Branding Technology Co., Ltd. (CEO: Yuki Kimura, Headquarters: Shibuya-ku, Tokyo, Stock Code 7067, hereinafter "the Company") announces that it has commenced a business alliance through mutual customer referrals with Solvvy Inc. (Headquarters: Shinjuku-ku, Tokyo, CEO: Keitaka Adachi, hereinafter "Solvvy"), a company that supports the structuring and revitalization of membership-based businesses, primarily in the housing industry. Through this alliance, the two companies will mutually provide their customer bases and know-how to solve the management challenges faced by real estate companies, house builders, architectural builders, and construction companies nationwide, aiming to create new value and foster development in the housing industry as a whole.

Background and Objectives of the Business Alliance

The housing and real estate industry is currently facing significant challenges such as intensifying competition in the new construction market, maintaining relationships with existing customers (retention), due to factors like population decline, rising material costs, and diversification of customer needs. In this market environment, we are convinced that simultaneously providing "lead generation and brand strength enhancement" and "improved customer engagement and enhanced after-sales support" to real estate and housing companies nationwide will lead to an increase in added value for the entire industry, leading to this business alliance. We will combine the Company's "know-how in supporting branding and marketing" with Solvvy's "structuring and solutions for membership-based businesses," and will develop bidirectional customer referrals and joint initiatives.

Specific Collaboration Details

Leveraging the strengths of both companies, we will proceed with collaboration centered around the following three pillars:

1. Proposal and provision of after-sales support and warranty products for real estate companies

We will propose solutions for "improving customer engagement and enhancing after-sales support" utilizing Solvvy's unique know-how, as well as warranty products for used homes, to real estate companies nationwide that the Company partners with. This will enable real estate companies to increase the added value of their brokerage and sales properties and provide long-term peace of mind to purchasers.

2. Branding and marketing support for house builders, architectural builders, and construction companies

For house builders, architectural builders, and construction companies nationwide that Solvvy partners with and require "lead generation support" or "brand strengthening," we will provide comprehensive support from branding to marketing, utilizing our unique know-how.

3. Holding joint seminars and sales cooperation

To solve the series of challenges faced by companies in the housing industry, from "awareness expansion to customer loyalty and LTV (Customer Lifetime Value) maximization," we will actively hold joint webinars and seminars and engage in on-site sales cooperation.

Future Outlook

Through this alliance, both companies are considering the creation of new solutions that fuse their respective expertise, going beyond simple customer referrals. We aim to contribute to the revitalization of the entire housing industry so that all companies involved in housing, and the residents they serve, can build richer relationships.

Company Overviews

【About Branding Technology Co., Ltd.】

Company Name: Branding Technology Co., Ltd.

Date of Establishment: August 2001

Capital: 52,260,800 yen

Representative: Yuki Kimura, President and CEO

Head Office Location: 4F-5F, Teito Shibuya Building, 15-13 Nanpeidai-cho, Shibuya-ku, Tokyo

Official Website: https://www.branding-t.co.jp/

Website for the Housing Industry: https://eslab.branding-t.co.jp/

【About Solvvy Inc.】

Company Name: Solvvy Inc.

Date of Establishment: March 2009

Representative: Keitaka Adachi, President and CEO

Head Office Location: 4-33-4 Nishi-Shinjuku, Shinjuku-ku, Tokyo

Official Website: https://solvvy.co.jp

【Contact Information for Inquiries Regarding This Matter】

Branding Technology Co., Ltd.

Department: Business Promotion Office Contact Person: Seiya Yoshida

TEL: 03-5457-3982

Email: bf-eigyo@branding-t.co.jp

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  • Source: PR TIMES
  • Category: 業務Partnership