New Standard for Urban Strollers: Bugaboo Dragonfly Plus Launch

Designed for the comfortable urban life of families from newborn to toddlerhood, the Bugaboo Dragonfly Plus is the city stroller where comfort meets compactness. Bugaboo is launching the next generation of its comfortable city stroller, the Bugaboo Dragonfly Plus. This model has been meticulously refined to meet the realities of modern urban parenting. Building on its award-winning predecessor, the Bugaboo Dragonfly Plus offers full-size comfort in a compact design suitable from birth to toddlerhood. Its intuitive design is optimized for daily city travel. Urban life is full of changes, and so is parenting. Routines evolve, daily paces vary, and life is constantly shifting. In such situations, a stroller needs to be more than just compactly foldable. It must support newborns, adapt to a child's growth, and navigate city streets smoothly without compromise. The Bugaboo Dragonfly Plus is designed for these urban realities. From the first outing, in comfort. The Bugaboo Dragonfly Plus is designed to keep your child comfortable from their very first trip through every stage of growth. The spacious carrycot is well-ventilated, and the ergonomically designed seat can be adjusted from an upright position to a lay-flat position, and is reversible. The upgraded sun canopy provides full coverage in any recline position, enhancing comfort for both child and family with premium materials and finishes. Compact design for urban living. What sets the Bugaboo Dragonfly Plus apart from other city strollers is its comfort. It achieves full-size class comfort in a size tailored for city life. With its patented one-hand compact folding structure, it can be folded into a self-standing position in seconds, even with the seat or bassinet attached. Designed for limited storage spaces, busy days, and active lifestyles, it fits easily into hallways, car trunks, or corners of cafes, ensuring it doesn't disrupt your daily rhythm. Intuitive operation is essential for various stroller scenarios. From handlebar adjustment to seat reclining, daily operations can be performed with one hand, reducing stress in situations where parents cannot easily free both hands. Supporting urban mobility. The Bugaboo Dragonfly Plus combines responsive steering, full suspension, and high-performance urban wheels to deliver an evolved 'City+' driving experience. A new swivel wheel lock system has been added, allowing the front wheels to be locked for improved maneuverability in public transport or narrow spaces. The flexible storage system, including an XL under-seat basket (up to 10kg), an adjustable rear bag, and a newly added seat-back pocket, keeps everything you need within reach. Built for longevity. As part of Bugaboo's 'more responsible design' initiative, the Dragonfly Plus is manufactured using bio-based materials and recycled aluminum, further reducing its environmental impact compared to the previous model. Designed for long-term use and tested beyond industry standards, it is proven to withstand over 4,000km of use. Its durable modular structure allows for repairs and refurbishment, embodying Bugaboo's belief that long-lasting products are inherently sustainable. Helping you live at your own pace. The concept of the Bugaboo Dragonfly Plus is 'Your city, your pace,' reflecting the diverse mobility styles of modern families in urban environments. Bugaboo continues to design products that adapt flexibly to individual life rhythms, spaces, and paces rather than forcing parenting into a single mold. The Bugaboo Dragonfly Plus further strengthens Bugaboo's presence in the urban stroller category. It provides maximum comfort from birth while being compact, easy to use, and uncompromisingly designed for city life. Design recognition. The Dragonfly series allows for color customization by combining seat bases and sun canopies. The Bugaboo Dragonfly Plus received the 'Red Dot' honor at the 'Red Dot Award: Product Design 2026,' one of the world's most prestigious product design competitions. Since its inception in 1955, the Red Dot Award has recognized products that stand out for their high design quality based on criteria such as functionality, usability, and aesthetic quality. Product Highlights: Full-size carrycot (sold separately) with breathable mesh panel for newborns; Ergonomic reclining seat from upright to lay-flat; City+ driving experience (suspension, wheel lock); Innovative one-hand compact folding for both seat and carrycot; Self-standing fold for limited storage; Flexible storage system (XL basket, rear bag, seat-back pocket); Bio-based materials and recycled aluminum; Proven durability tested beyond industry standards. The Bugaboo Dragonfly Plus will be available on Bugaboo.com and at retailers starting June 2, 2026. Product Specs: Suggested retail price (incl. tax): Seat base + sun canopy 138,600 JPY, Carrycot (sold separately) 42,900 JPY. Weight: 9.9kg. Load capacity: Seat 22kg, Under-seat basket 10kg. About Bugaboo: Bugaboo believes parenting has the power to shape the future. Born in the Netherlands, the brand revolutionized the stroller market over 25 years ago. With a 'Push to Zero' commitment, Bugaboo aims for net-zero by 2035 and received B Corp certification in 2023.