Report: 'THE CROWN OWNER’S MEETING in GLAMP ELEMENT', a special program to deepen ties and connections with Crown for THE CROWN owners
Toyota held an exclusive engagement event for THE CROWN owners on March 21-22, 2026. The program facilitated direct dialogue with developers and hands-on experiences to foster brand connection.
📋 Article Processing Timeline
- 📰 Published: May 25, 2026 at 22:00
- 🔍 Collected: May 25, 2026 at 13:31
- 🤖 AI Analyzed: May 25, 2026 at 13:57 (26 min after Collected)
Toyota Motor Corporation hosted the 'THE CROWN OWNER’S MEETING in GLAMP ELEMENT' from March 21 to March 22, 2026, exclusively for owners of THE CROWN stores.
This special, invitation-only event featured Crown developers and THE CROWN dealership staff, creating opportunities for participants to connect through programs designed to experience the appeal of the Crown.
By providing a venue for direct dialogue with development members, the event offered a chance to rediscover the charm of the 16th-generation Crown.
Participants enjoyed exclusive experiences, including a special driving program using a prototype voice guidance system, traditional craft workshops (forging and spinning top making) that share the values of innovation and challenge, and a night meeting where participants and staff gathered together.
The event followed a schedule starting with a welcome meeting, followed by driving and workshop sessions, a dinner/night meeting, and concluded the next morning with a closing meeting.
Owners expressed high satisfaction, noting, 'It was clear that they are trying to provide not just a car, but time and space to spend with the Crown,' and 'I am looking forward to the future of the Crown.' Development members shared their enthusiasm for future activities, aiming to deliver better cars through continued engagement with owners.
This special, invitation-only event featured Crown developers and THE CROWN dealership staff, creating opportunities for participants to connect through programs designed to experience the appeal of the Crown.
By providing a venue for direct dialogue with development members, the event offered a chance to rediscover the charm of the 16th-generation Crown.
Participants enjoyed exclusive experiences, including a special driving program using a prototype voice guidance system, traditional craft workshops (forging and spinning top making) that share the values of innovation and challenge, and a night meeting where participants and staff gathered together.
The event followed a schedule starting with a welcome meeting, followed by driving and workshop sessions, a dinner/night meeting, and concluded the next morning with a closing meeting.
Owners expressed high satisfaction, noting, 'It was clear that they are trying to provide not just a car, but time and space to spend with the Crown,' and 'I am looking forward to the future of the Crown.' Development members shared their enthusiasm for future activities, aiming to deliver better cars through continued engagement with owners.
FAQ
『THE CROWN OWNER’S MEETING in GLAMP ELEMENT』はどのようなイベントですか？
THE CROWNのオーナー限定の特別プログラムで、クラウン開発担当者や専門店スタッフとの交流、試乗体験、工房体験などを通じてクラウンの魅力を深めるイベントです。
イベントはいつどこで開催されましたか？
2026年3月21日から3月22日にかけて開催されました。
どのような体験プログラムがありましたか？
音声ガイド付きのドライビングプログラム、鍛冶体験やいろ色浜独楽作りなどの工房体験、ナイトミーティングなどが実施されました。
参加者と開発メンバーとの交流はありましたか？
ナイトミーティングやドライビングプログラムへの同乗を通じて、クラウンのこだわりや今後の期待について直接対話する機会が設けられました。
イベントの目的は何ですか？
オーナー、開発者、スタッフの垣根を越えた交流を促進し、クラウンとのつながりや絆を深めることです。