Rapidly Expanding Aviation Demand Calls for Global Talent Development! "Aviation Services: Understanding and Practicing Hospitality Based on Safety" Released on May 20
Miyuki Takeuchi, a former JAL international cabin attendant and current university lecturer, will publish an e-book titled "Aviation Services: Understanding and Practicing Hospitality Based on Safety" on May 20. Amidst a growing global shortage of aviation personnel, the book systematically explains the essential balance between strict safety management and high-quality hospitality for next-generation professionals.
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- 📰 Published: May 18, 2026 at 23:00
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Trois Bonheurs (Representative: Miyuki Takeuchi) will publish the e-book "Aviation Services: Understanding and Practicing Hospitality Based on Safety" (BLA Publishing) on May 20.
The author served as an international cabin attendant at Japan Airlines (JAL) for 24 years and currently lectures on "Aviation Services" and "Tourism Transportation" at universities. This book is a practical educational guide for the aviation industry that systematically and clearly presents, along with real-life episodes, the practical wisdom honed in extreme situations—ranging from the basics of aviation services and exhaustive safety management to the organizational skills developed during in-flight meal preparation and methods of collaborating with multinational crews.
Cover of "Aviation Services: Understanding and Practicing Hospitality Based on Safety"
■ Social Background: Rapidly Expanding Aviation Demand and a Serious Void in Human Resource Development
The aviation industry is currently experiencing an unprecedented period of growth.
In the 2025 joint passenger transport report by the Airports Council International (ACI) World and the International Civil Aviation Organization (ICAO), global aviation passenger numbers are projected to reach "19.5 billion in 2042, approximately double the 2024 figure." Furthermore, aircraft manufacturers (Boeing and Airbus) estimate in their latest forecasts (2024 edition) that between 42,000 and 44,000 newly built aircraft will be required by 2043, indicating a worldwide expansion in the need for aviation personnel.
On the other hand, the reality is that most aviation-related books currently on the market focus primarily on "manners" and "principles of hospitality," with extremely few books systematically explaining the "balance" between these and safety/security operations, which are the true essence of aviation services.
Before being "hospitality professionals," cabin attendants are legally mandated "security personnel." The realities on the ground—such as emergency evacuation drills under 90 seconds, CRM (Crew Resource Management), and responding to human errors—have not been sufficiently verbalized or systematized until now. No matter how much technology advances, it is "human beings" who ultimately complete the service. For this reason, there is currently a strong demand for a systematic, practical educational book to train the next generation of aviation professionals.
■ Background of the Publication
This book was written with the aim of correctly passing down "tacit knowledge of the frontline" and "professional judgments hidden between the lines of manuals" to the next generation, based on the author's 24 years of practical experience as a JAL cabin attendant and her current experience as a university and corporate training lecturer.
"High-quality service resides only upon the absolute foundation of safety"—this is a book that systematically organizes cases and episodes so that students, educators, and business professionals can deeply understand this truth of aviation services from their respective standpoints. The practical tips on wine, provided by the author who is also a sommelière, are also a must-read for practical business application.
■ Features of this Book
- "Living practical education" from a corporate trainer with 24 years as a JAL international CA and over 600 speaking engagements.
- The first systematic approach to balancing glamorous hospitality (Side A) with strict safety and security duties (Side B).
- Can be widely utilized by students aspiring to the aviation industry, educators, and business leaders.
- Structured to allow readers to acquire observation, insight, judgment, and planning skills through true-life episodes.
- Academically covers topics from safety management (CRM), diversity, and emotional labor to SDGs.
■ The Author's Thoughts
During her active career, the author was involved in operations in the Safety Promotion Office and instructing comprehensive emergency evacuation drills, accumulating countless once-in-a-lifetime moments with customers in the cabin at an altitude of 30,000 feet. After retiring, she stood at university podiums, conveying aviation services and hospitality to students.
"Passing the spirit of the sky to the next generation"—that is the author's mission embedded in this book.
She wrote this book with the hope that as many "one-of-a-kind professionals" as possible will be born, uniting their pride as security personnel with the spirit of hospitality.
[Author Profile]
Miyuki Takeuchi
University Lecturer
Aviation Service Expert
Corporate Training Lecturer
Wine Communicator
Trois Bonheurs Wine Academy
Sommelière
Author: Miyuki Takeuchi
Raised in an era when women's active participation in society was still limited, she entered the aviation industry after university graduation—one of the few professions where women could work internationally.
She joined Japan Airlines Co., Ltd., served as an international cabin attendant, and was also in charge of codeshare flights with Qantas, Air New Zealand, and South African Airways. Furthermore, she engaged in duties in the Safety Promotion Office and instructed comprehensive emergency evacuation drills.
Recognized for her achievements, including receiving numerous words of gratitude from customers, she worked as a hospitality professional for 24 years.
Additionally, while visiting wineries around the world, she was captivated by the depth of wine and acquired the J.S.A. certified Sommelier qualification.
