Hers Health Technologies Hosts 'Beauty's Foundation was Bone' Seminar in Collaboration with Asahi Kasei Homes

Hers HeAlth Technologies (Headquarters: Chiyoda-ku, Tokyo; hereinafter 'Hers'), a startup originating from Asahi Kasei Pharma, co-hosted a beauty seminar titled "Beauty's Foundation was 'Bone' - Beauty Seminar for Adults" at Grand Front Osaka on March 21, 2026, in collaboration with the Osaka North Branch of Asahi Kasei Homes Co., Ltd. (hereinafter 'Asahi Kasei Homes'). Background and Purpose Hers aims for the social implementation of a new concept, "Re;Bone Beauty," focusing on how age-related changes in bone density and structure affect facial appearance, posture, and overall impression. This seminar was held to help participants understand the relationship between bones and beauty and to feel the changes through hands-on experience. Seminar Overview The event was conducted as a seminar for Hebel House owners, consisting of lectures and a hands-on program. Part 1: The Relationship Between Beauty and Bones (approx. 30 min) Satoshi Daikoku, CEO of Hers, explained the role of bones, age-related changes, and how bones influence beauty. Part 2: Small Face Yoga & Bone Beauty Exercises (approx. 60 min) Through a practical program led by small face yoga instructor mio, participants experienced approaches to facial muscles and bone structure. The session introduced ways to bring out "natural beauty" without relying on aesthetics or cosmetic medicine. Participant Feedback - "I have always been concerned about beauty and health, but hearing about bone metabolism made me want to be more conscious of it. The yoga was fun, and I want to continue it." - "I knew bones were important, but understanding the mechanisms deepened my interest. The face yoga really made my whole face feel warm." *These are personal impressions of the participants. Participants: 32 men and women in their 10s to 70s. High levels of satisfaction and interest in bones were reported. Comment from the Co-hosting Company Satoshi Daikoku, CEO, Hers HeAlth Technologies Inc. "In this seminar, based on scientific evidence regarding facial bone density loss and skeletal changes that have become clear in recent years, I shared professional insights on how bones affect 'changes in appearance.' The fact that the skeleton itself changes with age is not yet well known in Japan. We aim to correctly bridge this scientific knowledge to the beauty field and spread a new approach of 'supporting beauty through bone health' to society. Through the hands-on program, participants felt the presence of bones, which they rarely pay attention to, and experienced changes that can be achieved in daily life. Hers aims for a future where all women can realize their own 'natural beauty' regardless of age, by combining scientific knowledge of bones with accessible self-care." Takashi Kishino, Sales Manager, Osaka North Branch, Asahi Kasei Homes Co., Ltd. "We held a new type of seminar for Hebel House owners, 'Beauty's Foundation was Bone,' in collaboration with Hers. While we previously hosted many home-related seminars, this new approach aimed at enriching our owners' lives was very well received. We will continue to support our owners in making their lives more prosperous." Instructor Introduction Facial Yoga Instructor mio (Mio Itazu) - Small face method balancing skeletal structure, expressions, and habits. - Beauty from within: Facial pressure points x Facial yoga. - Proponent of care that makes you "love your future self." Instagram: mio_itazu https://www.instagram.com/mio_itazu Future Developments Hers will continue to expand nationwide seminars themed "Bones and Beauty." Furthermore, through collaboration with housing and lifestyle companies, we aim to create a new health habit of "caring for bones in daily life." Company Profile Hers HeAlth Technologies Inc. Business: Development of DXA scan guidance, online individual consultations based on test results, lifestyle improvement support including exercise and nutrition, and related product development. Official Website: https://hers-ht.com/ Contact: Hers HeAlth Technologies PR window https://hers-ht.com/contact/