ValueCommerce Realizes 'Real Matching' Between Influencers and Brands

ValueCommerce Inc. (Headquarters: Minato-ku, Tokyo; President and CEO: Hitoshi Kagawa), which operates the influencer matching platform 'Castbook,' held the 'Castbook Cosme Event ~The Spring Edit~' on Thursday, April 9, 2026, with the aim of creating real points of contact between influencers and brands. Approximately 40 influencers and 6 brands participated in this event. It provided an opportunity for influencers and brands to engage in direct dialogue and deepen mutual understanding, serving as a venue for 'real matching' that cannot be achieved through online matching alone. [Background] While the utilization of influencer marketing is expanding, companies face challenges such as 'difficulty finding suitable influencers for their brand' and 'difficulty identifying trustworthy partners.' On the other hand, influencers also have limited opportunities to meet brands that align with their values and communication style, making optimal matching difficult. Furthermore, in conventional online-centric platforms, the company's aspirations and brand background may not be fully conveyed through product detail pages and text information alone, often leading to discrepancies in the resolution of communicated content. Against this backdrop, Castbook planned this initiative to deepen mutual understanding between influencers and brands by creating real points of contact in addition to the usual online matching. [Event Overview and Features] At this event, highly engaged micro-influencers and mid-tier influencers with broader reach registered with Castbook were invited, and a flow was designed to allow them to engage in direct dialogue at booths set up for each brand. Influencers were able to gain a deep understanding of not only product features and usability but also information that is difficult to convey online, such as development background and brand philosophy. This is expected to lead to communication that is 'personalized' rather than just a simple introduction. For brands, by experiencing the personalities and values of influencers that cannot be measured by numerical data alone, it became possible to build partnerships with higher affinity. At the venue, photo booths were set up, and active exchanges among influencers also took place, fostering interactive communication unique to real-world events. [Future Outlook] While ValueCommerce promotes influencer marketing support primarily online, it also recognizes the importance of the value brought by real communication. Going forward, the company will continue to create opportunities to deepen mutual understanding between influencers and brands, leveraging the unique characteristics of both online and offline channels. [Venue様子 (Scenes from the Venue)] About Castbook Castbook is a matching service that connects high-class influencers with companies. By setting certain screening criteria during registration, it has built a network centered on high-quality micro-influencers. Through its unique system and service design, it widely supports companies from influencer casting to PR post implementation, according to their budget and objectives. https://castbook.jp/ About ValueCommerce Inc. ValueCommerce supports customer acquisition and sales promotion, as well as digital transformation (DX), in the commerce and travel business domains, utilizing technology and data. It provides diverse marketing solutions to support the business growth of advertisers and partner companies. Furthermore, through booking engines for accommodation and travel businesses, it contributes to the DX promotion in the travel industry, including reservation management and strengthening direct sales. We are committed to realizing a sustainable future where companies, consumers, and society co-create value, based on advanced technology and rich data. https://www.valuecommerce.co.jp/ Please inquire via the form below. About ValueCommerce | ValueCommerce Inc. Keywords: