Tourism Fiji Successfully Concludes 'Japan Roadshow 2026' in Tokyo and Osaka
Tourism Fiji hosted the 'Japan Roadshow 2026' in Tokyo and Osaka on May 19 and 21, 2026, attracting over 120 industry professionals. As the first event under a new organizational structure, it highlighted the latest offerings from 9 Fijian suppliers, aiming to reach a target of 14,000 visitors from Japan in 2026.
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- 📰 Published: May 25, 2026 at 20:40
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Tourism Fiji hosted the 'Japan Roadshow 2026' on May 19 (Tuesday) in Tokyo and May 21 (Thursday) in Osaka, targeting travel agencies and media representatives. Over 120 industry professionals attended across the two venues.
This roadshow was the first event conducted under a new organizational structure for the Japanese market, which was revamped in April 2026.
A total of nine suppliers from Fiji participated, including:
- Fiji Airways
- Shangri-La Yanuca Island, Fiji
- Nanuku Resort Fiji
- Warwick Fiji
- Yasawa Island Resort & Spa
- The Naviti Resort
- The Pearl Resort & Spa Fiji
- Island Hoppers
- VOU Hub
The event featured a welcome performance, followed by Tourism Fiji's presentation on its Japan market strategy, supplier presentations, and B2B matchmaking sessions. The networking session utilized a rotation format across 10 tables, allowing for intensive discussions over approximately 1.5 hours. A luncheon reception concluded the event, highlighted by a lucky draw featuring prizes like round-trip airline tickets.
Hayato Negoro, Japan Representative for Tourism Fiji, commented: 'I am delighted that so many people attended our first roadshow under the new structure. Fiji is a unique destination reachable via direct flights from Narita in approximately 9 hours, with no fuel surcharges. We are committed to boosting awareness and growing the market together with travel agents.'
Fiji welcomed a record 930,000 global visitors in 2025. Following a 2025 performance of 8,360 visitors from Japan, the board has set a target of 14,000 visitors from Japan in 2026, representing a 1.6-fold increase. Under its new agency structure, Tourism Fiji plans to boost brand awareness and market position through a B2BtoC promotion strategy.
This roadshow was the first event conducted under a new organizational structure for the Japanese market, which was revamped in April 2026.
A total of nine suppliers from Fiji participated, including:
- Fiji Airways
- Shangri-La Yanuca Island, Fiji
- Nanuku Resort Fiji
- Warwick Fiji
- Yasawa Island Resort & Spa
- The Naviti Resort
- The Pearl Resort & Spa Fiji
- Island Hoppers
- VOU Hub
The event featured a welcome performance, followed by Tourism Fiji's presentation on its Japan market strategy, supplier presentations, and B2B matchmaking sessions. The networking session utilized a rotation format across 10 tables, allowing for intensive discussions over approximately 1.5 hours. A luncheon reception concluded the event, highlighted by a lucky draw featuring prizes like round-trip airline tickets.
Hayato Negoro, Japan Representative for Tourism Fiji, commented: 'I am delighted that so many people attended our first roadshow under the new structure. Fiji is a unique destination reachable via direct flights from Narita in approximately 9 hours, with no fuel surcharges. We are committed to boosting awareness and growing the market together with travel agents.'
Fiji welcomed a record 930,000 global visitors in 2025. Following a 2025 performance of 8,360 visitors from Japan, the board has set a target of 14,000 visitors from Japan in 2026, representing a 1.6-fold increase. Under its new agency structure, Tourism Fiji plans to boost brand awareness and market position through a B2BtoC promotion strategy.
FAQ
ツーリズムフィジー・ジャパンロードショー2026の目的は何ですか？
2026年4月に日本市場での業務体制を刷新したことを受け、旅行会社やメディアに向けた最新の商品・サービス紹介、商談を通じた日本市場における関係強化および認知度向上を目的としています。
ロードショーには何社のサプライヤーが参加しましたか？
フィジーエアウェイズ、シャングリ・ラ ヤヌカ・アイランド・フィジーなど、現地から計9社のサプライヤーが参加しました。
フィジー政府観光局が掲げる2026年の日本からの渡航者目標は？
年間1万4,000人の渡航者獲得を目標としています。これは2025年の実績8,360人と比較して約1.6倍に相当します。
フィジー政府観光局の新たな日本市場戦略の特徴は？
フォーサイト・マーケティングとワールドコンパスを代理店に加えた新体制のもと、BtoBtoC型のプロモーションを推進し、「幸せあふれるフィジーへ」をキーワードに一般消費者への認知度確立を図ります。
日本からフィジーへのアクセス状況はどうですか？
成田から直行便があり、飛行時間は約9時間です。また、燃油サーチャージゼロでアクセスできることが強みの一つです。