Fit-Easy Co., Ltd. (Headquarters: Gifu City, hereinafter: our company), which operates amusement fitness clubs nationwide, is pleased to announce the pre-opening of FIT-EASY Tokushima Okihama Store (2-5 Okihama, Tokushima City, Tokushima Prefecture) on June 30, 2026 (Tuesday).

As an opening campaign, early enrollees will receive free admission fees, administrative fees, and monthly membership fees.

Furthermore, those who join by July 13 (Monday) will receive a "Permanent Discount" and a permanent monthly membership fee discount of 550 yen (tax included).

During the pre-opening period (Business Hours: 10:00 AM - 9:00 PM) until July 13 (Monday), you can tour the in-store machines and amusement services without a reservation.

* Grand Opening: July 14, 2026 (Tuesday)

* Showers will not be available during the pre-opening period.

FIT-EASY Tokushima Okihama Store is a large-scale store with a floor area of approximately 500 tsubo, serving as the flagship store in the Shikoku area, and offers a wide variety of amusement services.

In addition to training machines, it is fully equipped with simulation golf (2 for right-handed, 1 for both-handed), the Shikoku area's first large sauna (men's only: with cold bath and relaxation space), baseball, a studio, pelvic floor training machines, and beat slimers.

Furthermore, it includes a women's sauna (private room: with cold bath), a high-concentration oxygen room, an H2 room, a lounge, and a co-working space for relaxation.

In addition, we offer "FIT-PILATES" (machine pilates) as a women-only service, and a beauty service "FIT-BEAUTY" where you can enjoy six types of YA-MAN beauty equipment, packed with cutting-edge technology, in a self-service format.

We have also introduced a new amusement service, "FIT-VOICE (Health Karaoke)," which is expected to reduce stress and provide aerobic exercise effects through abdominal breathing and vocalization.

All of these can be used with just the monthly membership fee, making it a new type of fitness club.

◆Introducing the New Amusement Service "FIT-VOICE" (Health Karaoke)!

*Image is for illustrative purposes.

"FIT-VOICE (Health Karaoke)" is a space for 1-2 people equipped with the latest machines, where you can enjoy authentic singing within your membership fee.

In addition to reducing stress hormones by singing heartily, it simultaneously achieves aerobic exercise effects through abdominal breathing and vocalization, strengthening the core and cardiopulmonary function.

Furthermore, it provides multifaceted healthcare through singing, including training of facial muscles for vocalization, prevention of swallowing difficulties, and maintenance of cognitive function through recalling rhythms and lyrics.

*One slot is 60 minutes, usable by up to 2 people (reservation required).

◆First Introduction of "FIT-BASEBALL" in the Shikoku Area

*Image is for illustrative purposes.

The amusement service "FIT-BASEBALL," which is very popular among our members, has landed in the Shikoku area.

*Batting booth only.

Equipped with a pitching machine, you can enjoy authentic batting.

By hitting balls with all your might, you can experience a refreshing feeling that blows away the fatigue of daily life. It not only improves baseball skills but also helps relieve stress, allowing you to exercise while having fun.

Please enjoy this new service that fuses fitness and amusement, offering a holistic wellness experience for both mind and body.

This is our fourth store in Tokushima Prefecture and third store in Tokushima City. It opens along National Route 55 and has 52 shared parking spaces, making it very convenient for those traveling by car.

At FIT-EASY, after 31 days from enrollment, you can use any FIT-EASY store nationwide, so feel free to use it during your commute, business trips, or while traveling.

◆Information on Nearby Stores◆

・FIT-EASY Across Plaza Tokushima Daiso Store ▸ Approx. 10 minutes by car

・FIT-EASY Tokushima Deki-jima Store ▸ Approx. 15 minutes by car

・FIT-EASY Tokushima Ishii Store ▸ Approx. 30 minutes by car

Our company aims to "realize regional well-being by establishing amusement fitness clubs and AI healthcare automation."

*AI Healthcare Automation "Patent Pending"

FIT-EASY Tokushima Okihama Store will offer the latest machines and amusement services, as well as the AI-powered "FIT-EASY App," to support your "physical and mental well-being" as part of your daily life.

