【BtoB Site Survey 2026】Mitsubishi Electric (FA) Ranks 1st, Keyence Returns to 3rd Place

Key facts

  • 【BtoB Site Survey 2026】Mitsubishi Electric (FA) Ranks 1st, Keyence Returns to 3rd Place
  • According to the "BtoB Site Survey 2026" released by Tribeck Brand Strategy Institute, Mitsubishi Electric (FA) secured the top position in the BtoB site score ranking for the fourth consecutive year. Canon led in needs satisfaction rate, with companies effectively disseminating information in AI application areas receiving high marks. The survey also revealed the increasing use of AI search as a means of information gathering in the B2B domain.
  • Source: PR Times
  • Date: June 11, 2026

Direct answer

According to the "BtoB Site Survey 2026" released by Tribeck Brand Strategy Institute, Mitsubishi Electric (FA) secured the top position in the BtoB site score ranking for the fourth consecutive year. Canon led in needs satisfaction rate, with companies effectively disseminating information in AI application areas receiving high marks. The survey also revealed the increasing use of AI search as a means of information gathering in the B2B domain.

Citation
【BtoB Site Survey 2026】Mitsubishi Electric (FA) Ranks 1st, Keyence Returns to 3rd Place (June 11, 2026), PR Times
Source
PR Times
Date
June 11, 2026
According to the "BtoB Site Survey 2026" released by Tribeck Brand Strategy Institute, Mitsubishi Electric (FA) secured the top position in the BtoB site score ranking for the fourth consecutive year. Canon led in needs satisfaction rate, with companies effectively disseminating information in AI application areas receiving high marks. The survey also revealed the increasing use of AI search as a means of information gathering in the B2B domain.
調査出典：PR Times

