It wasn't that they didn't sell. They just didn't reach their destination. Giving cosmetics a second chance. Seriously aiming for zero cosmetic waste from Japan.
Dot.C Co., Ltd. announced an initiative to achieve zero cosmetic waste by recirculating usable cosmetics through its social contribution e-commerce store ".C". This contributes to solving the cosmetic waste problem and realizing a sustainable society.
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- 📰 Published: April 1, 2026 at 20:00
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Our company endorses April Dream, which aims to make April 1st a day for expressing dreams. This press release is the dream of "Dot.C Co., Ltd."
Dot.C Co., Ltd. (Location: Meguro-ku, Tokyo), which operates ".C (Dot.C)", a social contribution e-commerce store where you can purchase discarded cosmetics (cosmetic waste) at a discount, is seriously committed to addressing the issue of cosmetic waste in Japan and aims to realize a future of "zero cosmetic waste."
We continue to challenge ourselves to create a system that delivers cosmetics that are still usable but have lost their place to someone who needs them.
Background of the Initiative: "The reality of value that doesn't reach its destination and flows away"
In the cosmetics industry, new products are constantly being created to secure shelf space, and behind the scenes, products that have served their purpose are sometimes returned. Also, similar to apparel, trends change rapidly, and seasonal and limited-edition products tend to be produced and ordered in larger quantities to avoid stockouts.
As a result, it is not uncommon for products that exceed demand to lose their place and be removed from circulation without fully realizing their original value.
This problem of cosmetic waste is a common challenge faced by many manufacturers, not just specific companies, and is a social issue that Japan as a whole must address.
In response to this situation, Dot.C Co., Ltd. has taken a step towards solving it by launching the cosmetic recycling platform ".C (Dot.C)" under the theme of "a new circulation cycle for cosmetic waste."
"Giving value that was supposed to be discarded a second chance"
Dot.C is building a system to circulate cosmetics that were likely to be discarded in a new form. To ensure that users can purchase with peace of mind, we have adopted a policy of directly sourcing from sponsoring companies (cosmetic manufacturers) who have endorsed our initiative and selling only genuine products.
A portion of the purchase price from users is donated to multiple organizations engaged in social contribution activities.
Dot.C provides a new circulation cycle that creates a brighter future for society, the environment, and people.
"Starting from scratch, empathy gradually spread"
Dot.C Co., Ltd. started from scratch in 2023.
It took about two years to cultivate brands that would sponsor us. It was not an easily understood initiative, and we faced many obstacles, but we continued to convey our message.
Dot.C Co., Ltd. (Location: Meguro-ku, Tokyo), which operates ".C (Dot.C)", a social contribution e-commerce store where you can purchase discarded cosmetics (cosmetic waste) at a discount, is seriously committed to addressing the issue of cosmetic waste in Japan and aims to realize a future of "zero cosmetic waste."
We continue to challenge ourselves to create a system that delivers cosmetics that are still usable but have lost their place to someone who needs them.
Background of the Initiative: "The reality of value that doesn't reach its destination and flows away"
In the cosmetics industry, new products are constantly being created to secure shelf space, and behind the scenes, products that have served their purpose are sometimes returned. Also, similar to apparel, trends change rapidly, and seasonal and limited-edition products tend to be produced and ordered in larger quantities to avoid stockouts.
As a result, it is not uncommon for products that exceed demand to lose their place and be removed from circulation without fully realizing their original value.
This problem of cosmetic waste is a common challenge faced by many manufacturers, not just specific companies, and is a social issue that Japan as a whole must address.
In response to this situation, Dot.C Co., Ltd. has taken a step towards solving it by launching the cosmetic recycling platform ".C (Dot.C)" under the theme of "a new circulation cycle for cosmetic waste."
"Giving value that was supposed to be discarded a second chance"
Dot.C is building a system to circulate cosmetics that were likely to be discarded in a new form. To ensure that users can purchase with peace of mind, we have adopted a policy of directly sourcing from sponsoring companies (cosmetic manufacturers) who have endorsed our initiative and selling only genuine products.
A portion of the purchase price from users is donated to multiple organizations engaged in social contribution activities.
Dot.C provides a new circulation cycle that creates a brighter future for society, the environment, and people.
"Starting from scratch, empathy gradually spread"
Dot.C Co., Ltd. started from scratch in 2023.
It took about two years to cultivate brands that would sponsor us. It was not an easily understood initiative, and we faced many obstacles, but we continued to convey our message.