Fiji Holds Experience-Focused Trade & Media Event in Japan Market
Tourism Fiji hosted an experience-focused trade and media event in Tokyo on April 28, 2026, emphasizing the emotional connection and healing aspects of Fiji for the Japanese market. The event aimed to position Fiji as a destination for rejuvenating the body and mind, aligning with Japanese travelers' values of authenticity and tranquility.
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- 📰 Published: May 1, 2026 at 23:51
- 🔍 Collected: May 1, 2026 at 15:32
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Focusing on immersive experiences and healing presentations that provide a sense of fulfillment, as if one has visited Fiji, Tourism Fiji proposes a new approach to tourism marketing in the Japanese market.
On April 28, 2026, Tourism Fiji hosted an unprecedented trade and media event in the Japanese market, emphasizing experiential value. Welcoming over 100 travel industry professionals, airline representatives, and media personnel, a special healing event was conducted at Konica Minolta Planetaria TOKYO in Yurakucho, Tokyo, to offer the unique "fulfillment of the heart" that Fiji provides.
This event went beyond traditional destination introductions, presenting a new tourism marketing approach focused on emotional value, and positioning Fiji as a "destination for healing body and mind."
At the opening, Dr. Paresh Pant, CEO of Tourism Fiji, spoke about the importance of the Japanese market, emphasizing that the values sought by Japanese travelers—such as authenticity, tranquility, and human connection—have a strong affinity with the Fiji brand.
The event also announced the appointment of World Compass and Foresight Marketing as official representatives in Japan, indicating a strengthening of collaboration within the market.
A highlight of the event was a special screening of the healing planetarium show "Fiji Healing ~Southern Cross and Island of Happiness~." This production introduced Fiji's pristine and beautiful starry sky, including the Southern Cross, which is difficult to observe in Japan, and combined multi-sensory elements, including fragrance, to provide a deep relaxation experience.
Prior to the screening, the producer and director of the work provided commentary on the behind-the-scenes production and the intentions behind the direction, offering attendees an opportunity to deepen their understanding of the work and enhance their experience.
Following the planetarium experience, a reception was held, featuring videos showcasing Fiji's charm. Active networking took place among media representatives, airlines, and travel industry professionals, fostering a foundation for future product development and promotion collaborations.
Furthermore, Tourism Fiji's Japan team announced the outline of future campaign policies and marketing strategies, detailing plans for further strengthening collaboration with the travel industry and expanding information dissemination to the media. Attendees expressed high interest in opportunities for joint promotions and the development of new travel products.
Vincent Tay, Asia Regional Director for Tourism Fiji, commented:
"This event in Tokyo is part of Tourism Fiji's global brand platform 'Fiji – Where Happiness Comes Naturally.' By focusing on narrative-driven experiences rather than a traditional sales-centric approach, we aim to deepen emotional connections with Japanese travelers and travel industry stakeholders, positioning Fiji not just as a travel destination, but as a place where one can truly feel healing and a sense of belonging."
On April 28, 2026, Tourism Fiji hosted an unprecedented trade and media event in the Japanese market, emphasizing experiential value. Welcoming over 100 travel industry professionals, airline representatives, and media personnel, a special healing event was conducted at Konica Minolta Planetaria TOKYO in Yurakucho, Tokyo, to offer the unique "fulfillment of the heart" that Fiji provides.
This event went beyond traditional destination introductions, presenting a new tourism marketing approach focused on emotional value, and positioning Fiji as a "destination for healing body and mind."
At the opening, Dr. Paresh Pant, CEO of Tourism Fiji, spoke about the importance of the Japanese market, emphasizing that the values sought by Japanese travelers—such as authenticity, tranquility, and human connection—have a strong affinity with the Fiji brand.
The event also announced the appointment of World Compass and Foresight Marketing as official representatives in Japan, indicating a strengthening of collaboration within the market.
A highlight of the event was a special screening of the healing planetarium show "Fiji Healing ~Southern Cross and Island of Happiness~." This production introduced Fiji's pristine and beautiful starry sky, including the Southern Cross, which is difficult to observe in Japan, and combined multi-sensory elements, including fragrance, to provide a deep relaxation experience.
Prior to the screening, the producer and director of the work provided commentary on the behind-the-scenes production and the intentions behind the direction, offering attendees an opportunity to deepen their understanding of the work and enhance their experience.
Following the planetarium experience, a reception was held, featuring videos showcasing Fiji's charm. Active networking took place among media representatives, airlines, and travel industry professionals, fostering a foundation for future product development and promotion collaborations.
Furthermore, Tourism Fiji's Japan team announced the outline of future campaign policies and marketing strategies, detailing plans for further strengthening collaboration with the travel industry and expanding information dissemination to the media. Attendees expressed high interest in opportunities for joint promotions and the development of new travel products.
Vincent Tay, Asia Regional Director for Tourism Fiji, commented:
"This event in Tokyo is part of Tourism Fiji's global brand platform 'Fiji – Where Happiness Comes Naturally.' By focusing on narrative-driven experiences rather than a traditional sales-centric approach, we aim to deepen emotional connections with Japanese travelers and travel industry stakeholders, positioning Fiji not just as a travel destination, but as a place where one can truly feel healing and a sense of belonging."