📋 Article Processing Timeline

  • 📰 Published: June 11, 2026 at 12:00
  • 🔍 Collected: June 11, 2026 at 12:26 (26 min after Published)
  • 🤖 AI Analyzed: June 12, 2026 at 16:51 (28h 25m after Collected)
Tribeck Co., Ltd. (Headquarters: Minato-ku, Tokyo; President and CEO: Hiroshi Goto; hereinafter referred to as Tribeck), through its research and analysis arm, the Tribeck Brand Strategy Institute, has announced the results of the "BtoB Site Survey 2026." This survey evaluates the business contribution of B2B websites, targeting 196 leading companies. It was conducted through an internet questionnaire distributed to B2B target users extracted by product and service categories. ● Mitsubishi Electric (FA) Ranks 1st in BtoB Site Score for the 4th Consecutive Year Mitsubishi Electric (FA) achieved the top spot for the fourth consecutive year with a BtoB Site Score of 56.6%. The BtoB Site Score is a ranking metric defined as the proportion of the target audience who accessed the site and had their needs satisfied. Following Mitsubishi Electric, Omron (Control Equipment) ranked second, and Keyence ranked third, with companies in the FA sector occupying the top positions as in previous years (Table 1). [Table 1] BtoB Site Score Ranking *The BtoB Site Score is calculated as "Access Rate × Needs Satisfaction Rate." Access Rate is the proportion of the target audience who accessed the site for business purposes within the past year, and Needs Satisfaction Rate is the proportion of those who accessed the site and had their needs met. ● Canon (For Corporate Customers) Tops in Needs Satisfaction Rate. Companies Effectively Disseminating Information in Areas with High AI Application Needs See Improved Ratings Canon (For Corporate Customers) ranked first in Needs Satisfaction Rate (the proportion of site visitors whose needs were met). Ricoh, Fujifilm (For Business Customers), and Seiko Epson also saw improvements in their rankings, indicating an upward trend for the document solutions sector as a whole (Table 2). Amidst labor shortages and the drive for work style reform, operational efficiency has become a critical management issue. Consequently, the demand for digital transformation utilizing AI, such as OCR, is growing. B2B sites of document solution companies have likely received high evaluations for clearly presenting concrete application scenarios and implementation effects in response to these needs. Furthermore, companies in the information systems sector, including BIPROGY (5th) and Fujitsu (6th), improved their rankings. As AI adoption in business operations progresses, companies that extensively disseminate information related to AI services, solutions, and related topics may have been favorably assessed. [Table 2] Needs Satisfaction Rate Ranking *Needs Satisfaction Rate is the proportion of individuals who accessed the site for business purposes within the past year and had their needs met. ● "AI Search" Shows Signs of Becoming Established as an Information Gathering Tool in B2B This year's survey investigated the extent to which "AI search" is utilized for gathering product and service information for business purposes. Approximately 65% of respondents overall, and nearly 80% when gathering information related to information systems, reported already using AI search, confirming the widespread adoption of AI (Figure 1). In the future, addressing AIO (AI Optimization) such as improving searchability, structure, and reliability is expected to become a key factor in determining competitive advantage. [Figure 1] Usage Status of AI Search in Information Gathering for Products and Services (B2B Domain) Additionally, this survey identified the proportion of individuals who cited "AI search" as a trigger for site access. Higher figures were observed in fields where information exploration is expected based on problem-solving rather than just product features, and in areas where users have limited experience with the vendor. This suggests that AI search may function as an effective tool for exploring information based on challenges and in the phase prior to selecting a business partner. Detailed data can be found in the "Data Service" and "Analysis Report" of this survey. Please contact Tribeck for inquiries. E-MAIL: mail@tribeck.jp Survey Period: April 10-27, 2026 Survey Method: Internet-based questionnaire survey Respondent Profile: Individuals involved in the purchase of products and services, extracted by B2B product and service categories (13 fields). Valid Responses: 7,700 Number of Target Sites: 196 Details: https://brand.tribeck.jp/research_service/websitevalue/bb/bb2026/ https://japanbrand.jp/ranking/bb-ranking/bb2026-total.html About Tribeck Brand Strategy Institute Established within Tribeck Co., Ltd., this research and analysis organization conducts research and ranking projects to enhance the quality and value of brands and owned media. In addition to conducting individual surveys on brands and corporate digital media, it regularly conducts and publishes large-scale surveys targeting major domestic companies. Key regular surveys include the "Corporate Information Site Survey," where users evaluate corporate information, the "BtoB Site Survey," which assesses the business contribution of B2B websites, and the "Web Usability Diagnosis," where experts evaluate website usability. URL: https://brand.tribeck.jp/ Company Name: Tribeck Co., Ltd. Location: Aoyama Yasuda Bldg. 3F, 7-1-1 Akasaka, Minato-ku, Tokyo Representative: Hiroshi Goto, President and Representative Director Established: September 4, 2001 Capital: 310 million yen Business Activities: Digital marketing support services, DX platform services, experience management services, media/advertising agency services. URL: https://www.tribeck.jp/ Tribeck Co., Ltd. Tribeck Brand Strategy Institute Director: Haseyama TEL: 03-5413-0177 / E-MAIL: mail@tribeck.jp

FAQ

Why did Mitsubishi Electric rank first in the BtoB Site Survey 2026?

Mitsubishi Electric (FA) achieved the top rank in the BtoB Site Score for the fourth consecutive year. This is attributed to leveraging its strengths in the FA sector and consistently providing information that meets the needs of its target users.

How is AI search being utilized on B2B websites?

The usage rate of AI search for information gathering on B2B sites has reached approximately 65% overall, with nearly 80% in the information systems sector utilizing it. It is effectively used for exploring information based on challenges and in the pre-selection phase of companies.

What characterizes companies that improved their Needs Satisfaction Rate?

Document solution companies like Canon, Ricoh, Fujifilm, and Seiko Epson, as well as information system companies like BIPROGY and Fujitsu, have improved their ratings by providing concrete information and solutions that address AI application needs.

What will be important for future B2B website management?

With the spread of AI search, addressing AIO (AI Optimization) such as improving site searchability, structure, and reliability is predicted to be crucial for establishing competitive advantage.

What kind of businesses will this survey result impact?

It impacts B2B website operators, marketers, and DX promotion personnel. It suggests the need to review AI utilization and information dissemination strategies and improve websites.

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