Hanamaruki and Aeon Agri Create Launch 5th 'Liquid Shio Koji x Ugly Vegetable' Project Featuring New Onions
Hanamaruki and Aeon Agri Create launched the 5th phase of their food loss reduction project on May 21, 2026, featuring a 'Liquid Shio Koji and Ugly New Onion' set.
📋 Article Processing Timeline
- 📰 Published: May 20, 2026 at 19:00
- 🔍 Collected: May 20, 2026 at 10:31
- 🤖 AI Analyzed: May 21, 2026 at 12:29 (25h 58m after Collected)
Miso and fermented product manufacturer Hanamaruki Co., Ltd. launched the 5th phase of its 'Liquid Shio Koji x Ugly Vegetable' project in collaboration with Aeon Agri Create Co., Ltd. on May 21, 2026. This initiative features a set of 'Liquid Shio Koji and Ugly New Onions.' Hanamaruki is pursuing this project as part of its ongoing commitment to SDGs and food loss reduction.
Since its inception in 2022, the project has previously featured green tomatoes, eggplants, cucumbers, and carrots. The new onions featured this time are often discarded due to minor harvest damage or size irregularities. The set, which includes the liquid seasoning and approximately 3kg of onions, is available for 1,512 yen (tax included) on the 'Aeon Farm Shop' e-commerce site.
To mark the launch, Hanamaruki is also conducting a giveaway campaign on its official X account from May 21 to May 28, 2025. Hanamaruki aims to promote sustainable food practices by demonstrating how Liquid Shio Koji can bring out the natural flavors of these vegetables, encouraging consumers to value food resources.
Since its inception in 2022, the project has previously featured green tomatoes, eggplants, cucumbers, and carrots. The new onions featured this time are often discarded due to minor harvest damage or size irregularities. The set, which includes the liquid seasoning and approximately 3kg of onions, is available for 1,512 yen (tax included) on the 'Aeon Farm Shop' e-commerce site.
To mark the launch, Hanamaruki is also conducting a giveaway campaign on its official X account from May 21 to May 28, 2025. Hanamaruki aims to promote sustainable food practices by demonstrating how Liquid Shio Koji can bring out the natural flavors of these vegetables, encouraging consumers to value food resources.
FAQ
Why sell ugly vegetables?
To reduce food loss by utilizing vegetables that would otherwise be discarded due to harvest damage or size specifications, combined with Liquid Shio Koji.
Where can I buy them?
They are available for purchase on Aeon Agri Create's e-commerce site, 'Aeon Farm Shop'.
What are the benefits of using Liquid Shio Koji?
It enhances the natural umami of ingredients, allows for a variety of dishes including those featuring the sweetness of new onions, and provides salt-reduction benefits.