Takanori Iwata makes his first appearance, 'Preventive thinking for sweat and odor.' 8x4 MEN New TVCM 'Can Show Yourself' starts broadcasting on April 2 (Thu)
Nivea Kao will launch a new TV commercial for the men's deodorant brand '8x4 MEN' featuring Takanori Iwata on April 2, 2026, introducing the new tagline 'Preventive thinking' and new products like 'Deodorant Pate'.
📋 Article Processing Timeline
- 📰 Published: April 2, 2026 at 09:00
- 🔍 Collected: April 2, 2026 at 09:03 (3 min after Published)
- 🤖 AI Analyzed: April 21, 2026 at 06:53 (453h 50m after Collected)
Nivea Kao Co., Ltd. (Chuo-ku, Tokyo; President: Masaya Iwasaki) will start broadcasting a new TV commercial "Can Show Yourself" for the men's antiperspirant deodorant brand "8x4 MEN" nationwide from Thursday, April 2, 2026. This commercial features Takanori Iwata, who is widely active as an artist and actor. Under the new tagline of the 8x4 MEN series, "Preventive thinking for sweat and odor," we will respond to concerns related to sweat.
New TVCM: (https://www.youtube.com/watch?v=l00JtIOgb9U)
■ "8x4 MEN" New Communication "Preventive thinking for sweat and odor."
"8x4 MEN" has adopted the new tagline "Preventive thinking for sweat and odor," and will support those who are troubled by sweat and odor with the message, "Don't worry about sweat, show yourself."
To convey this new brand experience, we are broadcasting the new TV commercial "Can Show Yourself" from Thursday, April 2, featuring Takanori Iwata, who leads busy days as an artist and actor but always maintains a refreshing and challenging attitude. The commercial song is a new track written by Mr. Iwata, which vibrantly colors the brand's refreshing feeling. In addition to the TV commercial, we will also roll out vertical and horizontal short videos that can be enjoyed on SNS. Through Mr. Iwata, we will broadcast the refreshing feeling from using "8x4 MEN" and a fresh, positive daily life that blocks sweat.
Furthermore, as new products symbolizing the new concept, the "Ice Mint Scent Deodorant Spray" with an instant extreme cooling sensation and the highly adhesive "Deodorant Pate" will also be introduced. "8x4 MEN," with its new tagline "Preventive thinking for sweat and odor," will respond to the sweat and odor concerns of many people through a wide lineup.
■ Overview of New TVCM
This commercial starts with a scene where Mr. Iwata picks up the "8x4 MEN Roll-on" and gets ready in the morning. Along with the narration, "'Preventive thinking for sweat and odor.' 8x4 MEN" and "Just apply in the morning, block underarm sweat for 1 day!", it rhythmically shows him spending the day vividly.
The ending wraps up with the message, "Don't worry about sweat, show yourself," while the light rhythm of the newly written track "MAKE IT" resonates in the commercial's world.
New TVCM: (https://www.youtube.com/watch?v=l00JtIOgb9U)
■ "8x4 MEN" New Communication "Preventive thinking for sweat and odor."
"8x4 MEN" has adopted the new tagline "Preventive thinking for sweat and odor," and will support those who are troubled by sweat and odor with the message, "Don't worry about sweat, show yourself."
To convey this new brand experience, we are broadcasting the new TV commercial "Can Show Yourself" from Thursday, April 2, featuring Takanori Iwata, who leads busy days as an artist and actor but always maintains a refreshing and challenging attitude. The commercial song is a new track written by Mr. Iwata, which vibrantly colors the brand's refreshing feeling. In addition to the TV commercial, we will also roll out vertical and horizontal short videos that can be enjoyed on SNS. Through Mr. Iwata, we will broadcast the refreshing feeling from using "8x4 MEN" and a fresh, positive daily life that blocks sweat.
Furthermore, as new products symbolizing the new concept, the "Ice Mint Scent Deodorant Spray" with an instant extreme cooling sensation and the highly adhesive "Deodorant Pate" will also be introduced. "8x4 MEN," with its new tagline "Preventive thinking for sweat and odor," will respond to the sweat and odor concerns of many people through a wide lineup.
■ Overview of New TVCM
This commercial starts with a scene where Mr. Iwata picks up the "8x4 MEN Roll-on" and gets ready in the morning. Along with the narration, "'Preventive thinking for sweat and odor.' 8x4 MEN" and "Just apply in the morning, block underarm sweat for 1 day!", it rhythmically shows him spending the day vividly.
The ending wraps up with the message, "Don't worry about sweat, show yourself," while the light rhythm of the newly written track "MAKE IT" resonates in the commercial's world.