Genuine Accessories for the New Land Cruiser "FJ", New Hilux, and Land Cruiser "250" Now Available for Online Application via Toyota Upgrade Factory

Toyota Upgrade Factory, a service that allows for the "post-installation" of genuine Toyota options at authorized dealerships, has begun offering a selection of genuine accessories for the new Land Cruiser "FJ" and new Hilux, launched in May 2026, as well as the Land Cruiser "250", starting today.

The new Land Cruiser "FJ", new Hilux, and Land Cruiser "250" offer a wide variety of genuine accessories to meet diverse customer needs. To make these genuine accessories more accessible even after purchasing a vehicle, online applications are now available through Toyota Upgrade Factory.

The items now available include rugged items for outdoor activities and items that enhance comfort and convenience for daily life and holidays. Like other upgrade items, applications are possible regardless of how the vehicle is used (ownership, subscription, etc.).

Additionally, for a limited time from today until October 7 (Wednesday), customers who apply for genuine accessories for the new Land Cruiser "FJ" and new Hilux through Toyota Upgrade Factory will receive a Toyota Upgrade Factory original microfiber towel. Please take this opportunity to apply.

*1 Toyota Upgrade Factory is operated by KINTO Co., Ltd. under contract from Toyota Motor Corporation.

*2 Applies to those who apply within the period.

Details of Items for the New Land Cruiser "FJ"

We have lined up 8 attractive genuine accessory items to meet the desires of new Land Cruiser "FJ" owners who want to "avoid mistakes with their dream car" and "enhance the joy of ownership."

【Items】

1 Mud Flaps (Standard Type)

These items protect the underbody from splashing water, mud, and small stones. The angular polygonal shape of the plate section and the horizontal design of the slit create a sense of unity with the vehicle and a powerful look. The rear mud flaps feature a "LAND CRUISER" logo printed in white letters, enhancing the genuine rear view. Available in two colors: red and black.

<Details and Orders Here>

2 Long Luggage Mat

A mat that covers the entire luggage room and the back of the seat backs, protecting against scratches and dirt. It effectively prevents dirt when loading large or long items. It is compatible with various rear seat configurations and can be easily arranged according to the number of passengers or luggage. It can be used with one side of the rear seat folded down, or the seat can be returned with the mat in place. The PVC (polyvinyl chloride) surface is scratch-resistant and can be easily wiped clean of snow, sand, and mud.

<Details and Orders Here>

3 Seat Covers

Seat covers with water-repellent function that can be easily wiped clean. They feature a custom-designed, perfect fit for the seat shape. The front seats have a dedicated vehicle name patch and are made of flame-retardant fabric. They are also compatible with ISOFIX*, allowing the use of child seats even when installed. Furthermore, they are designed safely to not interfere with side airbag deployment.

<Details and Orders Here>

4 Air Lumbar Support

The exquisite air pressure fits the shape of your back when sitting, and the air moves with your body's movements, creating a more comfortable fit. It provides a superior seating experience that reduces fatigue even on long drives. Made with synthetic fiber as the main material and available in black to blend with the seats.

<Details and Orders Here>

5 Molle Panel (Seat Back)

Thoughtfully designed to integrate with the seats, a hallmark of genuine Toyota products, it creates a rugged style that stands out in outdoor settings. Attaching it to the seat back easily expands storage space. It is compatible with a "Molle System" that allows for the attachment and detachment of modular bags, enabling customization of storage with free-form ideas.

<Details and Orders Here>

6 Molle Panel (Back Door)

Can be customized freely using the various openings and round holes. The material used is a resin called PC-ABS. Unlike iron or fabric commonly found in aftermarket products, it is lighter than iron and features high strength and toughness among resins. Furthermore, its extremely light weight contributes to fuel efficiency while achieving a finish that integrates seamlessly with the door trim. It is useful in various outdoor scenes such as camping.

<Details and Orders Here>

7 All-Season Shade

An external all-season shade that covers the front and front side windows. It is attached using suction cups and by clamping to the doors. It is highly effective throughout the year: preventing pollen and yellow sand stains in spring, providing shade in summer, preventing fallen leaf stains in autumn, and preventing frost and freezing in winter. The dynamic logo design is also a highlight.

<Details and Orders Here>

8 Remote Start

A remote start system equipped with essential functions in a compact body. In addition to remote engine starting, it allows for comfortable cabin temperature control before boarding in both summer and winter by controlling the air conditioning prior to entry.

<Details and Orders Here>

*3 A child seat fixing method established by the International Organization for Standardization (ISO).

Details of Items for the New Hilux

We have lined up 3 convenient genuine accessory items to meet the desires of new Hilux owners who want to "resolve minor inconveniences in daily use" and "enhance practicality."

【Items】

1 Cross Bars

Suitable for loading long items (skis, etc.) that cannot be placed in the cargo bed. They have undergone durability tests equivalent to 3 years and salt spray tests, and come with a manufacturer's warranty for peace of mind. The main body is made of lightweight yet highly rigid aluminum, and the corner parts are made of tough resin material, capable of withstanding hard use. Features the Toyota emblem, unique to genuine items.

