“NIPPER POP UP SHOP in Shibuya Loft” is now open, featuring merchandise of Victor’s iconic dog character, “Nipper”!
Victor Entertainment is currently holding the “NIPPER POP UP SHOP in Shibuya Loft” at Shibuya Loft, featuring a wide range of new and classic Nipper merchandise. Visitors who purchase over 1,500 yen (tax included) worth of goods during the event will receive an original paper coaster.
📋 Article Processing Timeline
- 📰 Published: March 28, 2026 at 02:55
- 🔍 Collected: March 28, 2026 at 21:59 (19h 4m after Published)
- 🤖 AI Analyzed: April 15, 2026 at 05:10 (415h 10m after Collected)
Victor Entertainment, Inc. (Headquarters: Shibuya-ku, Tokyo; President and Representative Director: Akira Ono) has been holding the “NIPPER POP UP SHOP in Shibuya Loft” at Shibuya Loft since March 20th, featuring a variety of Nipper goods.
The “NIPPER POP UP SHOP in Shibuya Loft” is packed with items that you cannot help but pick up, including new Nipper merchandise, as well as miscellaneous goods and apparel. During the event period, for every 1,500 yen (tax included) spent on Nipper merchandise, customers will receive one “Original Paper Coaster (2 designs in total).”
Please take this opportunity to enjoy the charm of Nipper, who continues to be loved across generations.
[NIPPER POP UP SHOP in Shibuya Loft]
■ Period: March 20, 2026 (Fri, Holiday) – April 26, 2026 (Sun)
■ Location: Shibuya Loft 1F Gift & Sundries Floor
21-1 Udagawacho, Shibuya-ku, Tokyo 150-0042
(5-minute walk from Exit A3 of Shibuya Station on the Ginza, Hanzomon, and Tokyu Den-en-toshi Lines; 10-minute walk from the Hachiko Exit of Shibuya Station on the JR Lines)
Shibuya Loft 1st Floor
*The shop will close at 5:00 PM on the final day.
■ Purchase Bonus ■
During the event period, for every 1,500 yen (tax included) purchased, you will receive one “Original Paper Coaster (2 designs in total).” Both are lovely designs that are highly collectible.
[Nipper Related URLs]
NIPPER OFFICIAL HP: https://nipper-official.jp/
Nipper Official Store: https://victor-store.jp/nipper/
Instagram: https://www.instagram.com/nipperstory/
X: https://x.com/nipperstory
The podcast “Heartwarming Stories with Animals - Another Nipper Story -,” a collaboration between Victor Entertainment and J-WAVE (81.3FM), is now streaming. This program is created together with listeners who love animals. While introducing wonderful episodes involving animals, the show explores various stories about animals.
The program is currently seeking “heartwarming stories with animals.” The image of “Nipper,” the dog listening to a gramophone, which everyone knows as the symbol of Victor, has a story behind it—he is listening to the voice of his late master. There must be many people who hold such heartwarming stories between animals and people in their hearts.
We want to encounter such heartwarming stories... They can be based on your own experiences or they can be fictional. Please share with us the stories you keep in your heart, stories like Nipper’s—your “heartwarming stories with animals.”
Submissions are accepted on the program’s website. We are also looking for videos and images of animals on the official program Instagram. Please send them via DM or post them with the hashtag “#doubutsu813” (#animals813).
(Videos/images sent via DM may be featured on the official program Instagram.)
Those whose stories are featured on the program will receive Nipper merchandise.
Program Name: Heartwarming Stories with Animals - Another Nipper Story -
Broadcast Date: Streaming every Monday
Navigator: Celeina Ann
Streaming URL: https://arrtsidecast.podcast.sonicbowl.cloud/podcast/3d4d1326-bcb1-4b1d-bff7-0f6420e51414/
Program Instagram: https://www.instagram.com/doubutsu813/
“Heartwarming Stories with Animals” submission page: https://survey.sonicbowl.cloud/form/b6edbff5-ce66-4a5e-b571-0624b239b1a3/
Hashtag: #doubutsu813
The original painting of the Victor mark was painted by British artist Francis Barraud in 1889. Francis’s older brother, Mark H. Barraud, had a very clever Fox Terrier he affectionately called “Nipper,” and after Mark passed away, Francis took in and raised Nipper together with Mark’s son. One day, Francis played a recording of his late brother’s voice on a phonograph he happened to have at home. Nipper listened with curiosity in front of the trumpet, as if listening intently to his beloved late master’s voice. Touched by the sight of Nipper, Francis immediately picked up his brush and painted the scene. The phonograph at that time was a cylinder type capable of both recording and playback, but it was later repainted to a disc type. He titled the painting “His Master’s Voice.”
The lovely figure of Nipper listening nostalgically to his late master’s voice moved Emile Berliner, the inventor of the disc gramophone, who registered this masterpiece as a trademark in 1900. Since then, this prestigious mark has been deeply trusted and loved by everyone as a symbol of the highest technology and quality.
[Victor Entertainment, Inc.]
https://www.jvcmusic.co.jp/
FAQ
What exclusive item is given to customers who spend over 1,500 yen at the NIPPER POP UP SHOP in Shibuya Loft?
Customers who spend over 1,500 yen receive an original paper coaster as a gift.
Which brand's iconic dog character is featured in the pop-up event at Shibuya Loft?
Victor's iconic dog character, Nipper, is featured in the pop-up event.
Where is the NIPPER POP UP SHOP by Victor currently being held?
The NIPPER POP UP SHOP is currently being held at Shibuya Loft.
What is the name of the special merchandise event hosted by Victor Entertainment in 2024?
The event is called NIPPER POP UP SHOP in Shibuya Loft.
How much must a customer spend to receive a free coaster at the Nipper pop-up shop?
A customer must spend 1,500 yen or more to receive a free original paper coaster.