Highly Anticipated 2nd 'Hangry Joe’s Tokyo' Store Opens in Ikebukuro on May 26!

Hangry Joe's Hot Chicken Japan Co., Ltd. (Headquarters: Minato-ku, Tokyo; Representative: Haruka Tang), which operates 'Hangry Joe’s Tokyo'—a diner that evolved Nashville-style hot chicken into a unique Tokyo specification—will open its long-awaited second store on May 26, 2026, in Ikebukuro, an international city where people from all over the world intersect. Along with this opening, the brand logo and colors have been completely renewed. As an 'ALL DAY DINER' where anyone can gather around the same table transcending nationality, religion, and culture, it will broadcast a new food culture from Ikebukuro to the world.

■ The Vision of Hangry Joe’s Tokyo
What 'Hangry Joe’s Tokyo' aims for is not merely a place to fill one's stomach. Through our chicken burgers, we want to create a space 'where people from all over the world can gather around the same table, enjoy food, and laugh together.'

Our first store in Akihabara attracts not only Japanese customers but also people of diverse nationalities and cultures from the West, Asia, and the Middle East. By carefully dismantling the barriers of country, religion, and food culture—such as accommodating Halal certification and hiring multilingual staff—a free and warm atmosphere flows there, allowing everyone to share in the 'deliciousness.'

The powerful fun of authentic America combined with a comfortable space localized for Japan. Our diner, which multiplies these two elements, is now evolving into a 'hub for cultural exchange through food' connecting people from all over the world visiting Tokyo.

Under the slogan 'A place where the world connects through food,' we are chasing a grand dream of 100 domestic stores and 1,000 stores across Asia by 2040, expanding this happy space where everyone can sit at the same table from Tokyo to the rest of the world.

■ Background of Opening in the Ikebukuro Area
For the stage of our second store, we chose 'Ikebukuro,' one of Japan's leading terminal stations where multinational cultures coexist.

Ikebukuro is an area where JR, private railways, and subways converge, bustling with tourists, international students, business people, and many foreign residents. Therefore, we considered the Ikebukuro area to be the perfect place to embody Hangry Joe’s Tokyo’s concept: 'A place where the world connects through food.' Mosques and prayer rooms dot the surrounding area, indicating a high need for religious and cultural consideration. We hope that the 'Halal readiness' and 'borderless hospitality' we cultivated at our first store can become a part of the infrastructure of this city.

■ About the New Logo of 'Hangry Joe’s Tokyo'
Hangry Joe’s Tokyo redefined its brand identity, positioning the opening of the Ikebukuro store as the starting point for global expansion.

Renewal of the Brand Logo
As a global brand originating from Tokyo, the design has been updated to be more modern and approachable. As an icon of the city, we aim to be loved across generations and nationalities.

■ The Design Philosophy of the Ikebukuro Store
The Ikebukuro store was designed to be a new food hub where anyone can comfortably spend time, multiplying the energetic atmosphere of an authentic American diner with Japanese delicate sensibilities.

Redefining Brand Colors
We adopted 'Orange,' which stimulates energy and appetite, as the main color, and 'Ivory,' which produces a sense of cleanliness and quality, as the base color. This combination enhances visibility while providing a high-quality experience.

About the Exterior
What catches the eye in the cityscape is the highly visible exterior clad in our new brand colors. The orange-based facade projects a presence that can be recognized at a glance from afar, injecting new vitality into the streets of Ikebukuro. In addition, by adopting an open design with wide glass surfaces, the bustling atmosphere inside naturally spills out onto the street, creating a friendly vibe that makes passersby want to drop in.

About the Interior
By harmonizing the vitality of orange with the calm tone brought by ivory, we have updated it to a modern diner that is easy for first-timers to enter and enjoy their meal to their heart's content. From the logo and interior to the tableware provided, everything is designed with a consistent worldview, scattering photogenic features that make you want to 'share with someone' throughout the store. From the impact of the burgers served to the meticulously selected interior, please experience the brand journey where every moment becomes a precious memory at the Ikebukuro store.

■ Opening Campaign
・Campaign Overview:
To commemorate the opening of our second store, we are offering target products at a 20% discount during the campaign period.