<Details and Orders Here>

2 Tailgate Lift Assist (Damper Type)

By installing this hybrid structure tailgate lift assist, which uses a hydraulic damper and gas pressure tension, the gate can be operated with about half the force of a gate without assist, making opening and closing easier. It also prevents sudden drops by opening the tailgate slowly. It has undergone durability tests equivalent to 3 years of opening/closing cycles, thermal cycle tests, vibration tests, and heat aging tests, and comes with a manufacturer's warranty for peace of mind.

<Details and Orders Here>

3 Remote Start

A remote start system equipped with essential functions in a compact body. In addition to remote engine starting, it allows for comfortable cabin temperature control before boarding in both summer and winter by controlling the air conditioning prior to entry.

<Details and Orders Here>

Limited-Time Offer: Toyota Upgrade Factory Original Microfiber Towel Present

For a limited time from today until October 7 (Wednesday), customers who apply for genuine accessories for the new Land Cruiser "FJ" and new Hilux through Toyota Upgrade Factory will receive a Toyota Upgrade Factory original microfiber towel.

Items for the Land Cruiser "250"

We have lined up 10 popular genuine accessory items to meet the desires of Land Cruiser "250" owners who want to "use their vehicle more conveniently" and "customize it to their preferred style."

【Items】

● Mud Flaps (Standard Type) <Details and Orders Here>

● 3-Way Luggage Utility <Details and Orders Here>

● Luggage Tray <Details and Orders Here>

● Luggage Soft Tray <Details and Orders Here>

● Back Door Lamp <Details and Orders Here>

● Projection Courtesy Illumination <Details and Orders Here>

● Scuff Illumination <Details and Orders Here>

● Interior Illumination (White) <Details and Orders Here>

● Steering Wheel Lock <Details and Orders Here>

● Rain Clearing Blue Mirror <Details and Orders Here>

Item/Applicable Vehicle/Grade/Price List

Item

Applicable Vehicle

Grade

Price (Tax Included) *Manufacturer's Warranty Included

Mud Flaps (Standard Type)

New Land Cruiser "FJ"

(Production from March '26 onwards)

All Grades

50,600 yen

Long Luggage Mat

〃

〃

49,500 yen

Seat Covers

〃

〃

100,100 yen

Air Lumbar Support

〃

〃

32,450 yen

Molle Panel (Seat Back)

〃

〃

12,100 yen

Molle Panel (Back Door)

〃

〃

64,900 yen

All-Season Shade

〃

〃

23,100 yen

Remote Start

〃

〃

63,800 yen

Cross Bars

New Hilux

(Production from April '26 onwards)

All Grades

64,900 yen

Tailgate Lift Assist (Damper Type)

〃

Z Grade

38,500 yen

Remote Start

〃

All Grades

63,800 yen

Mud Flaps (Standard Type)

Land Cruiser "250"

(Production from April '24 onwards)

Gasoline Vehicle: VX Diesel Vehicle: VX, ZX

39,600 yen

3-Way Luggage Utility

〃

All grades except GX (Diesel Vehicle)

19,800 yen

Luggage Tray

〃

All Grades

19,800 yen

Luggage Soft Tray

〃

All Grades

18,700 yen

Back Door Lamp

〃

All grades except GX (Diesel Vehicle)

30,800 yen

Projection Courtesy Illumination

〃

〃

29,700 yen

Scuff Illumination

〃

〃

47,300 yen

Interior Illumination (White)

〃

〃

27,500 yen

Steering Wheel Lock

〃

All Grades

29,700 yen

Rain Clearing Blue Mirror

〃

All Grades

15,400 yen

Installation Service Area

Hokkaido, Aomori, Iwate, Miyagi, Akita, Yamagata, Fukushima, Ibaraki, Tochigi, Gunma, Saitama, Chiba, Tokyo, Kanagawa, Niigata, Toyama, Ishikawa, Fukui, Yamanashi, Nagano, Gifu, Shizuoka, Aichi, Mie, Shiga, Kyoto, Osaka, Hyogo, Nara, Wakayama, Tottori, Shimane, Okayama, Hiroshima, Yamaguchi, Tokushima, Kagawa, Ehime, Fukuoka, Saga, Nagasaki, Kumamoto, Oita, Miyazaki, Kagoshima, Okinawa *

(Details here, areas to be expanded in the future)

*Even if there is no store in your prefecture of residence, you can have the work done by bringing your vehicle to a store located in the above areas.

Procedure up to Installation

1 Please apply on the Toyota Upgrade Factory website *4

2 The desired dealership will contact you by phone or email to arrange the vehicle intake date.

3 Please bring your vehicle to the relevant store at the scheduled date and time.

4 Installation

*4 Vehicle inspection information is required for application.