Access is Key in Choosing Pilates Studios, Search Engines are Primary Information Source, Survey by Pilates Room Finds
A survey of 200 women conducted by the Pilates information site Pilates Room revealed that "access" is the top deciding factor when choosing a studio. Search engines are the primary source for information gathering, with the main goals being posture and body shape improvement. The survey also found that most people choose studios within a 30-minute commute from their homes.
📋 Article Processing Timeline
- 📰 Published: May 19, 2026 at 19:10
- 🔍 Collected: May 19, 2026 at 10:31
- 🤖 AI Analyzed: May 20, 2026 at 01:48 (15h 16m after Collected)
Pilates Room, a comparison website providing information on Pilates, conducted a survey to investigate trends in selecting a Pilates studio. The survey targeted 200 women nationwide with prior experience joining a studio and was conducted online from May 3 to May 7, 2026.
The results show that "search engines" are the most utilized source for gathering information about Pilates studios. Following search engines, Instagram is the most common social media source, while word-of-mouth from friends and acquaintances is a significant non-web source.
When it comes to the deciding factor for choosing a studio, "access (ease of commute)" was cited by the largest number of respondents. This suggests that members, anticipating regular attendance, prioritize location and distance from stations. Other factors mentioned include price and the variety of lessons offered.
Regarding location, most respondents consider proximity to their homes, with the majority stating their travel time to the studio is "within 15 minutes" or "within 30 minutes." This clearly indicates a strong preference for studios within a 30-minute commute.
The survey also explored the motivations for starting Pilates. The most common goals were related to appearance, such as improving "posture (e.g., correcting a stoop, pelvic alignment)" and "body shape (e.g., body sculpting, diet)." Other significant motivations included addressing a "lack of exercise," "back or shoulder pain," and "stress relief."
Pilates Room states that it organizes and provides studio information by area, focusing on user priorities like "access" and "price," which were confirmed as key factors in this survey.
The results show that "search engines" are the most utilized source for gathering information about Pilates studios. Following search engines, Instagram is the most common social media source, while word-of-mouth from friends and acquaintances is a significant non-web source.
When it comes to the deciding factor for choosing a studio, "access (ease of commute)" was cited by the largest number of respondents. This suggests that members, anticipating regular attendance, prioritize location and distance from stations. Other factors mentioned include price and the variety of lessons offered.
Regarding location, most respondents consider proximity to their homes, with the majority stating their travel time to the studio is "within 15 minutes" or "within 30 minutes." This clearly indicates a strong preference for studios within a 30-minute commute.
The survey also explored the motivations for starting Pilates. The most common goals were related to appearance, such as improving "posture (e.g., correcting a stoop, pelvic alignment)" and "body shape (e.g., body sculpting, diet)." Other significant motivations included addressing a "lack of exercise," "back or shoulder pain," and "stress relief."
Pilates Room states that it organizes and provides studio information by area, focusing on user priorities like "access" and "price," which were confirmed as key factors in this survey.