Betrade Partners Inc. and MEDIUM Co., Ltd. Begin Initiative to Visualize Sales Bottlenecks and Accelerate Improvement Cycles

May 8, 2026

Betrade Partners Inc.

Betrade Partners Inc. (Headquarters: Chiyoda-ku, Tokyo; Representative Director: Takeshi Sato), which has a track record of sales support and inside sales support for approximately 500 companies, has commenced a strategic partnership with MEDIUM Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Shotaro Seki), which provides the negotiation analysis AI "STRIX" that has analyzed over 3,000 hours of business negotiations.

The partnership aims to visualize sales activities in the BtoB marketing domain and improve their reproducibility.

■ Negotiations are moving, but results are not improving.

Leads are increasing.

Sales negotiation numbers are managed.

Sales meetings are held regularly.

Still, “why isn’t it progressing?” remains unclear.

・The other party's enthusiasm should be high.

・The feeling wasn’t bad.

・I think it will move forward with just one more step.

Such judgments are repeatedly made on the front lines.

However, in reality,

It is often difficult to clearly explain where it is stalled or what the bottleneck is.

This initiative eliminates these “invisible bottlenecks” and transforms sales into a state that can be improved.

■ What distinguishes results is “execution volume” and “the ability to improve.”

In inside sales, results are not determined by simple volume alone.

On the other hand, it is also true that without volume, results cannot be achieved.

The important thing is whether, after securing execution volume, it is in a state where improvements can be made.

In many cases,

Execution is being done. Numbers are being managed.

Nevertheless, because there is no mechanism to lead to improvement, results stagnate.

This partnership creates a state where sales activities do not end with “execution” but can be continuously improved.

The difference in sales is not the volume of execution itself, but how quickly improvements can be linked to execution.

■ Mechanism to rapidly turn the improvement cycle

The core value of this initiative lies in “quality improvement” and “overwhelming acceleration of the improvement cycle.”

This aims to improve both the appointment acquisition rate and the final closing rate in a short period.

■ Connecting inside sales to negotiations as one

This partnership consistently views everything from inside sales to negotiations, proposals, and closing, achieving a state where “where sales are currently stalled” can be understood at a glance.

① Detailed analysis of call content (improving individual resolution)

Utilizing STRIX, the content of each call is visualized in detail.

Factors leading to appointment acquisition. Words that resonated with customers. Specific hurdles when rejected.

These are identified. Furthermore, by processing all data uniformly, the accuracy and consistency of the output are ensured.

② Cross-sectional hypothesis testing (understanding overall trends)

By analyzing multiple call data across the board,

Commonalities in effective language. Customer characteristics that lead to results. Successful talk patterns.

These are extracted based on primary information. Hypotheses are constructed based on facts, not subjectivity, and linked to the next measures.

③ Operational design where effective insights are “automatically delivered”

Important information is shared with the field in real-time.

Moments when effective hypotheses functioned. Appointment information under specific conditions. Insights leading to improvement.

By automatically notifying these, the necessary information reaches the field instead of them having to actively seek it. This significantly improves the speed of on-site decision-making and the initial response to improvements.

■ Roles of both companies

Betrade: Sales execution and on-site improvement

As the front line of inside sales execution, immediate feedback is provided based on daily accumulated primary information, and continuous improvements are implemented.

MEDIUM (STRIX): Visualization and analysis platform

Structurally analyzes negotiation and call data, freeing sales activities from the black box. Supports the identification of bottlenecks and improvement of accuracy.

■ Eliminating black boxes, moving towards “explainable sales”

Through this initiative,

Why appointments were acquired. Why they were rejected. Where deals stalled.

All of these will be transformed into an explainable state.

By resolving the “invisible anxieties” in outsourcing and having clients and BPO proceed with improvements based on the same facts, both trust and results are achieved.

■ Future Developments

Joint implementation with existing customers. Creation of joint case studies. Expansion from inside sales to field sales. Establishment of an integrated model in the BtoB marketing domain.

Sales, to an organization that doesn’t stop.

Both companies will create a new standard for sales.

■ Representative's Comment

Betrade Partners Inc.

Representative Director Takeshi Sato

“There is always a reason when sales stop. However, if it is not visible, it cannot be improved. This initiative aims to transform sales by making these invisible points visible.