Fungry, a Group Company, Acquires Trademark Rights to Fashion Brand 'CLATHAS' and Forms Strategic Partnership with Try-Eyes Co., Ltd.

Fungry Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Yuji Matsuoka; hereinafter 'Fungry'), a group company of Branding Technology Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; President & CEO: Yuki Kimura; Securities Code: 7067) and a content production company supporting corporate content marketing and branding activities, announces the acquisition of partial trademark rights to the fashion brand 'CLATHAS (Kureisasu)' owned by Try-Eyes Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President & CEO: Shunpei Iwao; Tokyo Stock Exchange Standard: 4840; hereinafter 'Try-Eyes'), and the initiation of joint operations and strategic collaboration between the two companies.

Background and Objectives of This Initiative

'CLATHAS' has been a beloved fashion brand since its founding in Kobe in 1988, celebrated for its elegant and refined aesthetic. In today's rapidly evolving digital landscape, it is essential to fundamentally strengthen customer touchpoints in the digital domain to enable the brand to evolve for the next generation and maximize sales opportunities for all licensee companies.

Through this partnership, Fungry and Try-Eyes will combine Try-Eyes' deep brand understanding, strong trust relationships with licensees, and distribution channel development capabilities—cultivated over many years—with Fungry's brand creative expertise and proprietary content marketing know-how, to promote the enhancement of the 'CLATHAS' brand value and expand sales opportunities for all licensees.

Furthermore, following the transfer of trademark rights, Fungry and Try-Eyes have established a revenue-sharing agreement to jointly benefit from revenue opportunities generated by brand value enhancement initiatives. While specific terms will not be disclosed due to confidentiality obligations under contract with the counterparty and considerations for future business operations, the two companies have established a collaborative framework that allows them to jointly steward the brand and work together toward its growth.

▶ Fungry's Mission & Vision: https://fungry.co.jp/about/MVV/

・About 'CLATHAS (Kureisasu)'

Since its founding in Kobe in 1988, CLATHAS has remained a beloved fashion brand representing Japan's 'Kobe Elegance' across generations. The brand's iconic 'Camellia' logo is widely recognized as a symbol of grace, sophistication, and authentic self-expression.

The brand's concept is 'Let me be Me, Be my true self'—offering everyday items that resonate with women who value their own individuality, built upon timeless basics that transcend trends. The brand's offerings extend beyond signature products like bags and wallets to include handkerchiefs, umbrellas, shoes, and lifestyle goods, continuously enriching the lifestyles of modern women.

・Brand Website: https://clathas-online.jp/

・Facebook: https://www.facebook.com/CLATHAS.TB/

・Instagram: https://instagram.com/clathas_official/

・TikTok: https://tiktok.com/@clathas

・YouTube: https://www.youtube.com/@CLATHAS

New Brand Management Structure

Following the transfer of trademark rights, Fungry and Try-Eyes will leverage their respective strengths under the following division of roles to enhance the value of the 'CLATHAS' brand.

(1) Role of Fungry Co., Ltd.

Fungry will be responsible for planning and producing digital content aimed at enhancing brand value, establishing official digital channels, and providing sales promotion support to licensees.

Specifically, Fungry will utilize digital touchpoints such as the official brand website, social media, videos, visual assets, email newsletters, and LINE to strengthen the brand's overall communication capabilities and customer engagement.

(2) Role of Try-Eyes Co., Ltd.

Leveraging its experience in operating the 'CLATHAS' licensing business and its relationships with licensee companies, Try-Eyes will continue to provide operational support that respects the brand's worldview, acquire new distribution channels, and strengthen collaboration with licensees.

Additionally, Try-Eyes will work with relevant parties to maintain and enhance the brand's tone and manner, ensuring consistency across product planning, design, quality, and sales channels.

・Comment from Shunpei Iwao, President & CEO of Try-Eyes Co., Ltd.

'We are pleased to announce a strategic business partnership with Fungry Co., Ltd. aimed at increasing sales and profits for our 'CLATHAS' brand.

Fungry possesses extensive expertise in content creation, branding, web development and operations, and marketing support. By combining our proprietary 'Management Science × Information Engineering' technology with Fungry's outstanding marketing expertise, we will accelerate brand value enhancement, create new customer touchpoints, and strengthen sales capabilities. Marketing expertise is essential for our ongoing strategy of 'continuous M&A of legacy companies and smart company transformation,' and we believe this partnership will contribute to medium- to long-term revenue growth and corporate value enhancement.'

・Comment from Yuji Matsuoka, Representative Director of Fungry Co., Ltd.

'We are deeply honored to participate in the joint management of the historic 'CLATHAS' brand, which has been cherished by many for decades. In today's digital environment, maximizing brand value requires not fragmented advertising, but a consistent brand narrative and optimized content distribution.

This initiative is also a significant challenge through which Fungry embodies its mission of 'increasing co-creation opportunities through the power of content.' Through co-creation opportunities with Try-Eyes and all licensee companies, we are committed to enhancing the medium- to long-term value of the 'CLATHAS' brand.'

Key Initiatives Planned for the Future

(1) Enhancement of the Official Brand Portal Website

The official 'CLATHAS' website will be developed not only as a central hub for brand information but also as a portal that directs customers to the products and e-commerce sites of each licensee.

By expressing the brand's worldview across categories such as bags, wallets, apparel, and lifestyle goods, and by disseminating product information, campaign updates, and styling suggestions, we aim to support the expansion of sales opportunities for all licensees.

(2) Production and Provision of Promotional Digital Assets

Leveraging Fungry's creative production capabilities, we plan to produce unified key visuals, social media images, short videos, model-worn product images, and influencer-based promotional materials.

These promotional assets will be provided to licensees for use on their own e-commerce sites, social media platforms, and in-store promotions