TOKYO-based Apparel Brand "Déci Couture" to Hold Its First Pop-up Store in Kansai at Hankyu Umeda Main Store
Apparel brand "Déci Couture" will open its first pop-up store in Kansai at Hankyu Umeda Main Store starting May 6th. The event will feature exclusive products, purchase benefits, and new collections, also introducing the profiles of directors Miria Kanemitsu and Luna Yamamoto.
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Déci Couture, an apparel brand that blends feminine sensibilities with modern essence, will hold its first pop-up store in Kansai at Hankyu Umeda Main Store starting May 6th (Wednesday).
To commemorate this event, exclusive products for Hankyu Umeda Main Store will also be available.
[Period]
May 6th (Wednesday) - May 12th (Tuesday)
[Business Hours]
10:00 AM - 8:00 PM
*Closes at 6:00 PM only on the final day
[Location]
Hankyu Umeda Main Store, 4F Something Good Studio
About Déci Couture
Déci Couture derives its name from "déci," a French unit meaning "1/10."
It was born from the philosophy of finding "the one and only" that truly excites in an era overflowing with countless choices.
We aim for clothes that exude a presence like a one-of-a-kind couture piece.
Our creations are like art pieces, where boldness and delicacy, structural beauty and playfulness coexist.
Inheriting the history of two brands and the vision of the directors, Déci has been elevated to a new form. With a double-director system that fuses different worldviews and aesthetics, we deliver a new style that resonates with a wider audience.
Déci Couture offers a wide range from ready-to-wear collections that add luxury to everyday life to haute couture made by Japanese artisans.
Déci Couture Official Instagram: https://www.instagram.com/deci_couture/
Déci Couture Official Online Store: https://deci-couture.com/
Introduction of New Collection (partial) / Hankyu Umeda Main Store Exclusive Products
From the brand's popular signature item, "2Way Ribbon Tunic," a special floral version exclusive to Hankyu Umeda Main Store will appear.
This limited-edition color is only available at this POPUP, and will be offered in limited quantities.
2Way Ribbon Tunic (Hankyu Umeda Main Store Exclusive / Cream Flower)
LOVE BAG
Stone Damage Balloon Dress (BLACK)
Dot Balloon Dress (WHITE)
Cotton Tiered Scallop Dress (WHITE)
Logo Embroidery Two-Tone Rugby Shirt (BLACK)
Purchase Benefits (Hankyu Umeda Main Store Novelty)
Déci Couture Jeweled Logo Hair Clip
For purchases of 33,000 yen (tax included) or more,
a "Jeweled Logo Hair Clip" will be presented as a novelty gift.
Introduction of Déci Couture Directors
Designer/Director: Miria Kanemitsu
Born in 1994, from Fukuoka Prefecture. Spent her childhood in the United States and returned to Japan in 2003. In 2016, she studied fashion in London while attending university. After graduation, she began working as an official blogger for NYLON JAPAN and expanded her activities as a model for magazines, advertisements, and runway shows.
In 2017, she launched the fashion brand "GYF TOKYO" and served as designer until February 2020. In April of the same year, she launched a new brand "Privève." Furthermore, in 2022, leveraging her network, she launched the online department store "PUFF Designs," featuring many popular influencers, and focused on production.
After five years of brand management, Privève closed in July 2025. She then relaunched as the brand "Déci Couture" with Luna Yamamoto as co-director.
Director: Luna Yamamoto
Born on November 21, 1997, from Fukuoka Prefecture. After working as a member of former E-girls, she now shares her lifestyle on YouTube and Instagram. Her total social media followers exceed 400,000, and she has garnered strong support from women of her generation.
In 2022, she launched the apparel brand "fiolily" and also produced the skincare brand "ohanarr," expanding her activities in various fields.
After three years of brand management, fiolily closed in July 2025. She then became co-director of the new brand "Déci Couture" with Miria Kanemitsu.
To commemorate this event, exclusive products for Hankyu Umeda Main Store will also be available.
[Period]
May 6th (Wednesday) - May 12th (Tuesday)
[Business Hours]
10:00 AM - 8:00 PM
*Closes at 6:00 PM only on the final day
[Location]
Hankyu Umeda Main Store, 4F Something Good Studio
About Déci Couture
Déci Couture derives its name from "déci," a French unit meaning "1/10."
It was born from the philosophy of finding "the one and only" that truly excites in an era overflowing with countless choices.
We aim for clothes that exude a presence like a one-of-a-kind couture piece.
Our creations are like art pieces, where boldness and delicacy, structural beauty and playfulness coexist.
Inheriting the history of two brands and the vision of the directors, Déci has been elevated to a new form. With a double-director system that fuses different worldviews and aesthetics, we deliver a new style that resonates with a wider audience.
Déci Couture offers a wide range from ready-to-wear collections that add luxury to everyday life to haute couture made by Japanese artisans.
Déci Couture Official Instagram: https://www.instagram.com/deci_couture/
Déci Couture Official Online Store: https://deci-couture.com/
Introduction of New Collection (partial) / Hankyu Umeda Main Store Exclusive Products
From the brand's popular signature item, "2Way Ribbon Tunic," a special floral version exclusive to Hankyu Umeda Main Store will appear.
This limited-edition color is only available at this POPUP, and will be offered in limited quantities.
2Way Ribbon Tunic (Hankyu Umeda Main Store Exclusive / Cream Flower)
LOVE BAG
Stone Damage Balloon Dress (BLACK)
Dot Balloon Dress (WHITE)
Cotton Tiered Scallop Dress (WHITE)
Logo Embroidery Two-Tone Rugby Shirt (BLACK)
Purchase Benefits (Hankyu Umeda Main Store Novelty)
Déci Couture Jeweled Logo Hair Clip
For purchases of 33,000 yen (tax included) or more,
a "Jeweled Logo Hair Clip" will be presented as a novelty gift.
Introduction of Déci Couture Directors
Designer/Director: Miria Kanemitsu
Born in 1994, from Fukuoka Prefecture. Spent her childhood in the United States and returned to Japan in 2003. In 2016, she studied fashion in London while attending university. After graduation, she began working as an official blogger for NYLON JAPAN and expanded her activities as a model for magazines, advertisements, and runway shows.
In 2017, she launched the fashion brand "GYF TOKYO" and served as designer until February 2020. In April of the same year, she launched a new brand "Privève." Furthermore, in 2022, leveraging her network, she launched the online department store "PUFF Designs," featuring many popular influencers, and focused on production.
After five years of brand management, Privève closed in July 2025. She then relaunched as the brand "Déci Couture" with Luna Yamamoto as co-director.
Director: Luna Yamamoto
Born on November 21, 1997, from Fukuoka Prefecture. After working as a member of former E-girls, she now shares her lifestyle on YouTube and Instagram. Her total social media followers exceed 400,000, and she has garnered strong support from women of her generation.
In 2022, she launched the apparel brand "fiolily" and also produced the skincare brand "ohanarr," expanding her activities in various fields.
After three years of brand management, fiolily closed in July 2025. She then became co-director of the new brand "Déci Couture" with Miria Kanemitsu.