After retiring, she worked as a secretary for the Occupational Psychiatry and Space Medicine Group at the University of Tsukuba Graduate School, Public Interest Incorporated Foundation
The author served as an international cabin attendant at Japan Airlines (JAL) for 24 years and currently lectures on "Aviation Services" and "Tourism Transportation" at universities. This book is a practical educational guide for the aviation industry that systematically and clearly presents, along with real-life episodes, the practical wisdom honed in extreme situations—ranging from the basics of aviation services and exhaustive safety management to the organizational skills developed during in-flight meal preparation and methods of collaborating with multinational crews.
Cover of "Aviation Services: Understanding and Practicing Hospitality Based on Safety"
■ Social Background: Rapidly Expanding Aviation Demand and a Serious Void in Human Resource Development
The aviation industry is currently experiencing an unprecedented period of growth.
In the 2025 joint passenger transport report by the Airports Council International (ACI) World and the International Civil Aviation Organization (ICAO), global aviation passenger numbers are projected to reach "19.5 billion in 2042, approximately double the 2024 figure." Furthermore, aircraft manufacturers (Boeing and Airbus) estimate in their latest forecasts (2024 edition) that between 42,000 and 44,000 newly built aircraft will be required by 2043, indicating a worldwide expansion in the need for aviation personnel.
On the other hand, the reality is that most aviation-related books currently on the market focus primarily on "manners" and "principles of hospitality," with extremely few books systematically explaining the "balance" between these and safety/security operations, which are the true essence of aviation services.
Before being "hospitality professionals," cabin attendants are legally mandated "security personnel." The realities on the ground—such as emergency evacuation drills under 90 seconds, CRM (Crew Resource Management), and responding to human errors—have not been sufficiently verbalized or systematized until now. No matter how much technology advances, it is "human beings" who ultimately complete the service. For this reason, there is currently a strong demand for a systematic, practical educational book to train the next generation of aviation professionals.
■ Background of the Publication
This book was written with the aim of correctly passing down "tacit knowledge of the frontline" and "professional judgments hidden between the lines of manuals" to the next generation, based on the author's 24 years of practical experience as a JAL cabin attendant and her current experience as a university and corporate training lecturer.
"High-quality service resides only upon the absolute foundation of safety"—this is a book that systematically organizes cases and episodes so that students, educators, and business professionals can deeply understand this truth of aviation services from their respective standpoints. The practical tips on wine, provided by the author who is also a sommelière, are also a must-read for practical business application.
■ Features of this Book
- "Living practical education" from a corporate trainer with 24 years as a JAL international CA and over 600 speaking engagements.
- The first systematic approach to balancing glamorous hospitality (Side A) with strict safety and security duties (Side B).
- Can be widely utilized by students aspiring to the aviation industry, educators, and business leaders.
- Structured to allow readers to acquire observation, insight, judgment, and planning skills through true-life episodes.
- Academically covers topics from safety management (CRM), diversity, and emotional labor to SDGs.
■ The Author's Thoughts
During her active career, the author was involved in operations in the Safety Promotion Office and instructing comprehensive emergency evacuation drills, accumulating countless once-in-a-lifetime moments with customers in the cabin at an altitude of 30,000 feet. After retiring, she stood at university podiums, conveying aviation services and hospitality to students.
"Passing the spirit of the sky to the next generation"—that is the author's mission embedded in this book.
She wrote this book with the hope that as many "one-of-a-kind professionals" as possible will be born, uniting their pride as security personnel with the spirit of hospitality.
[Author Profile]
Miyuki Takeuchi
University Lecturer
Aviation Service Expert
Corporate Training Lecturer
Wine Communicator
Trois Bonheurs Wine Academy
Sommelière
Author: Miyuki Takeuchi
Raised in an era when women's active participation in society was still limited, she entered the aviation industry after university graduation—one of the few professions where women could work internationally.
She joined Japan Airlines Co., Ltd., served as an international cabin attendant, and was also in charge of codeshare flights with Qantas, Air New Zealand, and South African Airways. Furthermore, she engaged in duties in the Safety Promotion Office and instructed comprehensive emergency evacuation drills.
Recognized for her achievements, including receiving numerous words of gratitude from customers, she worked as a hospitality professional for 24 years.
Additionally, while visiting wineries around the world, she was captivated by the depth of wine and acquired the J.S.A. certified Sommelier qualification.
After retiring, she worked as a secretary for the Occupational Psychiatry and Space Medicine Group at the University of Tsukuba Graduate School, Public Interest Incorporated Foundation
FAQ
What is the book 'Aviation Services: Understanding and Practicing Hospitality Based on Safety' about?
It is a practical educational book by former JAL cabin attendant Miyuki Takeuchi, detailing the know-how of providing high-quality service grounded in safety management as security personnel, rather than just hospitality manners.
What is the background of the author, Miyuki Takeuchi?
She served as an international cabin attendant at Japan Airlines (JAL) for 24 years and worked in the Safety Promotion Office. She is now a university lecturer, corporate trainer, and sommelier.
Why is a practical book on aviation services needed now?
With global aviation demand rapidly expanding and passenger numbers projected to double by 2042, there is an urgent need to train next-generation aviation personnel who understand the balance between safety and service.