BAKURI and Dr. AISEO jointly release practical guide for advertisers and agencies, predicting Japan's rollout of OpenAI's new 'ChatGPT Ads' advertising platform

BAKURI Inc. (Headquarters: Shibuya-ku, Tokyo; CEO: Daishi Arakawa), a specialist in AIO/LLMO consulting, and Dr.AISEO Inc. (CEO: Shuzo Kotani), provider of the AI Search Engine Optimization platform "Dr. AISEO", jointly announce the release of a practical guide for advertisers and agencies. Based on overseas public information, the guide forecasts the Japanese rollout of OpenAI's newly launched conversational advertising platform, "ChatGPT Ads".

The guide can be accessed via the link below.

ChatGPT Ads Guide

Conversational advertising launched in the U.S. in 2026, with signs of expansion into Japan

Conversational ads on generative AI platforms are emerging as a new advertising channel following search engines and social media.

According to overseas reports, ChatGPT Ads began a test rollout in the U.S. in early 2026, with major brands quickly joining. Expansion into multiple countries, including Japan, has also been reported, and advertising agencies in Japan have started announcing their preparedness.

While the official launch date in Japan remains unconfirmed, the beta version of the ad management dashboard became accessible on June 29, 2026.

※As of June 29, 2026, campaign objectives are limited to "Reach" or "Clicks," with a minimum daily budget of 2,500 yen and a minimum CPC of 450 yen.

Recognizing the current window of early adoption—characterized by limited competition and low ad unit costs—both companies believe now is the time for advertisers to begin understanding the system and preparing measurement frameworks. To support this, they have jointly released this guide, restructured from overseas insights for the Japanese market.

Key contents of the guide

Designed for beginners to intermediate-level advertisers, the guide systematically explains the following:

・How ChatGPT Ads work and the critical difference in design philosophy regarding "answer neutrality"

・How to pass ad manager review and interpret the dashboard

・Correct setup for conversion tracking, considered the biggest pitfall

・Step-by-step campaign creation aligned with naming conventions and budget planning

・How to create effective "context hints" to improve conversational matching

・Five common early mistakes and how to avoid them

・Forecast of Japan's market rollout and industry-specific product categories likely to perform well

All monetary values include yen equivalents (based on an approximate exchange rate of 1 USD ≈ 150 JPY). Examples of targets, naming conventions, and search keywords have been adapted for Japanese businesses.

Joint objective: Integrating advertising and AISEO

Users who engage with a ChatGPT ad may later re-ask the AI the same question and make a purchase decision based on the AI's response.

If a company is not cited or recommended in that AI-generated answer, the consideration generated by paid advertising could be lost to competitors.

Therefore, ChatGPT Ads (paid) and AISEO (organic strategies to secure AI citations) should be designed as an integrated strategy.

Yet, in most companies, these two aspects are discussed and managed separately.

BAKURI and Dr.AISEO have partnered to bridge this gap.

BAKURI contributes insights from its internal R&D team’s analysis of overseas research and its expertise in AIO/LLMO consulting. Dr.AISEO provides its platform "Dr. AISEO," which scores and visualizes a company’s visibility across major AI search engines such as ChatGPT, Gemini, and Perplexity.

Using this guide as a common starting point, both companies will support clients in designing and measuring a unified strategy: ensuring users acquired through ads are not lost in subsequent AI-generated responses.

Please note: Market size, revenue, and number of participating companies cited in this guide are estimates and reference values based on overseas public information and may differ from actual launch conditions.

Always verify the latest information from OpenAI (ads.openai.com) before launching campaigns.

Recommended for and use cases

This guide primarily targets advertisers and agencies preparing ahead of ChatGPT Ads’ launch in Japan. Specific use cases include:

・Marketing professionals at corporations seeking to quickly grasp details about this new ad channel and prepare internal discussion materials

・Advertising agencies needing a solid foundation to explain and propose ChatGPT Ads to clients

・Professionals aiming to strategically integrate paid advertising with AI search optimization (AISEO)

・Companies wanting to understand the system and measurement principles before launch, enabling small-scale testing immediately upon availability

Precisely because the launch date is still uncertain, focusing not on memorizing operational steps but on understanding the rationale—"why it is designed this way"—will enable faster and more effective adoption once the service launches.

Use this guide as preparatory material.

Company profiles

Company name: BAKURI Inc. Representative: CEO Daishi Arakawa Headquarters: Shibuya-ku, Tokyo Business: In-house digital transformation support, AIO/LLMO consulting, web team support, web consulting URL: https://www.bakuri.co.jp/

Company name: Dr.AISEO Inc. Representative: CEO Shuzo Kotani Founded: April 2026 Business: Web service development and consulting (providing the AI Search Optimization platform "Dr. AISEO") URL: https://www.dr-aiseo.co.jp/

<Sources and disclaimers> This guide restructures overseas public information and articles from tryfocal.com for Japanese advertisers.

Yen conversions are approximate, calculated at 1 USD ≈ 150 JPY.

The launch timing, regions, pricing, and features of ChatGPT Ads in Japan are subject to change.