◆Next-Generation Health Management Realized by "AI Healthcare Automation"◆

Our company is promoting the establishment of "AI Healthcare Automation," which optimizes individual health with AI technology, going beyond simply providing a place for exercise. We support "exercise, diet, and sleep," which are essential for health, in a way that suits each member's lifestyle.

Automated Personalization Based on Data:

Our proprietary "F.E App" analyzes daily exercise, diet, and sleep data with AI to provide optimal training plans and calorie calculations.

Support to Shine Even When Not at FIT-EASY:

Through the app, you can acquire the "ability to take care of your body yourself" even when you are not at the store, making true well-being (physical and mental fulfillment) a daily occurrence.

The FIT-EASY app can be downloaded from the links below.

▼App Store: https://apps.apple.com/jp/app/fit-easy/id6745802977

▼Google Play: https://play.google.com/store/apps/details?id=jp.fiteasy.healthcare_automation_mobile&hl=ja

◆"AI Healthcare Automation x Professional Guidance" for the "Shortest Route" to Self-Improvement◆

FIT-EASY Tokushima Okihama Store offers our company's promoted latest "Personal Training."

Its greatest feature is the fusion of AI management for essential health aspects (exercise, diet, sleep) through our proprietary "FIT-EASY App" and face-to-face guidance from experienced trainers.

Maximizing Speed and Accuracy to Results:

AI meticulously analyzes daily activities and proposes optimal training for each member.

Our trainers provide thorough instruction on training methods and posture, further accelerating the speed to achieve results.

Personalized Experience:

We support the "shortest route" to becoming your desired self with the latest technology and the warmth of human touch.

Our company provides an environment where anyone can achieve their desired self via the shortest route by combining precise data management through AI healthcare automation with the knowledge of trainers.

By providing the power to make all aspects of daily life shine, not just exercise at FIT-EASY, we will enrich the minds and bodies of the local community and contribute to the realization of sustainable well-being.

◆FIT-EASY Tokushima Okihama Store Overview◆

Address: 2-5 Okihama, Tokushima City, Tokushima Prefecture, 770-8052

Opening Date: July 14, 2026 (Tuesday)

(Pre-opening period: June 30, 2026 (Tuesday) - July 13, 2026 (Monday))

*During the pre-opening period, you can use the facilities for free without a reservation.

Regular Holidays: None (Open year-round, 24 hours a day) *During pre-opening period: 10:00 AM - 9:00 PM

Usage Fees: Monthly Membership Fee: 7,678 yen (tax included)

*Initial Costs: Facial Recognition ID Issuance Fee 3,300 yen (tax included), Administrative Fee 2,200 yen (tax included)

Store Details Page: https://lp.fiteasy.jp/lp-tokushima-okinohama/

Store SNS: https://www.instagram.com/fiteasy__tokushimaokihama/

◆FIT-EASY Tokushima Okihama Store Pre-opening Campaign◆

Period: June 30, 2026 (Tuesday) - July 13, 2026 (Monday), 10:00 AM - 9:00 PM

*You can try out the in-store facilities and services for free without a reservation (excluding some facilities).

As an opening campaign, early enrollees will receive the following fees for free:

Admission Fee: 3,300 yen, Administrative Fee: 2,200 yen

Monthly Membership Fee: July fee (prorated), August fee

Hydrogen Water Server: 2 months

*Joining by July 13 will grant you a "Permanent Discount" with a permanent monthly membership fee discount of 550 yen (tax included).

◆Fit-Easy Co., Ltd. Overview◆

Company Name: Fit-Easy Co., Ltd.

Headquarters Location: 3-2-1 Honmachi, Gifu City, Gifu Prefecture, 500-8034

Business Activities: Operation, planning, and franchise development of amusement fitness clubs

Capital: 1,357,449,180 yen

Number of Employees: 320 (as of April 30, 2026)

Number of Stores: 287 (as of June 30, 2026)

URL: https://fiteasy.jp/ (Service Site)

https://fiteasy.co.jp/ (Corporate Site)

*All FIT-EASY stores have obtained certification under the "FIA Certified Enterprise Facility Certification System" of the Japan Fitness Industry Association (FIA).

FACT BOX

  • Source: PR TIMES
  • Category: 企業情報
  • Organizations: FIT-EASY