First Cabin Matsue Grand Opening on May 13th After 2.4x Occupancy Rate Increase Since Pre-Opening and Unprecedented Full Bookings

Wi-Fi and power outlets available, a fulfilling workspace.

First Cabin Matsue, operated by Housing Staff Co., Ltd. (Headquarters: Matsue City, Shimane Prefecture, Representative Director: Yoshimi Hiragino), will grand open on Wednesday, May 13, 2026.

Since its pre-opening in January, customer feedback has been immediately reflected, leading to a complete renewal of bedding and amenities. As a result, the occupancy rate sharply increased by approximately 2.4 times from February 2026 (24.8%) to March (61.0%). With male cabins being fully booked for about half the month, it has received an unprecedented response. Supported by busy business professionals as "a base where one can surely refresh," the "new First Cabin," evolved into its "complete form" through the pursuit of customer satisfaction, is finally set for full-scale operation.

Trajectory to Grand Opening: The "Ultimate Compact Hotel" created with Customers

The pre-opening period was positioned as "a period to shape customers' ideals," and based on accumulated reviews and opinions, the following three points were significantly updated for the grand opening:

1. [Sleep Revolution] Mizuno's latest mattresses introduced in all rooms

Responding to the voices of business professionals who "don't want to carry fatigue over to work the next morning" and "want to sleep more deeply," Mizuno's high-rebound mattress "Rifull," utilizing sports technology, has been introduced in all rooms. This has created a comfortable sleep environment superior to that during the pre-opening.

Mizuno Rifull mattresses, which scientifically approach sleep quality, are adopted in all rooms for both men and women.

Pillows essential for good sleep are also all Rifull Pillows.

See details of Mizuno Rifull mattress

2. [Zero stress for getting ready] Enhanced amenities for women to achieve "hands-free business trips"

Responding to the voices of businesswomen who say "business trips mean a lot of luggage" and "I'm worried if hotel amenities will suit my skin," amenities have been completely renewed.

Commitment to beauty: Cado dryers and hair irons, loved by professionals, are adopted. This shortens morning styling time and achieves beautiful finishes. The spacious and clean powder room is also well-received.

Reliable skincare: Gentle and low-irritant, trustworthy Muji skincare and haircare lines are fully equipped.

This enables care close to "one's usual self" and proposes a new business trip style: "traveling hands-free and heading to work in best condition."

As a result, women's review ratings sharply increased from the middle of the pre-opening period, providing strong momentum for the grand opening. The facility is divided into male-only and female-only areas, and security management is thoroughly implemented with PIN code or QR code entry.

Cado dryers and Muji skincare products are lined up in the clean powder room and shower room.

See details of Cado dryer

3. [Morning Vitality] Establishment of a free breakfast service that realizes "time-saving, efficiency, and satisfaction"

This service solves the problem of business guests losing time searching for breakfast. The "bread & drink" service, which balances convenience and comfort, is highly praised as an essential "efficient starting point for the morning" for busy business professionals.

Currently, it has grown into content that symbolizes the hospitality of this facility and gathers the most positive reviews.

Start your busy morning with freshly baked bread for a quality start. A smart morning achieved through self-service.

Results of "Updates" proven by numbers

As a result of active facility investment and service improvements during the pre-opening period, significant results were obtained.

Occupancy rate trend: February 24.8% → March 61.0% (246% growth)

Full occupancy record (March): Male cabins 13 days, female cabins 5 days

Changes in reviews: After facility renewal, positive mentions regarding sleep environment, amenities, and breakfast service sharply increased.

Grand Opening Commemorative Campaign

To commemorate the grand opening, a "Experience the Change in Business Trip Quality, Business Support Campaign" will be held exclusively on the official reservation website.

Please experience the unprecedented deep sleep quality with Mizuno mattresses and a smart business stay that refreshes your mind and body in Matsue at First Cabin Matsue. Plan Name: [Media Release × Grand Opening Commemorative Plan]

Please take advantage of the special campaign price.

Click here for campaign details

Facility Overview / Contact Information

First Cabin Matsue, right next to Matsue Station! Ideal for both sightseeing and business. A smart stay that makes efficient use of your time.

Store Information

Address: 210-4 Teramachi, Matsue City, Shimane Prefecture, 690-0063

Phone Number: 050-1724-0293 (automated voice response)

Email Address: fc_matsue@first-cabin.jp

[Cabins] Total cabin count 3