Dover Pasteuriser 77 Launches 'Gifting Peace of Mind' First-Ever Gift Set
Dover Distilleries is releasing its first gift set for the renowned disinfectant 'Pasteuriser 77' on April 24, 2026. Born from fan feedback on social media, the set aims to redefine disinfection as a thoughtful gift. Additionally, a massive new factory with 5x capacity will open in Nagano this May.
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- 📰 Published: April 23, 2026 at 21:30
- 🔍 Collected: April 23, 2026 at 13:01
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## Pasteuriser 77 Launches "Gifting Peace of Mind" Gift Set
Dover Distilleries Ltd. (Shibuya, Tokyo; CEO: Taiji Wada), the manufacturer of the high-performance disinfectant "Pasteuriser 77," will release its first-ever gift set under the theme "Gifting Peace of Mind."
This product was planned based on user feedback received through official social media channels. It was developed as a versatile gift for occasions such as expressing daily gratitude, Mother's Day, Father's Day, celebrating births or weddings, and starting new chapters in life like moving into a new home.
### 1. From "Cleanliness" to "Gifting Peace of Mind": A New Challenge for Pasteuriser
Pasteuriser 77 leverages high-purity alcohol technology unique to a distillery, achieving both powerful 77% ABV disinfecting strength and safety for direct application on food.
Long used by professionals in the confectionery and bakery industries, its quality became a household staple during the pandemic. Building on this foundation, Pasteuriser is now proposing a new value: the gift of peace of mind.
### 2. Born from Social Media Voices: The First Gift Set
The launch was inspired by fans (affectionately known as "Pasu-tomo") on official social media platforms who expressed desires like "I want to give this to my family and loved ones" or "It would be great as a baby shower or housewarming gift."
**Product Overview:**
- **Product Name:** Pasteuriser 77 Gift Set
- **Contents:** Pasteuriser 77 (500ml Main Bottle + 1 Refill), Book: *The Magic of Pasteuriser*
- **Price:** 3,000 JPY (Excl. Tax & Shipping)
- **Quantity:** Limited to 500 sets
- **Release Date:** April 24, 2026
Featuring a special package in clean white and blue, the brand aims to make this a new standard for thoughtful gifting.
### 3. Towards a New Factory: Stable Supply and the Next Growth Phase
In May 2026, Pasteuriser will start operations at a new factory in Saku City, Nagano Prefecture. This will be the largest production base in the brand's history, with approximately five times the capacity of the Mita plant in Hyogo Prefecture.
The Saku site was chosen for its logistics efficiency and future scalability, as expanding existing facilities was difficult due to the strict safety requirements for high-concentration alcohol production. The new plant will focus on 500ml and 800ml household bottles to ensure stable supply and sustainable growth.
### 4. Representative Comment
"Pasteuriser is in its 40th year, and we take pride in supporting safety from professional sites to homes. Through our official SNS, we learned that many users wanted to recommend our product to others, which led to this gift set. We hope you share Pasteuriser with your loved ones."
### 5. Future Outlook
Moving forward, Pasteuriser aims to evolve beyond just a "disinfectant" into a brand that "designs cleanliness and delivers peace of mind." Through gift expansions, the new factory, and co-creation with users, the brand will propose a new culture of hygiene in daily life.
**Company Information:**
- **Company Name:** Dover Distilleries Ltd.
- **Headquarters:** 3-43-3 Uehara, Shibuya-ku, Tokyo
- **Established:** 1969
- **Business:** Import, manufacture, and sale of alcoholic beverages and food-grade alcohol.
- **Official Site:** https://www.dover.co.jp
Dover Distilleries Ltd. (Shibuya, Tokyo; CEO: Taiji Wada), the manufacturer of the high-performance disinfectant "Pasteuriser 77," will release its first-ever gift set under the theme "Gifting Peace of Mind."
This product was planned based on user feedback received through official social media channels. It was developed as a versatile gift for occasions such as expressing daily gratitude, Mother's Day, Father's Day, celebrating births or weddings, and starting new chapters in life like moving into a new home.
### 1. From "Cleanliness" to "Gifting Peace of Mind": A New Challenge for Pasteuriser
Pasteuriser 77 leverages high-purity alcohol technology unique to a distillery, achieving both powerful 77% ABV disinfecting strength and safety for direct application on food.
Long used by professionals in the confectionery and bakery industries, its quality became a household staple during the pandemic. Building on this foundation, Pasteuriser is now proposing a new value: the gift of peace of mind.
### 2. Born from Social Media Voices: The First Gift Set
The launch was inspired by fans (affectionately known as "Pasu-tomo") on official social media platforms who expressed desires like "I want to give this to my family and loved ones" or "It would be great as a baby shower or housewarming gift."
**Product Overview:**
- **Product Name:** Pasteuriser 77 Gift Set
- **Contents:** Pasteuriser 77 (500ml Main Bottle + 1 Refill), Book: *The Magic of Pasteuriser*
- **Price:** 3,000 JPY (Excl. Tax & Shipping)
- **Quantity:** Limited to 500 sets
- **Release Date:** April 24, 2026
Featuring a special package in clean white and blue, the brand aims to make this a new standard for thoughtful gifting.
### 3. Towards a New Factory: Stable Supply and the Next Growth Phase
In May 2026, Pasteuriser will start operations at a new factory in Saku City, Nagano Prefecture. This will be the largest production base in the brand's history, with approximately five times the capacity of the Mita plant in Hyogo Prefecture.
The Saku site was chosen for its logistics efficiency and future scalability, as expanding existing facilities was difficult due to the strict safety requirements for high-concentration alcohol production. The new plant will focus on 500ml and 800ml household bottles to ensure stable supply and sustainable growth.
### 4. Representative Comment
"Pasteuriser is in its 40th year, and we take pride in supporting safety from professional sites to homes. Through our official SNS, we learned that many users wanted to recommend our product to others, which led to this gift set. We hope you share Pasteuriser with your loved ones."
### 5. Future Outlook
Moving forward, Pasteuriser aims to evolve beyond just a "disinfectant" into a brand that "designs cleanliness and delivers peace of mind." Through gift expansions, the new factory, and co-creation with users, the brand will propose a new culture of hygiene in daily life.
**Company Information:**
- **Company Name:** Dover Distilleries Ltd.
- **Headquarters:** 3-43-3 Uehara, Shibuya-ku, Tokyo
- **Established:** 1969
- **Business:** Import, manufacture, and sale of alcoholic beverages and food-grade alcohol.
- **Official Site:** https://www.dover.co.jp