Wendy's New Classic! 6 Rich Tomato Sauces are Exquisite – Unique Burgers Arranged from Signature "Wendy's Chili" for a Limited Time

Wendy's Japan Inc. and First Kitchen Inc. (Location: Shinjuku-ku, Tokyo; Representative Director: Shusei Shiseki) will launch four original burgers, arranged from Wendy's signature menu item "Wendy's Chili," as the first series of new summer products starting May 14 (Thursday), 2025. These will be available at all Wendy's First Kitchen stores. "Wendy's Chili" is a popular product loved for many years, an original blend of ground beef, chili beans, and spices. This year, the sauce viscosity for the burgers has been adjusted to allow customers to enjoy the Wendy's Chili flavor even more. Please enjoy the harmony with rich cheese sauce and fresh sliced tomatoes. Additionally, to coincide with the warming weather towards summer, the "Wendy's Hot Chili Spicy Chicken Fillet Burger" with a hot finish is newly introduced! This combines an original HOT sauce with added chili pepper spice and spicy chicken, creating an irresistible flavor for spicy food lovers.

Furthermore, from May 7 (Thursday) to May 24 (Sunday), an X (formerly Twitter) follow & repost campaign will be held, offering free tickets for new products. Please participate!

◆ Sales Period
Scheduled from May 14 (Thursday), 2025, to late June.

◆ Product Overview
Wendy's Chili Cheese Bacon Burger Single 990 yen
"The season for Wendy's Chili Burgers is here again this year!"
Wendy's highly popular menu item "Wendy's Chili" is arranged into a burger sauce. While retaining the original flavor of Wendy's Chili, which is prepared in stores with ground meat, beans, and spices, cheese powder has been added to adjust the sauce for a cohesive burger experience. This is a new signature product from Wendy's, with added umami from original rich cheese sauce and fragrant crispy smoked bacon.

Wendy's Chili Bacon Burger Single 1,020 yen
Wendy's highly popular menu item "Wendy's Chili" is arranged into a burger sauce. While retaining the original flavor of Wendy's Chili, which is prepared in stores with ground meat, beans, and spices, cheese powder has been added to adjust the sauce for a cohesive burger experience. This is a new signature product from Wendy's, with added umami from the refreshing acidity of tomatoes and fragrant crispy smoked bacon.

Wendy's Hot Chili Spicy Chicken Fillet Burger Single 780 yen
Wendy's new signature product "Wendy's Chili Burger" is arranged with a hotter finish! This combines a hot chili sauce, made by adding chili pepper to the regular chili burger sauce, with "Spicy Chicken" that offers authentic American spiciness and umami. The hot spiciness of the original chili sauce and chicken stimulates the appetite.

Jr. Wendy's Chili Burger Single 550 yen
Wendy's Chili Burger is arranged into a Jr. size. This is a new classic burger in a convenient size, adding freshness with sliced tomatoes to the original Wendy's Chili flavor prepared in stores.

◆ X Follow & Repost Campaign!
To commemorate the launch of new products, from May 7 (Thursday) to May 24 (Sunday), if you follow First Kitchen's official X (formerly Twitter) account (@FK_PR) and repost the target post, 20 winners will be selected by lottery to receive two "New Product Free Tasting Tickets." Please participate!

*Winners of the X campaign will be notified by direct message.

◆ What is Wendy's First Kitchen?
An collaboration between "Wendy's," a hamburger chain from the United States, and "First Kitchen," a hamburger & pasta chain born in Japan. It operates as a fast-food restaurant where customers can enjoy a wide range of items, including authentic American hamburgers and original fresh pasta, with 76 stores currently mainly in Kanto and Kansai regions. *As of April 30, 2026.