DYNATECH Re-certified as a 'Technology Partner' in the LINE Yahoo Partner Program

ValueCommerce Co., Ltd. (Headquarters: Minato-ku, Tokyo; President and CEO: Hitoshi Kagawa), which provides the hotel management system 'DYNA PMS', has been re-certified as a 'Technology Partner' in the Communication category for fiscal year 2026 under the 'LINE Yahoo Partner Program'. This program certifies advertising agencies and service developers in categories such as 'Sales Partner', 'Technology Partner', 'Network Partner', 'Adtech Partner', and 'Industry Solution Partner', focusing on the introduction and support of marketing solutions provided by LINE Yahoo Corporation (Headquarters: Chiyoda-ku, Tokyo; President and CEO: Takeshi Dezawa). ■ About the 'LINE Yahoo Partner Program' The 'LINE Yahoo Partner Program' is a program designed to more actively promote the resolution of marketing and CX challenges using LINE and Yahoo! JAPAN. It certifies advertising agencies and service developers in the categories of 'Sales Partner', 'Technology Partner', 'Network Partner', 'Adtech Partner', and 'Industry Solution Partner' (*1). *1: Certifications are conducted in 'Sales Partner (Certified Partner, Store Promotion Partner, Ads Operation Badge, Ads Policy Badge)', 'Technology Partner (Communication Category, Sales Promotion Category, LINE Mini App Category)', 'Network Partner (Display Ad Network Partner, Search Ad Network Partner)', 'Adtech Partner (Effect Measurement Certified Partner)', and 'Industry Solution Partner (Education Partner)'. ■ About the 'Technology Partner' The 'Technology Partner' certification, which ValueCommerce has received, is for partners who provide technical support in the implementation of marketing solutions centered on 'LINE Official Account', 'LINE Apply', and 'LINE Mini App', as well as API-related services. In the 'Communication Category', where ValueCommerce was certified, partners are evaluated based on criteria such as whether they can share specifications of tools that integrate with LINE Yahoo upon request, whether they have the skills and resources to respond to specification changes by LINE Yahoo, and whether they can maintain the required technical specifications. ■ What ValueCommerce Will Achieve as a 'Technology Partner' ValueCommerce supports the improvement of customer satisfaction and operational efficiency in the marketing and DX domains of the hospitality industry. As part of these efforts, the company promotes the optimization of customer communication using LINE Official Accounts and the utilization of data through a series of customer experiences, including booking, stay, and return visits, thereby contributing to maximizing the profitability of accommodation facilities. With this re-certification, ValueCommerce will continue to contribute to the promotion of DX and market growth in the hospitality industry by leveraging the API-related services provided by LINE Yahoo Corporation. https://www.dyn.co.jp/function/crm/ Hotel Management System 'DYNA PMS' This is a hotel management system (PMS) that has been provided to accommodation facilities for over 30 years and is used by approximately 450 facilities nationwide. It offers rich integration with external systems that enable efficiency and labor savings, including reservation, stay, detailed customer data management, revenue management, revenue management systems, and self-check-in kiosks. It also includes a POS system and a wedding/banquet system, making it usable not only for hotel-specific hotels but also for city hotels, resorts, and ryokan (Japanese inns). It provides 24/365 maintenance and customer service to strongly support the operations of facilities. https://www.dyn.co.jp/service/pms/ Accommodation Booking System 'DYNA IBE' This is the company's latest model of the accommodation booking system, boasting a cumulative installation record of 8,300 facilities (*2). In addition to 'Metasearch Integration', which automatically lists your website's plans on Google Hotel Ads and Yahoo! Search, it combines the know-how of ValueCommerce, which boasts one of Japan's leading affiliate networks, to contribute to strengthening direct bookings for accommodation facilities. Furthermore, with simple operability that allows reservations in as few as two steps and a variety of features that encourage bookings, it helps improve the booking completion rate on your own website. The use of member points and coupons is also expected to help acquire repeat customers. https://www.dyn.co.jp/service/ibe/ *2: Cumulative number of booking system installations as of August 2025. ValueCommerce provides total solutions that support 'customer acquisition' and 'sales promotion' for e-commerce sites, helping commerce operators maximize their profits. In April 2025, it absorbed and merged with Dynatech Co., Ltd., which provides solutions for accommodation facilities, and rebranded its travel tech business as 'DYNATECH'. By combining ValueCommerce's marketing expertise with technological development capabilities such as AI and Web3, the company aims to accelerate innovation and become the No. 1 travel tech company. ValueCommerce will continue to face the challenges of the hospitality industry and remain a partner that helps achieve improved customer acquisition and profit maximization together. https://www.valuecommerce.co.jp/