VURA Officially Launches 'Enterprise Redefinition' Business for the AI Era

[Value that is not defined, is not evaluated] VURA Capital Innovation Holdings Inc. (HQ: Minato-ku, Tokyo; CEO: Naoki Kadowaki; hereinafter "VURA") officially launched its "Enterprise Redefinition" business for the AI era in May 2026. VURA is a Japan-originated investment, management, and value creation platform that executes "Enterprise Redefinition" in the age of AI. As knowledge, analysis, and optimization are rapidly democratized by AI, the source of corporate value is beginning to shift beyond existing value classifications to "what and how to redefine as value, and how to connect it to society." Currently, companies worldwide, including in Japan, are facing manifest problems related to corporate value itself, such as disparities in AI adoption, a decline in decision-making speed, business succession, and the limits of existing business models. However, VURA believes that these fundamental problems are not due to a "lack of value" but rather to "undefined value." As corporate competitiveness shifts from "information volume" to "definitional power," VURA goes beyond mere efficiency improvements or fragmented external support. It integrates investment, management participation, and enterprise redefinition to transform all undefined value, regardless of tangible or intangible frameworks, into the "future value" that society demands. -- VURA's Three Core Integrated and Transformative Approaches 1. A Fully Integrated Model where "Investment, Management, and Value Creation" Function as a Trinity In the AI era, fundamental corporate transformation is becoming difficult to achieve with fragmented functions like investment firms, consulting companies, PE funds, and AI support companies alone. VURA's strength lies in its ability to invest, participate in management, and handle everything from redefinition to execution. Its model, which integrates strategy formulation, investment, AI utilization, management execution, and enterprise redefinition in a single streamlined process, is a rare endeavor both in Japan and internationally. It goes beyond simply increasing market capitalization to include "what kind of future to implement in society," "how to expand human value," and "what to leave for the next generation," reconnecting fragmented business, technology, and capital to redesign the very raison d'être of the company. A diagram of the trinity value creation model: Instead of just providing external advice or funding, VURA spins a cycle of "investing," "participating in management," and "redefining" corporate value as an integrated whole. This unique cycle dramatically increases the speed of value creation and achieves non-linear growth for companies. 2. Structural "Reconnection" of Business, Technology, and Capital A diagram of "Before - After" value structure reconnection: [Before] In many conventional companies, business, technology (AI/Tech), and capital are fragmented, failing to realize their full value. [After] By placing "redefinition" at the center, VURA beautifully reconnects and integrates these three elements, creating a new corporate value structure adapted for the AI era. 3. Value Creation Process Tailored to the Target The targets and value provided by the value creation process: VURA targets business owners and managers for their business succession and growth, as well as financial institutions and PE funds for enhancing investment value and management transformation. By "investing (equity participation/succession)," "participating in management (CEO/CXO execution)," and further connecting this to "business redefinition (new ventures/transformation)" in a seamless process, VURA unlocks corporate potential and materializes Non-linear Value Creation. ■ Initiatives in Future Value Domains (Deep Tech & Next-Generation Industries) VURA positions the following four domains as the most important themes for future value creation, integrating expertise in next-generation industries into its management and investment: Longevity: Gene editing, early cancer screening, etc. Planetary Sustainability: Nuclear fusion, sustainable consumption, etc. Quality of Life: Next-gen AI infrastructure, semiconductors, etc. Frontier: Space industry, etc. ■ CEO Profile Naoki Kadowaki, President and CEO Naoki Kadowaki, President and CEO Starting his career as an engineer at Sony, he led company-wide transformations using AI and advanced technologies at IBM for over 20 years. He then founded VURA based on his experience leading practical management transformations as the CEO of a PE-invested company. He is taking on the challenge of socially implementing "Enterprise Redefinition" in the AI era. After graduating from Kyoto University's Faculty of Engineering, he began his career as an engineer at Sony Group. He then joined IBM, where for over 20 years he promoted AI, advanced technology, new business creation, global operations, and company-wide transformation. At IBM, he led strategic think tanks, new business creation, and the transformation of value creation models. Subsequently, as the Representative Director and CEO of a PE-invested holding company and its operating companies, he executed management transformations that integrated strategy, finance, organization, and operations. Based on his cross-disciplinary experience in strategy, AI, technology, management, capital, and execution, he is working on the social implementation of "Enterprise Redefinition" at VURA. Adjunct lecturer at Keio Business School (Digital Technology and Management), member of Keizai Doyukai (Japan Association of Corporate Executives). ■ A Comment from the CEO "The world is changing at an unprecedented speed. In the AI era, the very definition of a company is beginning to change. That is why we redefine corporate value. We invest, we manage, we redefine. And we create the future. VURA is not just about corporate support; it's about re-examining a company's reason for being and creating future value. To make people around the world happy through social, technological, and capital transformation. That is the future VURA aims for." ■ Company Overview Company Name: VURA Capital Innovation Holdings Inc. English Name: VURA Capital Innovation Holdings Inc. Representative: Naoki Kadowaki, President and CEO Established: April 2026 Capital: 10,000,000 JPY Head Office: Shiodome Building, 1-2-20 Kaigan, Minato-ku, Tokyo 105-0022 Business: Investment, Management Participation, Enterprise Redefinition Website: https://www.vuracapital.com/