End the "Guts-and-Glory" Approach to Heatstroke Prevention on Construction Sites. Hata Consultant, with 220,000 Training Achievements, Launches "Oyakata no Hitofuki," a Cooling Mist with Video Training, on June 1st.
Hata Consultant Co., Ltd. will launch "Oyakata no Hitofuki," a cooling mist with on-site educational videos, on June 1, 2026. As record-breaking heat becomes the norm, this product simultaneously provides cooling and education, addressing heatstroke prevention as a management issue and proposing new break habits.
📋 Article Processing Timeline
- 📰 Published: May 11, 2026 at 19:10
- 🔍 Collected: May 11, 2026 at 10:31
- 🤖 AI Analyzed: May 12, 2026 at 07:16 (20h 44m after Collected)
Image: A scene where a QR code for a heatstroke prevention video on a product label is being read with a smartphone.
Hata Consultant Co., Ltd. (Headquarters: Nagoya City, Aichi Prefecture; Representative Director: Tatsuo Hata), which has a track record of training 220,000 engineers in the construction industry, will launch "Oyakata no Hitofuki," a cooling mist with on-site educational videos, on June 1, 2026. Since 2023, as record-breaking heat has become "normalized," heatstroke prevention is no longer a welfare benefit but a "management issue" directly linked to meeting deadlines and preventing employee turnover. This product allows viewing a 5-minute specialized educational video via a QR code on the mist's label, achieving simultaneous "cooling x education" by delivering correct knowledge at the moment when on-site workers most desire "coolness." With rising temperatures and increasingly harsh working environments year by year, the construction industry is at a crossroads: how to train young workers in a limited time and protect lives from extreme heat. This product updates industry safety management by proposing a "new break habit" that is not forced, by transforming the "coolness" most desired on site into an entry point for education.
▼Official Website for "Oyakata no Hitofuki," a Cooling Mist with On-site Educational Videos: https://oyakata-hitofuki.com/
■ Background: Accelerating Damage from Extreme Heat. "Abnormal" is now "Normal."
Following record-breaking high temperatures in 2023 and 2024, Japan's summers are getting hotter year by year. In 2025, the number of heatstroke casualties in the workplace reached 1,681, the highest since statistics began in 2005. This figure indicates that sites have entered a stage where lives can no longer be protected by "individual attention" or "conventional measures" alone. In the construction industry, where labor shortages are severe, heatstroke-related turnover and work interruptions are fatal losses (management risks) for companies. In response to the Ministry of Health, Labour and Welfare's strengthened measures, companies are now required to update to effective safety education that takes root on site, rather than simply "distributing prevention goods and being done with it."
Extreme heat is coming again this year...
■ Why did a "Training Company" Develop a "Cooling Mist"?
"Thick manuals are not read on site. Education in a busy environment is a burden for both teachers and learners." This challenge, faced over 25 years of listening to the voices of 220,000 engineers, was the starting point for this product's development. At construction sites, even if heatstroke prevention items are distributed, issues remain such as "they are not used" or "knowledge does not stick." Therefore, our company designed a mechanism where education naturally occurs, using the "coolness" that workers instinctively seek as an entry point. This promotes spontaneous learning even among those who were not reached by traditional manual distribution, through the experience of "coolness." Unlike general B2C cooling mists, this product is an "educational tool integrated product designed for distribution and operation on site."
■ Product Features: Professional-grade Mist Designed for "On-site Use"
【Cooling x Education: Safety Measures Completed On-the-Spot】
Triggered by mist use, a "5-minute educational video" can be viewed via a QR code on the label.
This transforms break time into "time for acquiring knowledge," leading to improved judgment on site.
【Designed for On-site Operation】
This product was developed for use at construction sites and distribution by companies.
It is designed to be directly implemented in safety meetings and heatstroke prevention initiatives.
【Formulation Easy to Use in Harsh Environments】
Contains 93.7% naturally derived ingredients, considering repeated use on site.
Achieves cooling, odor care, and skin care in one product.
■ Use Cases (for Companies)
This product is sold to companies, primarily in the construction industry.
・Distributed at safety meetings
・Introduced as heatstroke prevention equipment
・Utilized as an educational tool on site
It is a B2B product intended to be used in conjunction with on-site education, not just as a cooling item.
Heatstroke prevention video
■ Product Overview
Product Name: Oyakata no Hitofuki (Trade Name: Cooling Mist V)
Category: Body Lotion (Cosmetics)
Volume: 100ml
Release Date: June 1, 2026 (Released to coincide with the National Safety Week preparation period)
Price: 1,200 yen (excluding tax) / 1,320 yen (including tax)
Sales Unit: Orders possible from 1 bottle
Distributor: Hata Consultant Co., Ltd.
Manufacturer and Seller: Satis Pharmaceutical Co., Ltd.
