BlueR Updates 'AI CM' Generative AI Video Production Service to Support Corporate Marketing and Recruitment

BlueR Co., Ltd. (Headquarters: Nagoya, Aichi; CEO: Yoshinori Okumura), in technical partnership with Taziku Inc. (Headquarters: Shibuya, Tokyo; CEO: Yoshihiro Tanaka), has announced an update to its AI video production service, 'AI CM,' designed for companies, advertising agencies, and recruitment departments. The update enhances both the scope and quality of video production.

Simply being able to 'make videos with AI' is no longer a differentiator. The key is whether the output can reach a quality level that is actually usable for corporate promotions. BlueR released its 'AI CM' service about two years ago. While that was a stage for demonstrating the potential of AI-generated imagery, the technology for image and video generation has since evolved significantly, enabling textures, character expressions, compositions, movements, and world-building that are highly applicable to real-world advertising and promotional videos.

In this update, BlueR used the AI CM materials created two years ago as a base and applied the latest generative AI technology to clearly demonstrate the evolution of AI video production. BlueR is currently accepting consultations for AI video production tailored to various needs, including corporate advertising, SNS videos, web promotions, exhibition/event footage, and recruitment videos.

In recent years, the importance of video content in corporate marketing has grown significantly. While the use cases for video—such as SNS ads, websites, exhibitions, sales materials, and recruitment—are expanding, production teams face challenges such as long lead times from planning to editing, difficulty in comparing multiple proposals, and high production costs. BlueR is evolving 'AI CM' into a user-friendly service by combining AI not just as a production tool, but with marketing, planning, creative, and promotion design.

'AI CM' is a service that uses generative AI to create video creatives that convey the appeal of a company's products, services, and brand. Unlike traditional video production, which requires significant time and cost for filming, casting, location scouting, and editing, AI CM allows for easy visualization of the final image from the planning stage, facilitating the review of multiple proposals and rapid deployment.

Key improvements over the past two years include enhanced quality of image generation materials, more natural movement and direction in video generation, easier sharing of the final vision during the planning phase, and the ability to propose and consider multiple creative patterns. These advancements make the service highly applicable to a wide range of scenarios, including corporate promotional videos, SNS ads, agency proposals, exhibition footage, and recruitment communications.