Coleman Sponsors FUJI ROCK FESTIVAL '26 Again This Year

Newell Brands Japan LLC Coleman Business Division (Headquarters: Minato-ku, Tokyo, President: Mark Pansard, hereinafter referred to as Coleman) will be a sponsor of the rock festival "FUJI ROCK FESTIVAL '26," to be held from July 24 (Fri) to 26 (Sun), 2026, at Naeba Ski Resort in Yuzawa Town, Niigata Prefecture. This will be our second participation, following last year.

This year, we will exhibit for the first time in the "Yellow Cliff" area and set up booths in two areas, including "Pyramid Garden." Through merchandise sales and workshops, we will offer experiences that will allow attendees to enjoy Fuji Rock even more fully.

"FUJI ROCK FESTIVAL '26" Overview

Date: July 24 (Fri) - 26 (Sun), 2026

Venue: Naeba Ski Resort, Yuzawa Town, Niigata Prefecture (202 Mikuni, Yuzawa Town, Minamiuonuma District, Niigata Prefecture)

Overview: Fuji Rock Festival is one of Japan's largest outdoor music festivals, held every summer at Naeba Ski Resort in Yuzawa Town, Niigata Prefecture, with the theme of "Symbiosis of Nature and Music."

Official HP: https://www.fujirockfestival.com/

Exhibition Areas

YELLOW CLIFF

In the Yellow Cliff area, where Coleman will exhibit for the first time, we will sell popular items active in the festival scene and offer limited services.

We will provide a free silk screen printing service (※) with a limited design on selected products such as T-shirts and bags purchased at the booth. Additionally, we plan to offer a campaign where the first visitors each day who meet certain conditions will receive an original bandana. Please take this opportunity to visit the Coleman booth.

※ Printing is available on fabric products such as T-shirts, leisure sheets, and bags. Depending on the size and shape of the product, it may not be possible to accept requests, so please check on-site.

PYRAMID GARDEN

In Pyramid Garden, we will offer content that families with children can enjoy. We have prepared content such as a workshop for making original suncatchers and mini-games that parents and children can easily participate in, supporting the creation of festival memories.

Featured Sales Items

We will be selling a wide range of Coleman products at the venue to help you enjoy the festival comfortably.

Stool 360

A compact stool with a unique structure that allows seating from any direction in 360°.

It is lightweight and easy to carry, and simple to assemble, making it easy to use during waiting times or breaks at concerts.

It can be stored compactly, making it an ideal item for festival scenes where you want to keep your luggage as light as possible.

One Mile Chair

The "One Mile Chair" is a 2-way item that integrates a carry cart and a chair.

It can be used as a cart to carry luggage, and also as a chair for breaks. It can be stored compactly for easy portability, and when used as a chair, the handle part becomes a headrest, providing a comfortable seating experience.

You can actively move around the festival venue and relax in your favorite spot.

※ For safety reasons, please refrain from using it to transport people or pets.

Click here for the special festival site

Coleman is releasing the latest information on festivals we are exhibiting at, including Fuji Rock, and information on items to help you enjoy festivals comfortably on our special site.

Coleman Festival Special Site: https://www.coleman.co.jp/events/fes/

Coleman supports a comfortable festival experience, from preparation to enjoying the day itself.

Festivals Scheduled for 2026 Exhibition

- RISING SUN ROCK FESTIVAL 2026 in EZO: Held from August 14 (Fri) to 15 (Sat), 2026

- WILD BUNCH FEST.2026: Held from August 21 (Fri) to 23 (Sun), 2026

- New Acoustic Camp 2026: Held from September 19 (Sat) to 20 (Sun), 2026

- LIVE AZUMA 2026: Held from October 17 (Sat) to 18 (Sun), 2026

For the full press release, please visit the following URL:

http://www.coleman.co.jp/wp-content/uploads/2026/07/2026-Coleman-FujiRock2026.pdf

Newell Brands Japan LLC

- Directors: Sean Charles Beckstrom, Mark Pansard (President)

- Number of Employees: 371 (Direct hires only, as of December 31, 2025)

- Address: Shibaura Square Building, 4-9-25 Shibaura, Minato-ku, Tokyo 108-0023

Since 1976, we have been planning, manufacturing, importing, and domestically selling various Coleman products.

Coleman HP: http://www.coleman.co.jp/

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