Kids' Apparel Brand 'Branche' Makes Its Vietnam Debut! Launching at Two Aeon Malls in Ho Chi Minh City and Hanoi

Aeon Mall Tan Phu Celadon (Ho Chi Minh City)

Branche Co., Ltd. (Headquarters: Suita City, Osaka Prefecture; Representative Director and President: Toshitoshi Izumi) has officially launched its line of children's clothing within Kids Republic stores operated by AEON VIETNAM CO., LTD.

The expansion begins with flagship stores in Vietnam's two largest cities, Ho Chi Minh City and Hanoi, aiming to provide local families with children's apparel that reflects Japanese quality and fashion trends.

■ Background and Objectives

Driven by economic growth, demand for high-quality baby and children's products among families in Vietnam is rising rapidly. By partnering strongly with Aeon Vietnam, which holds significant trust and a solid foundation in the local market, the company can now provide safe, secure, and fashionable clothing to Vietnamese customers with speed.

■ Product Features

- Daily Casual Lineup: The product range, centered on the DRC label, is designed for daily wear, such as attending school or playing.
- Unisex Selection: Features color variations and silhouettes that can be enjoyed regardless of gender, and are suitable for sharing between siblings.
- Extensive Size Range: Covers a broad range from 100cm to 160cm.

■ Expansion Overview

- Sales Start Date: Sequential launch from May 2026
- Participating Stores:
Aeon Mall Tan Phu Celadon (Ho Chi Minh City)
Aeon Mall Long Bien (Hanoi)
- Size Range: 100cm – 160cm
- Reference Price Range: 900 JPY – 2,700 JPY (Japanese Yen equivalent)

■ Future Outlook

Going forward, the company will analyze market feedback and customer needs from these two stores to expand its presence across Vietnam and further develop products tailored to local climate conditions and fashion trends.