entire series
• Improved structure to better convey the features and appeal of each product
*There are no changes to the quality, specifications, or contents of the products.
To a New Brand Stage with the New Product 'Majilash Select'
'Majilash Select,' launched on April 20, 2026, was born as a new eye makeup proposal that includes designing the lower lashes.
'Choose the lashes you like to match the self you want to be.'
As a line that embodies this new value, we propose more freedom in eye design.
Through this brand renewal, Majilash will evolve to a new stage, not just as 'volume-enhancing false eyelashes,' but as a brand that can express one's individuality for the day.
Future Plans
Majilash will continue to evolve in all aspects—products, services, and brand experience—while incorporating customer feedback and the needs of the times.
We will continue to develop products and content that allow for more free and personalized enjoyment of eye design.
[Brand Site] https://store.majishop.jp/
[Instagram] https://www.instagram.com/majilash_official/
[Distributor Application & Other Inquiries] contact@majishop.jp
Plus Company Co., Ltd. (Headquarters: Tokyo) has revamped the overall brand visuals for its next-generation 'stick-on 1-day eyelash' brand, Majilash, in conjunction with the launch of its new product for lower lashes, 'Majilash Select'.
This renewal includes a redesign of existing product packaging, as well as a refresh of visuals on Instagram and the brand's website. With the new brand message, 'Eye makeup: From 'enhancing' to 'selecting',' the brand is evolving to allow for more freedom and self-expression in enjoying eye design.
Updating the Worldview of the Entire Brand
Under the concept 'Confidence in your lashes, peace in your mind,' Majilash has developed 'stick-on 1-day eyelashes' that allow anyone to easily enjoy a natural eye look.
In recent years, the values regarding eye makeup have shifted from just 'enhancing' to a style of 'selecting' to match one's mood, fashion, or desired impression for the day.
The newly launched 'Majilash Select' line was created as a new proposal to meet these changing needs.
By designing the entire eye area, including the lower lashes, you can create a more delicate and personalized expression. In line with the new product launch, we have also updated the worldview of the entire brand, creating a more unified and cohesive design.
Background of the Renewal
Majilash has always developed products while listening to the voices of many customers who 'want to achieve their ideal eye look easily even when busy.'
Among them, in recent years, there has been a growing demand for:
• Prioritizing a natural impression
• Changing eye looks based on the day's mood
• Choosing a design that suits oneself
• Achieving a natural finish not only for upper lashes but also for lower lashes
This renewal reflects these changes of the times, reviewing not only the products but the expression of the entire brand.
With a more sophisticated worldview and a visual design that clearly conveys the appeal of the products, we will deliver the Majilash lineup and its enjoyment in a more understandable way.
Renewal Details
• Redesign of existing product packaging
• Redesign of Instagram post visuals
• Redesign of the brand website
• Improved sense of unity across the entire series
• Improved structure to better convey the features and appeal of each product
*There are no changes to the quality, specifications, or contents of the products.
To a New Brand Stage with the New Product 'Majilash Select'
'Majilash Select,' launched on April 20, 2026, was born as a new eye makeup proposal that includes designing the lower lashes.
'Choose the lashes you like to match the self you want to be.'
As a line that embodies this new value, we propose more freedom in eye design.
Through this brand renewal, Majilash will evolve to a new stage, not just as 'volume-enhancing false eyelashes,' but as a brand that can express one's individuality for the day.
Future Plans
Majilash will continue to evolve in all aspects—products, services, and brand experience—while incorporating customer feedback and the needs of the times.
We will continue to develop products and content that allow for more free and personalized enjoyment of eye design.
[Brand Site] https://store.majishop.jp/
[Instagram] https://www.instagram.com/majilash_official/
[Distributor Application & Other Inquiries] contact@majishop.jp