【DOD】Sabae-made Sunglasses "Polarized x Photochromic" for 9,900 yen. New "Mierutsurero" allows you to see and target fish in the sea.

Beads Co., Ltd. (Headquarters: Higashiosaka City, Osaka; Representative Director and President: Hibiki Ogami) operates the outdoor brand "DOD." Starting in the autumn of 2024, DOD is expanding its range of outdoor activities by launching a fishing series based on the concept of "casual fishing." As the 7th installment, four new fishing tackle items, including the domestically produced sunglasses "Mierutsurero," designed to make fish in the water more visible, were released on April 30th. 1. Mierutsurero: Domestically produced sunglasses with polarized and photochromic functions. 2. Kossori Rod Set: A full-fledged rod, reel, line, and dedicated bag set with a storage length of 28cm. 3. Kossori Rod (standalone): A rod-only model that can be combined with your favorite reel. 4. Fishing Bottle 2: A revamped model of the pocket-sized all-in-one fishing tackle released in the first installment. 1. Mierutsurero In outdoor activities during seasons with strong sunlight, sunglasses have become a must-have item. Among them, we developed high-cost-performance sunglasses with a polarizing function to suppress reflections on the water surface and make fish shadows easier to see, a photochromic function where lens density changes according to the environment, and a design suitable for daily use, all to help beginners enjoy fishing more. Price: 9,900 yen (tax and shipping included) Details page: https://www.dod.camp/product/sg283/ Polarized lenses contribute to fishing results They suppress glare on the water surface, making underwater conditions and fish movements clearly visible. Photochromic function usable from morning to night Lens darkness automatically changes according to the amount of UV light. Reduces the hassle of taking them on and off. Anti-slip rubber parts on the inside of the temple They are less likely to slip even with vigorous head movements, reducing stress. Design suitable for daily use Available in two fashionable styles, "Boston" and "Crown Panto," and three colors: matte black, clear black, and brown. While equipped with functions equivalent to sports sunglasses, they can be used casually in daily life. Sabae quality domestic production Reliable fit and quality achieved with domestically produced frames manufactured in Sabae City, Fukui Prefecture, a world-renowned eyewear production area. 2. Kossori Rod Set DOD has taken a step beyond its previous ultra-beginner-friendly items like the "Fishing Bottle" and developed a full-fledged set that allows users to enjoy casting and cope with unexpected large catches. Balancing compactness and specifications, it fulfills the desire of beginners who want to target fish species they haven't caught before, as well as fathers who want to fish whenever they have a chance. Reference price: 13,200 yen (tax included) Details page: https://www.dod.camp/product/fg1_234_bk/ Basic set of telescopic rod, spooled reel, and dedicated bag In addition to the included set, you can pack tackle and bait into the dedicated bag, allowing you to carry a complete set of fishing gear even during travel or camping. Amazing compact storage Storage length is approximately 28cm. Can be discreetly carried in a bag. Full-fledged carbon rod for casting lures and tackle far Rod length: 155cm Rod weight: (approx.) 112g Material: Carbon fiber, aluminum alloy, ABS resin, nylon Hardness: UL (Ultra Light) Action: 8:2 (Fast action) Compatible lure weight: 1-6g DOD original design ultra-compact spinning reel Line: Nylon Size: 500 class Gear ratio: 4.4:1 Maximum drag force: 5kg Reel handle: Left/right changeable Dedicated carry bag A vertical carry bag with a shoulder strap is included, allowing you to take it directly to the fishing spot. 3. Kossori Rod For enthusiasts who want to combine it with their favorite reel, the rod is also sold separately. Reference price: 8,800 yen (tax included) Details page: https://www.dod.camp/product/fg1_262_bk/ 4. Fishing Bottle 2 "Fishing Bottle," the first fishing tackle released by DOD, was a pocket-sized, easy-to-start fishing tackle set. About a year and a half after its launch as a new type of fishing tackle that boldly eliminated the rod, it has been revamped to be even more beginner-friendly. Reference price: 5,720 yen (tax included) Details page: https://www.dod.camp/product/fg1_184/ Just add bait. All-in-one set of reel, swivel, hook, and tackle. Whereas the previous model included a "5g jig head," it has been changed to a "float rig." This makes it easier for first-timers to enjoy fishing without missing a bite (fish reaction). Enjoy fishing anytime, anywhere If you keep it in your pocket,