Wendy's and First Kitchen Renew Official App! New 'First Wendy's Passport' Enhances Customer Experience

Wendy's Japan and First Kitchen announced that they will renew their official app starting Thursday, May 21. In addition to existing features like exclusive coupons and mobile ordering, they are introducing 'First Wendy's Passport,' a new feature designed to enhance the customer experience. This feature rewards users with stage points based on their spending, which can be exchanged for free or special coupons. As customers spend more, the rank-based rewards become more luxurious, making each visit more rewarding.

By transforming the visiting and purchasing experience into something enjoyable, the companies aim to provide excitement to customers and foster brand fans.

Renewal Date: Thursday, May 21, 2026

New Feature: Introduction of 'First Wendy's Passport'

* For existing app users, the update will roll out after May 21. If you want to use it immediately, please update manually.

* For customers who have linked the 'My First Card' prepaid card, please refer to the official website.

Special Promotion: 'Half-Price M-size Flavored Potato Coupon' for everyone who downloads or updates the app.

Rank-based Reward Tiers:
- Rank 0: Potato Garden (0 JPY+): Half-price M-size Flavored Potato (1 time)
- Rank 1: Peach Village (2,000 JPY+): Half-price L-size Flavored Potato (1 time)
- Rank 2: Shiratama Town (5,000 JPY+): Free Burger (1 time)
- Rank 3: Cream Soda City (10,000 JPY+): 150 JPY Drink, Half-price M-size Flavored Potato (2 times each)
- Rank 4: Jagabata State (25,000 JPY+): Free Burger (1 time), 150 JPY Drink, Half-price M-size Flavored Potato (2 times each)
- Rank 5 and above: More luxurious rewards available.

* 10sp granted per 100 JPY (including tax). Points are valid for 6 months from the last usage date.