Voice Actress Reina Ueda Becomes a Car Navigation Voice!? Toyota Releases "Eccentric Characters! Car Navi" Videos Featuring Rich Personalities to Coincide with "Voice Day"
Toyota Motor Corporation released a series of "Eccentric Characters! Car Navi" videos on social media, featuring voice actress Reina Ueda portraying unique car navigation personalities. Launched on "Voice Day," the campaign highlights car navigation features like voice search and route guidance to re-emphasize the charm of voice-guided navigation.
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- 📰 Published: May 8, 2026 at 18:13
- 🔍 Collected: May 8, 2026 at 09:31
- 🤖 AI Analyzed: May 8, 2026 at 10:28 (56 min after Collected)
Toyota Motor Corporation (hereinafter, Toyota) will sequentially release a series of videos titled "Eccentric Characters! Car Navi" (total of 3 parts) on Toyota's social media (X / Instagram / TikTok / YouTube), coinciding with "Voice Day" on May 8th.
This project is a special, humor-filled campaign based on the premise, "What if a car navigation system had emotions and became an overly eccentric character?" In it, voice actress Reina Ueda plays three strong "eccentric characters."
The three characters appearing are: "Road Otaku Edition, where excitement skyrockets over rare road signs," "Free-spirited and High-tension Natural Gal Edition," and "Tsundere Edition, unable to be honest." Voice actress Reina Ueda comically performs each distinct character, allowing viewers to enjoy these somewhat endearing car navigation systems.
Wouldn't you like to experience driving together with Reina Ueda's voice navigation, sometimes lively, sometimes frustrating, sometimes scolding, and sometimes adorable?
- Posts for the Road Otaku Edition here (Natural Gal Edition and Tsundere Edition will be released sequentially):
- X: https://x.com/TOYOTA_PR/status/2052523912383406217
- Instagram: https://www.instagram.com/p/DYC_cZYlRlz/
- TikTok: https://www.tiktok.com/@toyota_pr_japan/video/7637085327798062356
- YouTube: https://youtu.be/-8PYTQtvSSA
Although this is a fictional world that doesn't exist in reality, the latter half of the videos also introduces Toyota's car navigation functions.
Through the theme of "voice," we aimed to help people re-experience the presence of car navigation systems that support daily driving, such as functions that search for destinations and information simply by speaking, and functions that select and guide you along easy-to-drive roads.
Performer Profile
Reina Ueda
Affiliated with 81 Produce. Born on January 17th. From Toyama Prefecture.
Her representative works include Reze in "Chainsaw Man," Chinatsu Kano in "Blue Box," and Kanao Tsuyuri in "Demon Slayer: Kimetsu no Yaiba." She is attracting attention for her clear voice and delicate expressive power.
In addition to being a voice actress, she is also active as an artist.
This project is a special, humor-filled campaign based on the premise, "What if a car navigation system had emotions and became an overly eccentric character?" In it, voice actress Reina Ueda plays three strong "eccentric characters."
The three characters appearing are: "Road Otaku Edition, where excitement skyrockets over rare road signs," "Free-spirited and High-tension Natural Gal Edition," and "Tsundere Edition, unable to be honest." Voice actress Reina Ueda comically performs each distinct character, allowing viewers to enjoy these somewhat endearing car navigation systems.
Wouldn't you like to experience driving together with Reina Ueda's voice navigation, sometimes lively, sometimes frustrating, sometimes scolding, and sometimes adorable?
- Posts for the Road Otaku Edition here (Natural Gal Edition and Tsundere Edition will be released sequentially):
- X: https://x.com/TOYOTA_PR/status/2052523912383406217
- Instagram: https://www.instagram.com/p/DYC_cZYlRlz/
- TikTok: https://www.tiktok.com/@toyota_pr_japan/video/7637085327798062356
- YouTube: https://youtu.be/-8PYTQtvSSA
Although this is a fictional world that doesn't exist in reality, the latter half of the videos also introduces Toyota's car navigation functions.
Through the theme of "voice," we aimed to help people re-experience the presence of car navigation systems that support daily driving, such as functions that search for destinations and information simply by speaking, and functions that select and guide you along easy-to-drive roads.
Performer Profile
Reina Ueda
Affiliated with 81 Produce. Born on January 17th. From Toyama Prefecture.
Her representative works include Reze in "Chainsaw Man," Chinatsu Kano in "Blue Box," and Kanao Tsuyuri in "Demon Slayer: Kimetsu no Yaiba." She is attracting attention for her clear voice and delicate expressive power.
In addition to being a voice actress, she is also active as an artist.