Escape from Bad Breath! — Awareness MV "If You Eat, Toothbrush Revolution" Vol.2 "Shiba Inu Edition" Released

"Bad breath is a nuisance!" Eating Toothbrush Revolution Vol.2 Shiba Inu Edition

Dog Diner Co., Ltd. (Headquarters: Akasaka, Minato-ku, Tokyo; Representative Director: Maiko Ishida), an internet retailer of health food for pets, released its original music video "If You Eat, Toothbrush Revolution" Vol.2 "Shiba Inu Edition" on April 30, 2026, to raise awareness about periodontal disease in dogs and cats.

This work is the second installment in a series, following Vol.1 "Pomeranian Edition" released on April 23.

Through a comical story of a child running away from a large group of Shiba Inus, shouting "Your breath stinks! Run away!!!", the video tackles the issue of pet bad breath and periodontal disease with laughter and music. The series plans to continue with different dog breeds in the future.

▼ Music Video Viewing URLs

YouTube:
https://www.youtube.com/shorts/dWiwEBDPOQw

Special Page (Rakuten):
https://www.rakuten.co.jp/dogdiner/contents/hamigaki10/

■ MV Story: A child escapes from a large group of Shiba Inus

This work is a comical story of a boy running through the house, escaping from a large group of Shiba Inus.

A child running through the hallway. When he jumps into the living room,

What awaited him was a surging group of Shiba Inus.

The child's expression, shouting "Your breath stinks! Run away!!!",

And the key message appearing at the end: "Before you're run away from, Toothbrush Revolution."

In contrast to Vol.1 "Pomeranian Edition," which depicted a moist and serene world,

Vol.2 is a complete comedy. It aims to convey the "pet bad breath problem" to a wider audience through movement and laughter.

■ Background of Release: Why convey it with "music" and "laughter"?

Pet periodontal disease has long been pointed out as an issue in veterinary medicine,

but it is not yet sufficiently known among general pet owners.

And there is something we would like to convey at this opportunity.

The bad breath of your beloved dog or cat is not only their own health problem but also a matter of consideration for those around them.

In parks, cafes, trains, and friends' homes—it is not uncommon for people around to pretend not to notice the bad breath of a pet being held. Even if it is a beloved presence for the owner, others may find it unpleasant. This is a "manners" issue that has been overlooked in a society where people live with pets.

And much of that bad breath is a sign of periodontal disease. In other words, pet oral care is an extremely important daily habit that involves both "health management" and "manners."

Nevertheless, this issue has not been directly addressed for a long time. It has been dismissed as "cute" or "unavoidable," and not brushing or being unable to brush has become the norm.

That is why our company launched this project. To convey to those who cannot be reached by simply presenting data, in a way that leaves an emotional and memorable impression—for that, we chose "music," "video," and sometimes "laughter" as expressions.

Simply stating the correct arguments does not move people's hearts. However, catchy melodies and videos that make you laugh naturally blend into daily life. We believe that this small repetition will eventually lead to "a slight change in behavior."

■ Risks associated with pet periodontal disease

Approximately 80% of dogs over 3 years old have periodontal disease (American Veterinary Dental College)

Dogs with severe periodontal disease have an approximately 1.4 to 1.6 times higher risk of death (Large-scale study by Banfield Pet Hospital, USA)

Periodontal bacteria have been pointed out to affect the heart, brain, and kidneys via the bloodstream.

Dogs and cats cannot brush their own teeth. That is why daily oral care by owners is paramount.

■ About the product "Eating Toothbrush Revolution"

"Eating Toothbrush Revolution" is an additive-free powdered health food containing propolis that supports pet oral care simply by sprinkling it on their food.

【Product Features】

- Easy to use, just sprinkle on food
- Additive-free, powdered type (no artificial colors or preservatives)
- For both dogs and cats
- Contains propolis

【Our Commitment: All Ingredients Disclosed】

Our company does not use ambiguous labeling such as "〇〇 extract" or "unique flavor components" that obscure the contents. All ingredients used are disclosed on the package and product page.

Dogs and cats cannot rinse or spit out food from their mouths. They ingest everything they are given. Therefore, we believe that owners should be able to clearly understand "what they are feeding."

We carefully select only ingredients that are judged to be good for the body. Even if it is "for periodontal care,"