Product URL: https://oyakata-hitofuki.com/
Oyakata no Hitofuki
■ About Hata Consultant Co., Ltd.
Our company is a consulting firm specializing in management support for construction sites, with a track record of training 220,000 construction engineers and providing 6,000 on-site guidance sessions. We provide specialized support for solving problems at construction sites, such as improving efficiency, safety management, cost reduction, and quality improvement. Our experienced consultants, who are well-versed in on-site operations, provide comprehensive support.
Hata Consultant Co., Ltd. (Headquarters: Nagoya City, Aichi Prefecture; Representative Director: Tatsuo Hata), which has a track record of training 220,000 engineers in the construction industry, will launch "Oyakata no Hitofuki," a cooling mist with on-site educational videos, on June 1, 2026. Since 2023, as record-breaking heat has become "normalized," heatstroke prevention is no longer a welfare benefit but a "management issue" directly linked to meeting deadlines and preventing employee turnover. This product allows viewing a 5-minute specialized educational video via a QR code on the mist's label, achieving simultaneous "cooling x education" by delivering correct knowledge at the moment when on-site workers most desire "coolness." With rising temperatures and increasingly harsh working environments year by year, the construction industry is at a crossroads: how to train young workers in a limited time and protect lives from extreme heat. This product updates industry safety management by proposing a "new break habit" that is not forced, by transforming the "coolness" most desired on site into an entry point for education.
▼Official Website for "Oyakata no Hitofuki," a Cooling Mist with On-site Educational Videos: https://oyakata-hitofuki.com/
■ Background: Accelerating Damage from Extreme Heat. "Abnormal" is now "Normal."
Following record-breaking high temperatures in 2023 and 2024, Japan's summers are getting hotter year by year. In 2025, the number of heatstroke casualties in the workplace reached 1,681, the highest since statistics began in 2005. This figure indicates that sites have entered a stage where lives can no longer be protected by "individual attention" or "conventional measures" alone. In the construction industry, where labor shortages are severe, heatstroke-related turnover and work interruptions are fatal losses (management risks) for companies. In response to the Ministry of Health, Labour and Welfare's strengthened measures, companies are now required to update to effective safety education that takes root on site, rather than simply "distributing prevention goods and being done with it."
Extreme heat is coming again this year...
■ Why did a "Training Company" Develop a "Cooling Mist"?
"Thick manuals are not read on site. Education in a busy environment is a burden for both teachers and learners." This challenge, faced over 25 years of listening to the voices of 220,000 engineers, was the starting point for this product's development. At construction sites, even if heatstroke prevention items are distributed, issues remain such as "they are not used" or "knowledge does not stick." Therefore, our company designed a mechanism where education naturally occurs, using the "coolness" that workers instinctively seek as an entry point. This promotes spontaneous learning even among those who were not reached by traditional manual distribution, through the experience of "coolness." Unlike general B2C cooling mists, this product is an "educational tool integrated product designed for distribution and operation on site."
■ Product Features: Professional-grade Mist Designed for "On-site Use"
【Cooling x Education: Safety Measures Completed On-the-Spot】
Triggered by mist use, a "5-minute educational video" can be viewed via a QR code on the label.
This transforms break time into "time for acquiring knowledge," leading to improved judgment on site.
【Designed for On-site Operation】
This product was developed for use at construction sites and distribution by companies.
It is designed to be directly implemented in safety meetings and heatstroke prevention initiatives.
【Formulation Easy to Use in Harsh Environments】
Contains 93.7% naturally derived ingredients, considering repeated use on site.
Achieves cooling, odor care, and skin care in one product.
■ Use Cases (for Companies)
This product is sold to companies, primarily in the construction industry.
・Distributed at safety meetings
・Introduced as heatstroke prevention equipment
・Utilized as an educational tool on site
It is a B2B product intended to be used in conjunction with on-site education, not just as a cooling item.
Heatstroke prevention video
■ Product Overview
Product Name: Oyakata no Hitofuki (Trade Name: Cooling Mist V)
Category: Body Lotion (Cosmetics)
Volume: 100ml
Release Date: June 1, 2026 (Released to coincide with the National Safety Week preparation period)
Price: 1,200 yen (excluding tax) / 1,320 yen (including tax)
Sales Unit: Orders possible from 1 bottle
Distributor: Hata Consultant Co., Ltd.
Manufacturer and Seller: Satis Pharmaceutical Co., Ltd.
Product URL: https://oyakata-hitofuki.com/
Oyakata no Hitofuki
■ About Hata Consultant Co., Ltd.
Our company is a consulting firm specializing in management support for construction sites, with a track record of training 220,000 construction engineers and providing 6,000 on-site guidance sessions. We provide specialized support for solving problems at construction sites, such as improving efficiency, safety management, cost reduction, and quality improvement. Our experienced consultants, who are well-versed in on-site operations, provide comprehensive support.