Campaign to Experience the Crown's 'Best Seat in the House' at Toyota Dealers Nationwide, 'Immerse Yourself in the Best Seat. -MEET YOUR FLAGSHIP CAMPAIGN-,' Begins

▽Special Website Now Live https://toyota.jp/info/crown_brand/campaign_202604 Toyota Motor Corporation ("Toyota") will be running the 'Immerse Yourself in the Best Seat. -MEET YOUR FLAGSHIP CAMPAIGN-' from Wednesday, April 15, 2026, to Sunday, August 9, 2026, allowing customers to experience the "best seat in the house" in the Crown. Based on the concept of "the best seat in the house for everyone," the Crown offers a comfortable and high-quality travel experience for all passengers. In this campaign, a total of 1,000 participants who complete a survey at Toyota dealerships nationwide will be selected by lottery to win trips and items that allow them to immerse themselves in a "relaxing time like being in a first-class seat." Please take this opportunity to experience this fulfilling time at your local Toyota dealership. ■ Campaign Details ● Overview A campaign where a total of 1,000 people who participate in a survey at Toyota dealerships nationwide will be selected by lottery to win trips and items to enjoy a "relaxing time like being in a first-class seat." Only those who have test-driven one of the Crown models (Crossover, Sport, Sedan, or Estate) at a Toyota dealership nationwide are eligible to apply for Prize A and Prize B. Those who only participate in the campaign (without a test drive) can apply for their favorite prize from Prize C. *Some dealerships may not have test-drive vehicles for all eligible models. Please contact the dealership in advance to confirm the availability of your desired model. ● Prizes JTB Travel Gift (equivalent to 100,000 yen): 20 winners A card-type travel voucher that can be used to pay for travel expenses at JTB Group stores nationwide and on the JTB website (some products excluded), usable in 1-yen increments. *Image is for illustrative purposes. danchu Gourmet Gift Catalog CB Course (equivalent to 10,000 yen): 480 winners A catalog gift filled with delicious items carefully selected by the discerning editors of dancyu magazine through direct reporting. *Image is an example. Gourmet & Fine Goods Catalog Gift (equivalent to 5,000 yen), Crown original merchandise, etc.: 100 winners for each item Gourmet & Fine Goods Catalog Gift "Gifts of Japan" A catalog gift featuring beautiful traditional crafts woven from history and artisan skill, along with modern-taste items that fuse Japanese tradition and innovation. *Image is an example. Nousaku: Chopstick Rest - "8" - Set of 5 A 100% tin chopstick rest that can be bent, designed with the motif of the number 8, which is considered auspicious for its shape suggesting ever-widening prosperity. Nousaku: KAGO - Square - S A 100% tin KAGO that can be pulled or bent to change its shape into a basket. Nousaku: Suzumaru A beautiful 100% tin vessel that can be bent into any shape, taking advantage of the softness of tin. Crown Upcycled Key Case An original key case made from upcycled Crown seat leather scraps. *Photos for items corresponding to ③ and ④ are serving suggestions. The actual color and shape of item ⑤ may differ from the photo. ● Application Period Wednesday, April 15, 2026 – Sunday, August 9, 2026 ● Lottery Periods 1st Drawing Mid-June 2026 (for entries from April 15, 2026, to May 31, 2026) 2nd Drawing Late August 2026 (for entries from April 15, 2026, to August 9, 2026) *There will be 500 winners in each drawing, for a total of 1,000 winners. *You may enter multiple times during the campaign period, but each person can only win once. There are no duplicate winners (those who do not win in the first drawing will be eligible for the second drawing). *Winners will be contacted by the campaign office. The announcement of winners will be made by directly contacting them. *Some dealerships may not be participating in this campaign. Please contact the dealership in advance to confirm their participation. ● Special Website URL https://toyota.jp/info/crown_brand/campaign_202604 ■ About the Crown Since its initial launch in 1955, the Crown has been refined over 70 years by Japan's roads and customers, and is now in its 16th generation. The Crown has been developed around the core concept of "Crown-ness" (quietness, comfort, and quality), which has been cultivated, inherited, and evolved through successive models. Based on the philosophy of "the best seat in the house for everyone," which provides a comfortable and high-quality travel experience for all passengers, it has evolved into four body types, incorporating the passion and dedication of its engineers. It proposes new value as a modern flagship that meets diverse values. ■ Experience the "Best Seat" with Our New Movie, Now Available Coinciding with the start of this campaign, we are releasing video content that allows you to experience the Crown's "best seat in the house" philosophy. In these videos, actress and model Alisa Urahama gives her impressions of the Crown (Sport) and Crown (Estate), while Crown developer Yuji Honma provides commentary. Together, they explore the value of a special travel experience and quality time from their respective viewpoints. The videos are designed to make you feel the charm and want to experience it for yourself by taking a test drive. ▽ [CROWN SPORT] "Best Seat" Experience Movie_with Campaign Announcement ▽ [CROWN ESTATE] "Best Seat" Experience Movie_with Campaign Announcement