Pinkoi, the largest cross-border e-commerce platform originating from Taiwan, will launch its 'Pinkoi Summer Sale 2026 – Your Summer To-Do List' from Friday, July 3, 2026, to Sunday, July 26, 2026.
Summer is the season for travel, road trips, and festivals—times when people love to go out. However, extreme heat is expected across Japan and other regions in the summer of 2026. That’s why Pinkoi aims to help everyone, whether they prefer going out or staying in, enjoy summer in their own unique way.
Whether it’s wearing your favorite outfit for a day out or diving into a new hobby in a cool room, time spent surrounded by things you love is truly special. Under the theme of 'Your Summer To-Do List,' we’re introducing a curated selection of items—from fashion and DIY stationery to bags and outdoor gear—that will make your summer even more fulfilling.
During the sale, participating stores will offer special campaigns such as free shipping and discounts of up to 20%.
Three Summer Themes Curated by Pinkoi
### 1. 'Dressing Up Your Summer Identity' / Expressive Fashion for Memorable Outings
Summer brings more opportunities to enjoy fashion—whether it’s traveling, café hopping, or swimming at pools and beaches.
In recent years, fashion styles that express personal worldviews, symbolized by trends like 'X-core,' have become popular. As the idea of expressing 'what you love' through full outfits gains traction, attention is growing toward original designs from Chinese brands.
Pinkoi offers a wide range of fashion items from overseas designers full of personality. We recommend dresses that keep you cool in summer and standout pieces that become the centerpiece of your outfit—items that let you enjoy summer in your own unique style.
#### Recommended Items: Fashion
'Neo-Chinese' fashion, which modernizes traditional cheongsams, and 'Y2K' styles with girly elements are gaining popularity by blending cultural heritage with contemporary trends.
Printed Stripe Cheongsam / eden-cheongsam https://jp.pinkoi.com/product/RcZqGket
A stylish dress that reimagines the traditional cheongsam with a modern twist, featuring pastel floral and stripe patterns for a vibrant look.
Checkered Ribbon Short-Sleeve Shirt / ziziFei https://jp.pinkoi.com/product/gXLWv7MR
A short-sleeve shirt with a retro Y2K vibe, enhanced with heart-shaped buttons and ribbons for a girly touch.
#### Recommended Items: Swimwear
Swimwear is essential for summer leisure, and Thai brands are drawing attention. With affordable prices, high design quality, and unique colors and silhouettes that stand out, these swimsuits are popular for adding resort-style flair.
One-Piece Swimsuit / Aprilpoolday https://jp.pinkoi.com/product/KRMQikF8
A stylish gingham-check one-piece with a wave design at the chest, featuring colorful, pop-inspired Thai colors. This flattering swimsuit also offers excellent body coverage.
### 2. 'Adult Summer Research Projects' / Dive Into a New Hobby This Summer
On hot days, trying a new hobby indoors in a cool space can be a refreshing way to enjoy summer.
Recently, knitting has gained popularity, sparked by LE SSERAFIM (Korean girl group) member SAKURA sharing her knitting hobby. It’s also seen as a 'digital detox' activity, allowing people to unplug from smartphones and immerse themselves in creative projects.
Additionally, using stickers has become a popular trend in the first half of 2026. 'Planner decorating,' where stickers and masking tape are used to personalize notebooks, is loved by all generations as a way to create a one-of-a-kind journal.
This summer, why not rediscover the joy of childhood 'freestyle research' by exploring new hobbies?
#### Recommended Items
Checkered Coaster / 6 e.p.i https://jp.pinkoi.com/product/PthtGHB9
Perfect for beginners, with video tutorials. Choose your favorite colors and weave your own colorful handmade coasters.
Die-Cut Masking Tape / Three Little Kittens https://jp.pinkoi.com/product/pcVHT7PX
Colorful masking tape that brings fun and vibrancy to your planner. Featuring playful kittens, this adorable tape is sure to make you fall in love with planner decorating.
### 3. '"Like'-Filled Summer Bags' / Summer Adventures Start with Your Bag
Summer fun isn’t just about where you go, but also what you bring.
Recently, 'Gorpcore'—a style that integrates outdoor gear into everyday fashion—has gained popularity. Bags, in particular, offer excellent functionality with features like high storage capacity, lightweight design, and water resistance. They’re increasingly used not just for travel and outdoor activities, but also for daily commutes and school.
Why not enjoy your summer style your way with functional and stylish outdoor backpacks and shoulder bags that make every outing more enjoyable?
#### Recommended Items
Mini Hiking Backpack / HANCHOR https://jp.pinkoi.com/product/U9r7zFCe
Perfectly sized for day hikes, this backpack combines outdoor functionality with a sleek urban design. Ideal for hiking and travel, and also great for everyday use.
Square-Shaped Laptop Backpack / Halolulu https://jp.pinkoi.com/product/tmkN7MLa
A minimalist backpack that fits laptops up to 15 inches. Features include a back zipper pocket and side pockets for water bottles, designed for convenience across daily commutes, school, and travel.
'Cheongsam Quiz' Campaign on Pinkoi’s Official X
During the sale, Pinkoi’s official X account (@PinkoiJP) will run a fun 'Cheongsam Quiz' campaign. Participants who post a screenshot of their randomly generated quiz result on X will be entered into a draw to win a 6,000 yen Pinkoi gift card.
Details on how to participate will be announced gradually on Pinkoi’s official X account.
'Pinkoi Summer Sale 2026' Overview
Period: July 3 (Fri), 2026 – July 26 (Sun), 2026 Special Website: https://jp.pinkoi.com/topic/summersale-
FACT BOX
- Source: PR TIMES
- Category: キャンペーン