Takanori Iwata's First Appearance: 8x4MEN New TVCM 'Express Yourself' Starts April 2nd
Nivea-Kao launches a new TVCM for '8x4MEN' featuring Takanori Iwata, promoting the new tagline 'Prevention for Sweat and Odor.'
📋 Article Processing Timeline
- 📰 Published: April 2, 2026 at 09:00
- 🔍 Collected: April 2, 2026 at 09:03 (3 min after Published)
- 🤖 AI Analyzed: April 17, 2026 at 14:44 (365h 40m after Collected)
Nivea-Kao Co., Ltd. (Chuo-ku, Tokyo; President: Masaya Iwasaki) will begin airing the new TVCM 'Express Yourself' for its men's antiperspirant deodorant brand '8x4MEN,' featuring artist and actor Takanori Iwata, nationwide starting Thursday, April 2, 2026. Under the new tagline 'Prevention for Sweat and Odor,' the brand aims to address concerns regarding perspiration. The campaign features a new song 'MAKE IT' written by Iwata. Additionally, new products such as the 'Ice Mint Scent Deodorant Spray' and 'Deodorant Putty' will be released to support the new concept.
FAQ
When will the new 8x4MEN commercial air?
It will begin airing nationwide on Thursday, April 2, 2026.
Who is featured in the new commercial?
The commercial features artist and actor Takanori Iwata.
What are the features of the new products?
New products include an instant-cooling deodorant spray and a high-adhesion deodorant putty.