Volkswagen Launches Collaboration with Popular Outdoor Brand "mont-bell"

• Volkswagen and mont-bell launch a collaboration based on resonant values.
• A lifestyle film showcasing the coexistence of Volkswagen vehicles and mont-bell gear in nature has been released.
• Multiple nationwide unified fairs are scheduled to be held starting in April.
• Real-world cargo loading experiences at dealerships and special commemorative gifts.

Volkswagen Group Japan (Shinagawa-ku, Tokyo; Brand Director: Martin Jahn) is launching a collaborative project with the popular Japanese outdoor brand mont-bell. As the first phase of this project, a lifestyle film will be released on the official Volkswagen website and social media starting Saturday, April 11, 2026. Additionally, the "Volkswagen × mont-bell Fair" will be held at authorized Volkswagen dealerships nationwide from Saturday, April 11, to Sunday, April 19.

■ Background and Philosophy of the Collaboration

Volkswagen, which has supported lives around the world through car manufacturing that thinks deeply about the "person" at the center, and mont-bell, which connects people and nature through products that embody "Function is Beauty." Both brands share significant commonalities: "deeply valuing 'people' above all else and continuing to refine essential values that are not swayed by the times," and "caring for the environment and continuing to take action toward a sustainable future."

This collaboration was realized as one of the means to embody Volkswagen's mission, "Enhance people's lives," with the goal of connecting people, cars, and nature as one, and delivering new richness to people's lives.

■ About the "Volkswagen × mont-bell Fair"

This fair will highlight the appeal of vehicles such as the "Tiguan," "Passat," and "Golf Variant" as reliable cars that are fully capable of being used in the outdoors.

Moving forward, showrooms nationwide will feature in-store decorations such as posters and banners that promote the worldviews of both companies. Furthermore, we will conduct displays where mont-bell outdoor items (such as tents, chairs, tables, and duffel bags) are actually loaded into the cargo areas of vehicles like the Passat, allowing customers to realistically experience the vehicle's cargo capacity and imagine its use in outdoor settings.

We have also prepared special commemorative gifts for customers who visit, test drive, or have their current vehicle appraised during the fair period.

【Volkswagen × mont-bell Special Site】

https://www.volkswagen.co.jp/ja/magazine/montbell_2026.html?myDealerId=63630

【Fair Overview】

• Title: Volkswagen × mont-bell Fair
• Dates: April 11, 2026 (Sat) – April 19, 2026 (Sun)
• Models: Tiguan, Passat, Golf Variant
• Commemorative Gifts:
• - Visit Gift: Volkswagen original tissue case (can also be attached to the headrests of some vehicles)
• - Test Drive/Appraisal Gift: mont-bell collaboration clear bottle 0.5L (a lightweight, durable wide-mouth bottle, available in two colors)

【About mont-bell Co., Ltd.】

In 1975, mountaineer Isamu Tatsuno established "mont-bell Co., Ltd." with two of his climbing companions. Since then, the company has been planning, manufacturing, and selling outdoor equipment based on the concepts of "Function is Beauty" and "Light & Fast." Celebrating its 50th anniversary in 2025, it is supported by many fans not only in Japan but also overseas as a leading Japanese outdoor brand.

In addition, the company engages in a wide range of social activities beyond product manufacturing, such as certifying outdoor fields nationwide as "Japan Eco Tracks" and working on regional revitalization and nature conservation.