[New Store Opening: June 11, 2026] New Brand 'Genten+' Debuts at Futako-Tamagawa Tokyu Foodshow, Featuring Brown Rice and Grass-Fed Farm Goodness

Launching brown rice scones and baked goods that share the new appeal of gluten-free!

Pure Nexus Co., Ltd. (Head office: Chuo-ku, Tokyo; Representative Director: Kanami Mukumoto) will open a new type of brown rice sweets and bakery shop, 'Genten+', on Thursday, June 11, 2026, at the Tokyu Foodshow on the B1 floor of Futako-Tamagawa Rise Shopping Center, which is directly connected to Futako-Tamagawa Station.

'Genten+' is a diffusion line born from 'Genten', which has been operating at Shibuya Scramble Square. The brand theme is 'Brown Rice x Hokkaido Grass-fed Farm'. Using carefully selected ingredients such as fragrant, nutritious domestic brown rice flour and grass-fed milk from Uno Farm in Teshio Town, Hokkaido, the shop develops brown rice sweets and baked goods that pursue an authentic taste that does not feel like gluten-free.

A new experience of "a little extra goodness in your everyday life."

Based on the concept of "good for people, good for the environment, and delightful," 'Genten+' is a brand that re-examines the origins of food and proposes a new food standard that adds a touch of comfort to modern lifestyles. The shop offers a lineup that balances health and satisfaction, including authentic "brown rice scones" that do not feel like 100% brown rice flour/rice flour, chunk cookies, bread, cafe menus using organic coffee beans, and colorful, catchy drinks using superfoods typical of Genten.

In addition, to coincide with the opening, the shop will start selling 'Genten Original Brown Rice Coffee' as a gift, which is created by a unique manufacturing method that roasts brown rice and coffee beans at the same time. The shop will develop this as a new Japanese-born style of coffee that weaves together the fragrance of brown rice and the deep flavor of coffee itself. Genten+ is sincerely committed to creating products that enrich daily meals and snack times, taking for granted that all products are gluten-free, free of preservatives, synthetic colorings, artificial colorings, chemical seasonings, and white sugar.

A new food experience with eat-in exclusive "Brown Rice Scone Sandwiches"

The signature product of 'Genten+' is the "Brown Rice Scone Sandwich", which can be enjoyed exclusively in the store. Using authentic brown rice scones baked crispy on the outside and moist on the inside, the shop offers a new sensation menu that can be enjoyed as both a meal and a dessert. The most recommended signature product is the "Hokkaido Additive-free Cheese Sauce and Aged Prosciutto Brown Rice Scone Sandwich". It is a proud Genten+ item, where luxurious ingredients are sandwiched in the signature plain scone of Genten, and a generous amount of rich, additive-free cheese sauce using grass-fed milk from Uno Farm in Teshio Town, Hokkaido, is poured over the top.

[Deli Set] Hokkaido Additive-free Cheese Sauce and Aged Prosciutto Brown Rice Scone Sandwich

Features aged prosciutto and soy milk mayonnaise sandwiched in fragrant, freshly baked brown rice scones. It adopts an experiential style where customers pour a generous amount of rich, additive-free cheese sauce themselves. You can enjoy the luxurious taste that only freshly made can provide, along with the live feel of it being completed right in front of you.

[Dessert Set] Fresh Cream x Seasonal Fruit Brown Rice Scone Sandwich

A gorgeous dessert type that combines plenty of rich, additive-free fresh cream with seasonal fruits. Fruits change depending on the season, such as strawberries and mangoes.

[Pickable Standard Set] Plain Scone x Pickable Jam

A classic set where you can simply enjoy the original taste of brown rice scones. You can choose your favorite jam from strawberry, blueberry, and marmalade.

[Options] Additive-free clotted cream and sweet red bean paste are available. Additional cheese sauce is also possible, and "extra cheese" is recommended for cheese lovers.

6 types of brown rice scones are available for takeout

You can enjoy the satisfaction and original taste of ingredients that do not feel like gluten-free, with rich milk and butterコク (richness) spreading. In addition, the shop also offers a wide range of gift lines that give you a sense of being ahead of the curve, making you want to tell someone, "Do you know this?" One of the attractions is that there are many seasonal products, allowing you to enjoy seasonal ingredients.

[Grand Menu]

N°1 Plain: A signature scone of Genten+ that simply tastes the deliciousness of the materials, with the fragrance of brown rice and the scent of rich milk and butter standing out.

N°2 Rich Cheese x Basil: A rich, luxurious scone that feels the blessings of the farm, characterized by a mellow and deep taste with the scent of basil, using additive-free cheese luxuriously.

N°3 Truffle Salt x Pepper: A reward scone that spreads luxurious flavor with the fragrant scent of truffles and the stimulation of black pepper.