A Challenge from World-Class Soccer Player Erling Haaland! '#HaalandPowerMealChallenge' SNS Campaign Starts June 11

Seafood from Norway is launching an SNS campaign, the '#HaalandPowerMealChallenge', from Thursday, June 11 to Friday, July 10, 2026, inspired by the philosophy of strength of Erling Haaland, a Norwegian national soccer player who is drawing attention as a world-class striker.

## A Challenge from Haaland! '#HaalandPowerMealChallenge' SNS Campaign Launched

This campaign focuses on Haaland's 'commitment to food' and 'winner's mentality', which support his overwhelming performance. It is designed to support everyone who takes on challenges in their respective fields—not just athletes, but in studies, work, and daily life—through 'food', while aiming to let more people know the appeal of Norwegian seafood, which supports his strength. From the participants, luxurious prizes such as Erling Haaland's autographed uniform will be given away by lottery.

## ~Erling Haaland's 'Philosophy of Strength'~

To consistently deliver the best performance, Haaland pays close attention to his daily conditioning. And seafood is one of the indispensable elements in his diet. Norwegian seafood, which provides various nutrients in addition to high-quality protein, is part of the crucial support materials for maintaining his peak condition. This philosophy is a message not only to top athletes but to all people who continue to challenge themselves every day.

'I have always believed that it is important to eat a high-quality diet to take care of my body. Fish, in particular, is rich in high-quality protein, fats, vitamins, and minerals, keeping the body healthy and enhancing the effects of training, making it the best food for athletes. Above all, Norwegian seafood tastes amazing. Eating it always reminds me of home.'

- Erling Haaland -

## ~What is the '#HaalandPowerMealChallenge'?~

Haaland has formed a global partnership with Seafood from Norway since 2024, and as an ambassador for Norwegian seafood, he sends his encouragement from his home country of Norway to all challengers in Japan. As he says, 'It is important to me that children and young people eat a good diet and get enough fish while they are growing,' his thoughts are also directed toward the next generation.

To join this challenge, follow the official Seafood from Norway SNS accounts in Japan (X or Instagram) and post the name of your 'power meal' menu along with the hashtag '#ハーランド勝負飯チャレンジ' (#HaalandPowerMealChallenge). From among those who participate, winners will be selected by lottery to receive Erling Haaland's autographed uniform (Haaland Prize), Nordic-style cookware (Gourmet Prize), and a Seafood from Norway original tote bag (Seafood from Norway Prize).

*The application method varies depending on the SNS used. Please check the details below.

## ~Increase Your Chances of Winning by Posting Photos of Dishes Using Norwegian Seafood!~

Posting an original 'power meal' photo using Norwegian seafood (such as salmon or mackerel) along with the hashtag '#ハーランド勝負飯チャレンジ' will increase your chances of winning. We welcome a variety of creative ideas, ranging from standard dishes like sashimi and grilled fish to cooked salmon and Western-style mackerel. This challenge may also serve as an opportunity for you to discover your best recipe. Show Haaland your 'power meal' that gives you strength in crucial moments!

## ~'Power Meals' for Haaland-like Strength Now Available on the Special Site!~

On the special campaign site, we are publishing 'power meal' recipes using Norwegian seafood that supports Haaland's strength. You can get hints for 'power meals' from how to utilize the nutrient-rich Norwegian seafood that is the source of his strength.

Click here for the special site: https://www.seafoodfromnorway.jp/eat-like-haaland/

## A Challenge from Haaland! '#HaalandPowerMealChallenge' SNS Campaign Details

*The application method varies depending on the SNS used.

- Period: Thursday, June 11, 2026, 10:00 - Friday, July 10, 2026, 23:59

- Campaign Prizes:
- [Haaland Prize (1 Winner)] Erling Haaland autographed uniform
- [Gourmet Prize (4 Winners)] Nordic-style cookware
- [Seafood from Norway Prize (20 Winners)] Seafood from Norway original tote bag

- How to Apply:
- [X]
1. Follow the Seafood from Norway official X account (@NorwaySeafoodJP).
2. Quote repost the campaign announcement post from the Seafood from Norway official X account with the 'name of the power meal menu using Norwegian seafood' and the hashtag '#ハーランド勝負飯チャレンジ'.
- Condition to increase winning chance: Quote reposting with a 'photo of a dish using Norwegian seafood' will increase your chances of winning.
- [Instagram]
1. Follow the Seafood from Norway official Instagram account (@norwayseafoodjp).
2. Comment on the campaign announcement post from the Seafood from Norway official Instagram account with the 'name of the power meal menu using Norwegian seafood' and the hashtag '#ハーランド勝負飯チャレンジ'.
- Condition to increase winning chance: Posting a 'photo of a dish using Norwegian seafood' with the hashtag '#ハーランド勝負飯チャレンジ' will increase your chances of winning.
*Stories posts are not eligible.

- Winner Announcement: After mid-July 2026 *Winner announcements will be replaced by DM contact.
- Special Site: https://www.seafoodfromnorway.jp/eat-like-haaland/
- X: https://x.com/NorwaySeafoodJP
- Instagram: https://www.instagram.com/norwayseafoodjp/

## About 'Seafood from Norway' (Norwegian Seafood)

Norway is currently the world's second-largest seafood exporter, exporting seafood to approximately 150 countries. About 38 million meals of Norwegian seafood are enjoyed worldwide every day. Norway is one of the main countries of origin for salmon and mackerel sold globally. Norwegian salmon is sustainably farmed in farms approved by the Norwegian government, taking into consideration the conservation of the marine environment. Along the long, narrow coast of Norway, located on the west coast of the Scandinavian Peninsula in Northern Europe, there are 1,7
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