festaria bijou SOPHIA Opens First Store on ZOZOTOWN

## Overview
Festaria Holdings Co., Ltd. marked the 20th anniversary of its flagship jewelry brand, 'festaria bijou SOPHIA', by launching its first online store on the fashion e-commerce platform 'ZOZOTOWN' at 12:00 PM on Wednesday, May 27, 2026. This move is designed to strengthen digital customer touchpoints and broaden the reach of the brand's unique appeal.

## Product Lineup
The store offers a wide selection of items, ranging from casual earrings to rings, bracelets, and diamond necklaces suitable for early summer styling. To mark the opening, the brand is distributing coupons and conducting time sales, including a large variety of specially priced items.

## Featured Collections
### 'The Little Prince' Collection
This popular series is inspired by the world of 'The Little Prince.' It blends the story's philosophy—'The essential is invisible to the eye'—with the brand's own philosophy of 'entrusting thoughts to diamonds.' The store also introduces web-exclusive items featuring star and Saturn motifs.

### Color Stone Series
Designed for daily use, these antique-style necklaces and earrings come in rich shades including Amethyst and London Blue Topaz.

### Silver Rings
The collection features silver rings accented with delicate diamonds, designed to add nuance to one's hands and perfectly suited for stacking.

### Color Stone Bracelets
Equipped with a 'free chain' mechanism, these bracelets allow for length adjustments in 1mm increments, making them ideal for layering with other pieces according to wrist size or outfit.

## Media Inquiries
Festaria Holdings Co., Ltd.
PR Department: Matsumura, Nakajima (Main TEL: +81-3-6633-7091)