"It wasn't that they didn't sell. They just didn't reach their destination." Giving cosmetics that didn't reach their users a second chance. Seriously aiming for zero cosmetic waste from Japan.

Dot.C Co., Ltd. aims to achieve zero cosmetic waste in Japan by operating an e-commerce store that recirculates surplus and returned cosmetic products, transforming cosmetic loss into a circular economy.

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  • 📰 Published: April 1, 2026 at 20:00
  • 🔍 Collected: April 1, 2026 at 16:47
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Our company endorses April Dream, an initiative to make April 1st a day for announcing dreams. This press release is the dream of "Dot.C Co., Ltd."

Dot.C Co., Ltd. (Location: Meguro-ku, Tokyo), which operates ".C (Dot.C)," a social contribution e-commerce store where discarded cosmetics (cosmetic loss) can be purchased at a discount, is directly confronting the issue of cosmetic waste in Japan and is seriously aiming to achieve "zero cosmetic waste" in the future.


We continue to challenge ourselves to create a system that delivers cosmetics that are still usable but have lost their destination to someone who needs them.

Background of the Initiative: "The reality of value flowing away without reaching its destination"

In the cosmetics industry, new products are constantly being created to secure shelf space, and behind the scenes, products that have served their purpose are sometimes returned.
Also, similar to apparel, trends change rapidly, and seasonal or limited-edition products tend to be produced and ordered in larger quantities to avoid stockouts.

As a result, it is not uncommon for products that exceed demand to lose their destination and be removed from circulation without fully realizing their original value.

This problem of cosmetic loss is a common challenge faced by many manufacturers, not just specific companies, and is a social issue that Japan as a whole must address.

In response to this situation, Dot.C Co., Ltd. launched the cosmetic circulation platform ".C (Dot.C)" with the theme of "A new circulation cycle for cosmetic loss" as a step towards its solution.

"Value that was supposed to be discarded," once again

Dot.C is building a system to redistribute cosmetics that were likely to be discarded in a new form. To ensure that users can purchase with peace of mind, we adopt a policy of directly sourcing from sponsoring companies (cosmetic manufacturers) who endorse our initiative and selling only genuine products.

A portion of the product purchase amount from users is donated to multiple organizations engaged in social contribution activities.

Dot.C provides a new circulation cycle that creates a brighter future for society, the environment, and people.

"Empathy" that started from zero and gradually spread

In 2023, Dot.C Co., Ltd. started from scratch.

It took about two years to cultivate sponsoring brands. It was not an easy initiative to understand, and we faced many obstacles, but we kept conveying our message.

As a result, we now have more than 20 companies sponsoring us, and we have delivered over 20,000 cosmetic products to many customers. Products that might otherwise have been discarded are now chosen, used, and appreciated by someone.

Each of these accumulated experiences strengthens our conviction.

The future we aim for is a society where everyone is happy with cosmetics

What we want to achieve is not just "reducing waste." It is to create a meaningful cycle for everyone involved through cosmetics.

For creators, it means that products made with passion are not wasted and their value is delivered to the very end.

For buyers, it means enjoying cosmetics beyond price and opportunity barriers and discovering products that suit them.

For the Earth, it means reducing environmental impact from waste and leading to a more sustainable future.

And by returning a portion of that value to society, it further supports someone else.

We want to properly utilize the "power to make people happy" that cosmetics inherently possess within society.

Going forward, we will expand our partnerships with even more brands and deliver more cosmetic products to more customers.

And we aim to build a platform that continues to be trusted as the company that can be most reliably entrusted with products in Japan, and as a reliable source for purchasing cosmetics.

Message

"Zero cosmetic waste" is a future that cannot be easily achieved.

Nevertheless, we will continue to seriously address this issue. Because we do not want the situation where value continues to be lost to become the norm.

Towards a society where cosmetics retain their value in someone's hands until the very end.

Dot.C Co., Ltd. is seriously committed to realizing that future.

Company Profile

Company Name: Dot.C Co., Ltd.

Location: 1-1-5 Takaban, Meguro-ku, Tokyo

Representative Director: Hanae Kimino

Established: August 4, 2023

Official EC Store: https://dot-c.jp/

Contact: Email: support@dot-c.jp

FAQ

What is Dot.C's main business?

We procure cosmetics that might otherwise be discarded directly from manufacturers and redistribute them through our social contribution e-commerce store ".C".

Why does cosmetic waste occur?

It mainly results from new product development, trend changes, and overproduction/ordering to avoid stockouts.

Does purchasing contribute to social good?

Yes, a portion of the purchase price is donated to organizations engaged in social contribution activities, supporting a circular economy.