'The Destructive Power of Bad Breath is Immense' — Awareness MV 'If You've Eaten, Dental Revolution' Vol. 5 Released

Dog Diner Co., Ltd. has released a new promotional music video that portrays pet bad breath as a city-destroying monster to raise awareness about the serious health risks of periodontal disease, promoting their 'Eating Dental Revolution' powder as a simple solution.
Press ReleaseNQ 95/100出典：PR Times

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  • 📰 Published: May 20, 2026 at 22:07
  • 🔍 Collected: May 20, 2026 at 13:31
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Dog Diner Co., Ltd., an online seller of pet health foods, has released the fifth installment of its educational music video series, 'If You've Eaten, Dental Revolution,' titled 'Bad Breath is Immensely Destructive.' The video uses the metaphor of a giant monster's roar, portraying a dog's bad breath destroying the city of Tokyo in an homage to kaiju films. This dramatic depiction aims to convey the serious 'destructive power' of bad breath, which not only creates social discomfort but also leads to periodontal disease that can damage a pet's heart, brain, and kidneys, ultimately shortening their life. The company promotes its product, 'Eating Dental Revolution,' an additive-free powder sprinkled on food, as an easy solution to this critical health issue.

FAQ

What is the new music video 'Bad Breath is Immensely Destructive' about?

It is the fifth installment in a series that uses a monster movie theme, where a giant dog's bad breath destroys Tokyo, to symbolize the severe social and health impacts of pet periodontal disease.

What is the key message of the campaign?

The campaign's message is that pet bad breath has a massive 'destructive power,' not only socially but also physically, as it's a sign of periodontal disease which can damage a pet's internal organs and shorten its life.

What product is being promoted in the video?

The video promotes 'Taberu Hamigaki Kakumei' (Eating Dental Revolution), an all-natural, additive-free powder containing propolis that can be sprinkled on pet food for easy oral care.

Why did the company choose a monster movie theme?

They chose an entertaining and exaggerated theme to capture attention and help pet owners realize the serious, underlying truth about the dangers of pet bad breath in a memorable way, rather than just presenting facts and data.

What statistics about pet periodontal disease are mentioned?

The article states that approximately 80% of dogs over three years old have periodontal disease, and those with severe cases have a 1.4 to 1.6 times higher risk of death.

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