Welcome to BOSS SUMMER CLUB

To celebrate the launch of its 2026 Summer Resort Collection, BOSS has partnered with Soho House to host a two-week pop-up event from May 1st to 14th at the 'Miami Pool House', transforming it into the unmissable 'BOSS Summer Club'. During this period, a variety of events including music, wellness, and dining will be offered, after which the event will move to Soho Beach House Miami for continued activities.

The 'Miami Pool House' is located on the border of Wynwood and Edgewater, design districts known for their galleries, museums, and street art. In this creative atmosphere, BOSS's vibrant and lively Summer Resort Collection, which blends exquisite tailoring techniques, will be showcased.

At the 'BOSS Summer Club' in 'Miami Pool House', a premium sun-drenched oasis is provided. Members can experience the BOSS lifestyle within an immersive space that integrates products, styling, and spatial presentation. A brand area featuring a pop-up store with carefully selected items will be set up poolside, along with a dedicated experience space embodying the 'BOSS Summer' worldview. Furthermore, from May 14th to 31st, the 'BOSS Summer Club' can also be enjoyed at 'Soho Beach House Miami', Soho House's oceanfront base in Miami. Special events and experiences will allow guests to delve deeper into the spirit of the BOSS Summer Resort 2026.

Highlights of the cultural program at each venue include a Miami Grand Prix™ kickoff party featuring Ja Rule, screening events during the race weekend, and a finale party by Chloé Caillet. Additionally, members and guests can enjoy a diverse program including a DJ set by Walshy Fire of Major Lazer, a one-night-only special dinner by Argentine chef Deborah De Corral, and wellness workshops by Case Kenny and Brittany Berger.

This partnership aims to create memorable and special experiences, inviting guests into the world of BOSS through relaxation, community, and glamorous moments. In Miami, BOSS re-establishes its position not just as a fashion brand, but as a global lifestyle brand that proposes and shapes the lifestyle and social interactions of BOSS fans.

The celebration for the launch of BOSS's 2026 Resortwear kicked off with an exclusive dinner and after-party held on May 3rd at the 'Miami Pool House'. BOSS brand ambassador Aleksander Aamodt Kilde attended, along with Mikaela Shiffrin, Chase Stokes, Emilia Mernes, Robbie G.K., June Diane Raphael, Matthew Broome, Greta Onieogou, Antoni Porowski, Delilah Belle Hamlin, and Eva Ruíz, all dressed in BOSS looks for the occasion.

The BOSS Summer Resort 2026 selection offers sophisticated coordinated styles, premium swimwear, carefully selected linen items, high-quality summer tailoring separates, and accessories perfect for vacation scenes. It proposes a complete wardrobe suitable for any occasion, whether under the sun or in the city.

Men's wear is presented in a cool and modern color palette of white, lavender blue, sand-stone glow, grey melange, and grisaille. Women's wear, on the other hand, features rich, sun-kissed tones such as mocha, lavender, white, rose, and brown. All looks are designed to naturally adapt to any dress code, enabling confident style from the beach to the city, and from the poolside to the rooftop bar.

BOSS and Soho House will continue their partnership later this year.